How can you use email marketing to stay in touch with your professional network?

3 Segment your email list

The third step is to segment your email list. Segmentation means dividing your list into smaller groups based on their characteristics, interests, or behaviors. For example, you can segment your list by industry, location, role, or engagement level. Segmentation helps you tailor your email content and frequency to each group and increase your relevance and response rate.

5 Send your email campaigns

The fifth step is to send your email campaigns. You want to send your email campaigns at the right time and frequency for your network. You don't want to send too many emails and annoy your contacts, but you also don't want to send too few emails and lose their interest. You can use your email platform's analytics and testing features to find the optimal time and frequency for your campaigns. You can also use automation and personalization tools to make your campaigns more efficient and effective.

6 Measure your email results

The sixth step is to measure your email results. You want to track and analyze your email performance and feedback. You can use your email platform's reports and dashboards to monitor your key metrics, such as open rate, click rate, bounce rate, and unsubscribe rate. You can also use surveys and polls to collect your network's opinions and suggestions. You want to use your email results to improve your email strategy and optimize your email outcomes.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?