How can you use data to tell compelling stories about cybersecurity?

2 How to find and select data?

The first step in data-driven storytelling is to find and select relevant and reliable data sources for your cybersecurity topic. You can use various sources, such as reports, surveys, studies, databases, or tools, to gather data on cybersecurity issues, threats, risks, incidents, or solutions. You should evaluate the quality, accuracy, and timeliness of your data sources and check for any biases, limitations, or assumptions. You should also consider the ethical and legal implications of using and sharing data, especially if it involves sensitive or personal information.

3 How to analyze and interpret data?

The next step in data-driven storytelling is to analyze and interpret your data to find insights and patterns that support your narrative. You can use various methods, such as statistics, visualization, or machine learning, to analyze your data and identify key findings, trends, correlations, or outliers. You should also interpret your data in the context of your audience, your objective, and your message. You should ask yourself what your data means, why it matters, and how it relates to your cybersecurity story.

4 How to structure and craft your story?

The third step in data-driven storytelling is to structure and craft your story around your data. You can use various frameworks, such as the hero's journey, the problem-solution-benefit, or the hook-challenge-resolution, to organize your story into a clear and coherent sequence. You should also use various elements, such as characters, conflict, emotion, or surprise, to make your story engaging and memorable. You should also use various techniques, such as storytelling hooks, anecdotes, metaphors, or analogies, to make your story relatable and understandable.

5 How to present and deliver your story?

The final step in data-driven storytelling is to present and deliver your story to your audience. You can use various formats, such as reports, articles, blogs, podcasts, videos, or presentations, to convey your story in a way that suits your audience's preferences and needs. You should also use various tools, such as charts, graphs, maps, or dashboards, to visualize your data and highlight your key points. You should also use various skills, such as writing, speaking, or design, to communicate your story effectively and persuasively.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?