How can you use data to effectively persuade a client to invest in a specific advertising platform?

Antes de apresentar dados, compreenda os objetivos do cliente: seus KPIs, como vendas e convers?es, e seus desafios. Ao adaptar os dados, mostre como a plataforma proposta resolve problemas e atende às expectativas do cliente. Entender os objetivos é essencial para uma proposta persuasiva e alinhada.

Want to convince a client to invest in a specific ad platform? Arm yourself with solid data that shows how this platform's audience perfectly aligns with their brand. Highlight past success stories, engagement rates, and ROI figures to make your case even stronger. Data talks!

Utilize data-driven insights showcasing the platform's targeted reach, past performance metrics, and potential ROI to persuade clients.

You need to leave a percentage of the total budget to experiment with new ways of advertising. With that budget, you will collect data that can be presented to your client. If the experiment is successful, you can communicate with your client to invest more in the experiment.

Para persuadir efetivamente, selecione fontes de dados relevantes e confiáveis. Escolha aquelas que se alinhem com os objetivos do cliente e da plataforma. Por exemplo, para campanhas de mídia social, utilize análises da plataforma, ferramentas de terceiros ou relatórios do setor. Para servi?os de streaming, considere pesquisas, classifica??es e avalia??es. Para redes de podcasts, foque em métricas como downloads, assinaturas e classifica??es. A escolha criteriosa das fontes de dados aumenta a credibilidade da proposta.

Reviewing the client's own website traffic sources might also be a good idea. If they're already getting organic traffic that converts from a platform, they're much more likely to want to invest in advertising on that platform to increase their reach and get more traffic of the same type.

Using numbers is a powerful way to persuade people. Informing a client that their target audience spends more time engaging in one platform over another is invaluable. Beyond this, if you have the data on how other businesses ads have fared on a particular platform, that can help solidify the decision. It's hard to refute numbers, and social proof is a great way to get others onboard.

Knowing the most trustworthy data for the experiment is vital. Third-party tools give you more understandable data, but the accuracy of the data is not important. The most important will be platform analytics, but if you don't have a rush to show the data, you can wait until the data of the third-party tool is accurate.

Para persuadir clientes a investir em uma plataforma de publicidade, simplifique e visualize os dados. Use gráficos e tabelas para mostrar tendências e compara??es. Destaque números e porcentagens para transmitir magnitude. Utilize cores e ícones para enfatizar pontos-chave. Evite sobrecarregar com muitas informa??es ou termos técnicos. Opte por linguagem simples e frases curtas. Essa abordagem facilita a compreens?o e fortalece a persuas?o.

The question that you want to have is, what do I want to show with this data? Once you have answered that question, you can start working on simplifying the data. Always have a second view, and fewer visuals of the raw data, so the client can understand where it is coming from.

With the data, you need to tell the story that you want to describe, the complexity comes when you want to know that story, and find trends. Give yourself time to UNDERSTAND the data, the story will be a result of understanding the data.

I often tell story on conversion path and highlight the breakdown into few category. Data only can be very overwhelm for someone who are not in the same field. Jargon down and include creative representation will make reporting more understand and easy to make decision.

There will always be friction with changes. The answers are not about yes or no, you need to search for a middle point. Of course, you won't get a full shift of budget for the new strategy, but allocating more budget is a win. If the results are there, it will become a no-brainer decision to keep increasing the budget for the new strategy.

Showcase the competitor's performance by telling their story of how they utilized the platform to achieve their goals. Case studies are powerful tools that can significantly aid in persuading the client.