How can you use data analytics to increase engagement for low-performing websites?

The best tools of data analytics I find in the market their a lot but this is my tier of the best 5: Tier A: Search Console Tier B: GA4 ( Google Analytics) and Google Tag Manager Tier C: Ahref and SEMrush

Data analysis is not the only way to measure your website performance. However it’s the cheapest and most convenient, easy way. Therefore, it’s detrimental to create data triggers using analytics and mostly via “tagging” to measure each online channel. A/B testing is a crucial part generating the best user friendly content, in which again data analytics is used for. Lastly, even offline channels and efforts can be measured by analytics tools.

Utilize data analytics by identifying weak areas on the website, understanding user behavior, and creating data-driven strategies. A/B testing, user feedback, and monitoring key metrics can help pinpoint issues and guide improvements to enhance engagement.

When it comes to collecting data for your website, think of Google Search Console as your secret weapon. It's like a treasure map that shows you how people discover your site, what keywords they use, and what they do once they're there. With these valuable insights, you can fine-tune your content and website to make it more appealing to your visitors.

Data is the lifeblood of any website. It tells you who your visitors are, what they do, where they come from, how they find you, and how they interact with your content and design. Some of the tools and platforms I use to collect the data: 1. Google Analytics 2. Google Search Console 3. Google Tag Manager: This is a tool that helps me manage and deploy various tags or code snippets on the website without having to edit the source code directly. 4. Hotjar: This is a tool that helps me collect qualitative data about the website’s visitors and their preferences. It also has features like heatmaps, session recordings, funnel analysis, form analysis, etc.

Search console and webmaster tools are a must to health check a website and measure data. Analytics tool is a preference of choice by domain owner. Measure pros and cons, pricing and capabilities, integration and learning curve before making a decision

The form to collect data from my pages are combination of Google Tag Manager and GA4 (Google Analytics) With Google Analytics I evaluate the normal things of SEO and with Google Tag Manager I look for all the clicks on the anchor words, the heatmap, and the copy and paste that people use on the blog

If you can't install Google analytics due to data privacy reasons, you can use a tool like Ahrefs. This is what I use for healthcare websites. Ahrefs is also great for seeing what your competitors are doing right so you can use the same strategies.

Most will start with Google Analytics because of two main factors. It’s Free and easy and to implement. No matter what hosting or platform a website is built on, the integration is dummied down on most. Main key data - Visitors vs Views - Traffic sources - Funnels - Entry and Exit points - Geography It’s crucial to integrate Google Search Console to analytics for more accurate keyword and click/impression data by page Also, it’s more important to set up conversion tracking to better measure success. This could be views, form submissions, e-mail subscription, online sales, and many other things depending on the goals

I do things a little differently than other SEOs, so I hope this tip helps you get out of the usual marketing bucket. What I do is take all the data on a specific topic and take all the analytical peaks that come out than normal. It doesn't matter if they are bad or good then I analyze them thoroughly until we find the pattern of how often we do things wrong and then I review each peak to find the good and the bad and make procedure manuals.

You need to benchmark the data you got with your goals and business KPIs and decide what actions to prioritise. The data will also show you the low-hanging fruit opportunities and the pages that already perform well for you to optimise further.

Interpreting the data correctly is the key here. In the market, there are lots of analytics tools available. So, we need to remember that we should not overwhelm ourselves with the numbers. Start with a clear objective and start small. Data has the power to tell so many things, even if you are searching for only one. Right data can do wonders, but what’s important that to take one step at a time. The best way to analyze the data is through GA4. This should be the starting point before moving to big data tools etc.