How can you use ERP to build international client relationships?

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If you want to expand your business globally, you need to build strong and lasting relationships with your international clients. But how can you do that when you have to deal with different languages, cultures, time zones, and regulations? One way is to use ERP (Enterprise Resource Planning) software to streamline your processes, improve your communication, and deliver value to your customers. Here are some tips on how to use ERP to build international client relationships.

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Glaiza Mae A.

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1 Understand your clients' needs

Before you start working with a new client, you need to understand their specific needs, expectations, and goals. You can use ERP to gather and analyze data about their industry, market, competitors, and preferences. You can also use ERP to create customized proposals, contracts, and invoices that reflect their requirements and standards. By using ERP to understand your clients' needs, you can show them that you care about their success and that you can offer them solutions that fit their situation.

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Glaiza Mae A.

Need help with NetSuite?
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Using an ERP system like NetSuite to foster international client relationships is a game-changer. With NetSuite's global capabilities, you can streamline operations, manage multiple currencies, and comply with various regulations effortlessly. This enables you to offer seamless service across borders, ensuring consistent quality and timely deliveries. By leveraging the power of real-time data and analytics, you can understand client preferences better, anticipate their needs, and tailor your offerings to meet their specific requirements. Ultimately, this facilitates stronger communication, trust, and collaboration, laying a solid foundation for long-lasting international partnerships.

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Szabolcs Gulyás

B2B Sales and Marketing Leadership | Business Development | Product Strategy | Industrial digitalisation expert | Philanthrop
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ERP systems often have a quote portal available to external parties. If we make this available in several languages and add marketing in the relevant country "next door", success is guaranteed: new customers from other countries.

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2 Communicate effectively and consistently

Communication is key to building trust and rapport with your international clients. You can use ERP to communicate effectively and consistently with them through various channels, such as email, chat, phone, video, or social media. You can also use ERP to automate and schedule your communication tasks, such as sending reminders, updates, feedback, or thank-you notes. You can also use ERP to integrate with translation tools, calendars, and time converters to avoid language barriers, confusion, and delays. By using ERP to communicate effectively and consistently, you can show your clients that you are reliable, responsive, and respectful.

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Szabolcs Gulyás

B2B Sales and Marketing Leadership | Business Development | Product Strategy | Industrial digitalisation expert | Philanthrop
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ERP systems often have a quote portal available to external parties. If we make this available in several languages and add marketing in the respective country "next door", success is guaranteed: new customers from other countries take into account the business cultural customs of the respective country, e.g. in Eastern Europe, "hello" as a greeting in a business context can be offensive. It is important to translate the ERP's automatic messages not only in terms of language, but also in terms of content and meaning.

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3 Deliver quality and value

The ultimate way to build international client relationships is to deliver quality and value in your products or services. You can use ERP to manage your projects, resources, inventory, and finances to ensure that you deliver on time, on budget, and on scope. You can also use ERP to monitor your performance, quality, and customer satisfaction to identify and resolve any issues or problems. You can also use ERP to track and measure your results, outcomes, and impact to demonstrate your value and ROI (return on investment) to your clients. By using ERP to deliver quality and value, you can show your clients that you are professional, competent, and trustworthy.

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Victor Pang Kin Lan, MBA, MEng

Retired Manager & Lecturer
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Some ERP vendors market Customer Relationship Management as an integrated module of their ERP while others sell their ERP and CRM as two software packages which are integrated with a common database. Cloud-based ERP and CRM ease accessibility anywhere and anytime on a mobile or non-mobile device. This is important for managing interactions with international clients via multiple communication channels and storing them in the database. Analysis of such data provides a 360° profile view of every client which enables personalized marketing. Lean inventory management avoids the waste of resources and therefore helps to improve international client satisfaction by timely delivery of the right quantity, value and quality of every ordered product.

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4 Learn and improve

Building international client relationships is not a one-time event, but a continuous process of learning and improving. You can use ERP to collect and analyze feedback, testimonials, and referrals from your clients to understand their needs, expectations, and satisfaction better. You can also use ERP to identify and implement best practices, innovations, and improvements in your processes, products, or services to enhance your quality and value. You can also use ERP to explore and seize new opportunities, markets, or partnerships with your clients to grow your business and relationship. By using ERP to learn and improve, you can show your clients that you are adaptable, flexible, and committed.

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Szabolcs Gulyás

B2B Sales and Marketing Leadership | Business Development | Product Strategy | Industrial digitalisation expert | Philanthrop
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To the extent that you are using an ERP system that is known and available in the other country, that in itself builds trust. It is even conceivable that we will be able to build some kind of digital interface between the customer and our own ERP.

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5 Celebrate and appreciate

Building international client relationships is not only about business, but also about human connection. You can use ERP to celebrate and appreciate your clients for their achievements, milestones, and loyalty. You can also use ERP to send them gifts, cards, or tokens of gratitude to show your appreciation and recognition. You can also use ERP to invite them to events, webinars, or workshops to share your knowledge, insights, or stories. You can also use ERP to join or create communities, groups, or networks with your clients to foster collaboration, engagement, and friendship. By using ERP to celebrate and appreciate, you can show your clients that you are genuine, friendly, and supportive.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use ERP to build international client relationships?

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3

4

5

6

1 Understand your clients' needs

2 Communicate effectively and consistently

3 Deliver quality and value

4 Learn and improve

5 Celebrate and appreciate

6 Here’s what else to consider

Enterprise Resource Planning (ERP)

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How can you use ERP to build international client relationships?

1

2

3

4

5

6

1 Understand your clients' needs

2 Communicate effectively and consistently

3 Deliver quality and value

4 Learn and improve

5 Celebrate and appreciate

6 Here’s what else to consider

Enterprise Resource Planning (ERP)

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