How can you use data to inform your influencer content strategy?

2 Identify your audience and influencers

The next step is to understand who your target audience is and what kind of influencers they follow and trust. You can use data from your own social media channels, website analytics, customer surveys, and market research to create buyer personas and segment your audience based on their demographics, interests, preferences, and pain points. You can also use data from influencer platforms, social media analytics, and third-party tools to find and analyze potential influencers based on their niche, audience size, engagement rate, content style, and relevance to your brand.

3 Plan your content mix and calendar

Once you have your objectives, KPIs, audience, and influencers in place, you can start planning your content mix and calendar. You can use data from your previous influencer campaigns, competitor analysis, industry trends, and keyword research to determine what kind of content resonates with your audience and influencers. You can also use data from social media algorithms, best practices, and influencer feedback to decide on the optimal frequency, format, length, tone, and timing of your content. You should create a content calendar that outlines the type, topic, goal, influencer, platform, and date of each piece of content.

4 Create and curate engaging content

The next step is to create and curate engaging content that showcases your brand value, solves your audience's problems, and matches your influencer's voice and style. You can use data from your content calendar, influencer briefs, and brand guidelines to ensure consistency and quality across your content. You can also use data from content creation tools, influencer platforms, and user-generated content to generate ideas, optimize headlines, images, captions, hashtags, and calls to action, and source authentic and relevant content from your influencers and their followers.

5 Monitor and measure your content performance

The final step is to monitor and measure your content performance against your objectives and KPIs. You can use data from your influencer contracts, tracking codes, social media analytics, website analytics, and CRM systems to collect and analyze data on your content reach, engagement, traffic, leads, sales, and brand awareness. You can also use data from influencer reports, feedback surveys, and social listening tools to gather qualitative data on your content sentiment, perception, and reputation. You should create a dashboard that summarizes your data and insights and helps you identify what works and what doesn't.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?