How can you use digital channels to support your employer branding strategy?

1 Define your employer value proposition

Your employer value proposition (EVP) is the core message that summarizes why someone would want to work for your organization. It should reflect your vision, mission, values, culture, and benefits, as well as the expectations and opportunities you offer to your employees. To craft a compelling EVP, you need to understand your target audience, your competitors, and your strengths and weaknesses as an employer. You can use surveys, interviews, focus groups, and data analysis to gather insights from your current and potential employees, as well as your customers and partners. Once you have your EVP, you can use it as the foundation for your digital employer branding strategy.

2 Choose the right digital channels

There are many digital channels that you can use to showcase your employer brand, such as your website, social media, blogs, podcasts, videos, webinars, newsletters, online events, and more. However, not all channels are equally effective or relevant for your goals. You need to consider your budget, resources, audience, and objectives when selecting the right digital channels for your employer branding strategy. You also need to align your digital channels with your overall marketing and communication strategy, and ensure consistency and coherence across all platforms. You can use tools like Google Analytics, social media analytics, and email marketing software to measure and optimize your digital channel performance.

4 Encourage interaction and feedback

Interaction and feedback are essential for building and maintaining relationships with your audience. You need to encourage and facilitate dialogue, conversation, and collaboration among your current and potential employees, as well as your customers and partners. You can use digital channels to create and join communities, groups, forums, and networks that are relevant to your industry, niche, and values. You can also use digital channels to solicit and respond to feedback, comments, questions, and suggestions from your audience. You can use tools like SurveyMonkey, Typeform, Zendesk, and HubSpot to collect and manage interaction and feedback.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?