Data visualization and reporting can be used to improve office operations in various areas, such as finance, human resources, marketing, and customer service. For example, in finance, spreadsheets, dashboards, pie charts, bar charts, line charts, and tables can be used to track income, expenses, cash flow, and budget. In human resources, surveys, dashboards, histograms, scatter plots, heat maps, and gauges can measure staff data on demographics, skills, performance, feedback, and goals. For marketing strategies and campaigns, dashboards with graphs and maps can display reach and impressions while funnels and tables can analyze clicks and conversions. Finally, customer service can use dashboards with charts and graphs to collect data on demographics and preferences while maps and tables show behavior feedback and referrals.