How can you use deep linking to increase mobile app engagement?

1 What is deep linking?

Deep linking is the process of creating links that can open your app and take users to a specific location within it, rather than just the home screen. For example, if you have a travel app, you can use deep linking to send users to a page that shows them the details of a destination they searched for on your website, or a booking confirmation screen after they completed a reservation. Deep linking can also work across different apps, such as opening a map app from a restaurant app, or a music app from a social media app.

2 Why use deep linking?

Deep linking can help you increase mobile app engagement in several ways. First, it can improve the user experience by reducing the number of steps and taps required to access the content or functionality they want. Second, it can increase retention and loyalty by reminding users of the value and relevance of your app and encouraging them to return more often. Third, it can boost conversions and revenue by driving users to specific actions or offers within your app, such as making a purchase, signing up for a subscription, or inviting friends.

3 How to create deep links?

To create deep links, you need to use a scheme that identifies your app and the destination within it. There are two main types of schemes: universal links and custom schemes. Universal links are links that use the standard https:// format and can be opened by any app or browser. Custom schemes are links that use a unique prefix that identifies your app, such as myapp://. Both types of schemes require you to configure your app to handle the incoming links and display the appropriate content or screen.

4 How to test deep links?

To test deep links, you need to use a tool that can simulate the behavior of different sources and devices. For example, you can use Firebase Dynamic Links, a service that allows you to create and test deep links for your app. Firebase Dynamic Links can also handle the fallback scenarios, such as when the user does not have your app installed or when the link is not supported by the device. Firebase Dynamic Links can also provide analytics and attribution data for your deep links.

5 How to promote deep links?

To promote deep links, you need to use various channels and strategies that can reach your target audience and entice them to click on your links. For example, you can use email marketing, social media marketing, push notifications, in-app messaging, or paid advertising to distribute your deep links. You can also use incentives, such as discounts, rewards, or referrals, to motivate users to open your app and perform the desired action. You can also use A/B testing and optimization tools to improve the performance and conversion rate of your deep links.

6 How to measure deep linking?

To measure deep linking, you need to use analytics tools that can track and report the results of your deep linking campaigns. For example, you can use Google Analytics, a platform that can measure the traffic, engagement, and conversions of your app and web users. Google Analytics can also help you understand the behavior and preferences of your users and the effectiveness of your deep linking sources and destinations. You can also use attribution tools, such as AppsFlyer, Adjust, or Branch, to identify the sources and channels that drive the most app installs and events.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?