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How can you use data analytics to improve parking and transportation at commercial properties?

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Parking and transportation are essential factors for commercial properties, especially in urban areas where space is limited and demand is high. However, managing these aspects can be challenging, costly, and inefficient without the right data and tools. Data analytics can help you optimize parking and transportation at your commercial properties by providing insights, solutions, and opportunities that can enhance the value, performance, and sustainability of your assets. Here are some ways you can use data analytics to improve parking and transportation at your commercial properties.

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Jayanthika Murathlal

Full time director at Top Carpets and Floors Kramerville

1 Monitor parking occupancy and turnover

Data analytics can help you track and measure the parking occupancy and turnover at your commercial properties, using sensors, cameras, or mobile apps. This can help you understand the parking patterns, preferences, and behaviors of your tenants, visitors, and customers. You can use this data to adjust your parking pricing, availability, and allocation to match the demand and supply. You can also use this data to identify underutilized or overutilized parking spaces and optimize your parking layout and design.

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2 Implement smart parking solutions

Data analytics can help you implement smart parking solutions that can improve the parking experience and efficiency at your commercial properties. For example, you can use data analytics to provide real-time information and guidance on parking availability and location, using digital signage, mobile apps, or web platforms. This can help your tenants, visitors, and customers find and access parking spaces faster and easier, reducing congestion, frustration, and emissions. You can also use data analytics to enable dynamic pricing, reservation, and payment systems that can increase your parking revenue and convenience.

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3 Promote alternative transportation modes

Data analytics can help you promote alternative transportation modes that can reduce the parking demand and environmental impact at your commercial properties. For example, you can use data analytics to analyze the transportation needs, options, and incentives of your tenants, visitors, and customers, using surveys, feedback, or geolocation data. You can use this data to provide or support transportation services, such as shuttle buses, carpooling, bike-sharing, or electric vehicles, that can reduce the reliance on private cars. You can also use data analytics to create or join transportation management associations (TMAs) that can coordinate and collaborate with other stakeholders to improve the transportation infrastructure and policies in your area.

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4 Evaluate the impact of parking and transportation

Data analytics can help you evaluate the impact of parking and transportation on your commercial properties, using key performance indicators (KPIs), benchmarks, or dashboards. This can help you monitor and improve the quality, efficiency, and profitability of your parking and transportation operations and strategies. You can use this data to compare your performance with your competitors, peers, or industry standards, and identify your strengths, weaknesses, opportunities, and threats. You can also use this data to communicate and report your parking and transportation achievements and challenges to your stakeholders, such as tenants, investors, regulators, or communities.

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Christian BARBIER

Formateur - Consultant spécialisé en outils numériques et gestion de projets
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L'analyse de l'impact environnemental avec le bilan carbone, par exemple, pourrait être un argument à mettre en avant lors d'une proposition d'amélioration ou de changement sur l'offre de stationnement.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jayanthika Murathlal

Full time director at Top Carpets and Floors Kramerville
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Redo your parking plan, allowing for different size vehicles to be situated on the right levels and according to car size. Casual parking must be managed and charged at the right amount so turn around times are faster and profitable.

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How can you use data analytics to improve parking and transportation at commercial properties?

1

2

3

4

5

1 Monitor parking occupancy and turnover

2 Implement smart parking solutions

3 Promote alternative transportation modes

4 Evaluate the impact of parking and transportation

5 Here’s what else to consider

Commercial Leasing

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How can you use data analytics to improve parking and transportation at commercial properties?

1

2

3

4

5

1 Monitor parking occupancy and turnover

2 Implement smart parking solutions

3 Promote alternative transportation modes

4 Evaluate the impact of parking and transportation

5 Here’s what else to consider

Commercial Leasing

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