The Eisenhower Matrix is a priority management framework that was inspired by a quote from former US president Dwight D. Eisenhower: "What is important is seldom urgent and what is urgent is seldom important." This matrix divides tasks into four quadrants based on two criteria: urgency and importance. Urgency refers to how time-sensitive a task is, while importance relates to how much value or impact a task has on your goals or outcomes. Quadrant 1 consists of urgent and important tasks that require immediate attention and have a high impact on your product or business, such as resolving critical bugs, meeting deadlines, or responding to customer complaints. Quadrant 2 contains tasks that are not urgent but are still important for long-term vision and strategy, like planning roadmaps, conducting user research, or developing new features. Quadrant 3 consists of tasks that are urgent but not important, such as answering emails, attending meetings, or handling interruptions. Lastly, Quadrant 4 contains tasks that are neither urgent nor important, like browsing social media, checking the news, or doing busywork.