How can you use digital learning to educate and train customers?

1 Define your goals and audience

Before you design and deliver any digital learning program, you need to have a clear idea of what you want to achieve and who you want to reach. What are the learning outcomes and objectives of your program? How will they align with your business goals and customer value proposition? Who are your target customers and what are their characteristics, preferences, challenges, and motivations? How will you measure the impact and effectiveness of your program? These questions will help you define your goals and audience, and guide your decisions on the content, format, and delivery of your digital learning program.

2 Choose the right digital learning format

When it comes to educating and training your customers, there are many different digital learning formats you can choose from. Webinars, for instance, are live or recorded online presentations that let you share information, demonstrate products and services, and interact with customers through chat, polls, or Q&A sessions. E-learning courses are another option; they are self-paced or instructor-led online courses that enable you to deliver structured content, assessments, and feedback. Microlearning modules provide bite-sized and relevant content such as tips, tricks, best practices, or case studies. Podcasts are audio recordings that can be accessed anytime and anywhere to share stories, insights, interviews, or expert opinions. Finally, videos are visual and auditory recordings that can showcase features, benefits, testimonials, or tutorials of your products or services; these can be easily embedded or shared on your website or social media platforms.

4 Deliver and promote your digital learning program

Once you have created your digital learning content, delivering and promoting it to customers in a convenient, accessible, and appealing way is essential. You should use a reliable and user-friendly digital learning platform or tool to host, manage, and distribute your content, as well as track and analyze customer progress and performance. Additionally, utilize email, social media, blogs, or newsletters to communicate and market your program. Providing incentives, rewards, certificates, or badges can also encourage customers to participate and complete the program. Finally, leverage testimonials, reviews, ratings, or referrals to showcase customer success and satisfaction with your program in order to attract new customers.

5 Evaluate and improve your digital learning program

The last step in using digital learning to educate and train your customers is to evaluate and improve your program based on the feedback and data that you have collected and analyzed. You should ask yourself and your customers if the program achieved the intended learning outcomes, aligned with your business goals, was enjoyed and benefited from by customers, and what the strengths and weaknesses were. Additionally, consider how you can improve your digital learning program for future customers. By answering these questions, you can identify areas of improvement and make necessary changes to ensure quality and effectiveness.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?