登录查看更多内容

How can you use customer lifetime value to build stronger client relationships?

由人工智能和领英社区提供技术支持

Customer lifetime value (CLV) is a metric that estimates how much revenue a customer will generate for your business over their entire relationship with you. It can help you measure the effectiveness of your marketing, retention, and loyalty strategies, as well as identify your most valuable and loyal customers. But CLV can also be a powerful tool for building stronger client relationships, especially if you are a consultant who provides ongoing services or solutions. Here are some ways you can use CLV to enhance your client relations and grow your consulting business.

此文章中的业界达人

由社区从 2 条内容中精选。了解更多

Ken Yarmosh

Accelerating solopreneurs & founders with offers, sales, & systems. ? Bootstrapped my agency to $5M & beyond. ?…

1 Segment your clients by CLV

One of the first steps to use CLV effectively is to segment your clients by their CLV. This can help you prioritize your resources, tailor your communication, and offer different levels of service or value to different groups of clients. For example, you can segment your clients into high, medium, and low CLV categories, and then focus more on retaining and upselling the high CLV clients, increasing the satisfaction and loyalty of the medium CLV clients, and improving the profitability and retention of the low CLV clients.

添加您的观点

Ken Yarmosh

Accelerating solopreneurs & founders with offers, sales, & systems. ? Bootstrapped my agency to $5M & beyond. ? Business Mentor
举报内容
3 reasons you're killing your CLV as a consultant: 1. You're optimiziing for the short term. You want the BIG sales. So, you make your sales process overly complex while adding risk to your first engagement with the client. Even your prospects with high CLV should have an intro offer to get to an easier "yes". 2. You don't offer low CLV clients a clear upgrade path. Instead of thinking, "This is a lower / low CLV client." shift to, "How can I make this client a medium or high CLV client." No, it's not overservicing...especially when you have systems to help do that. 3. You have one offer per segement. Instead, the "Conveyor Belt of Clients" is powered by a suite of offers that moves them from one segment to the next.

已翻译

赞

2 Communicate your value proposition

Another way to use CLV to build stronger client relationships is to communicate your value proposition clearly and consistently. Your value proposition is the unique benefit or solution that you offer to your clients that sets you apart from your competitors. By showing your clients how you can help them increase their own CLV, you can demonstrate your expertise, credibility, and relevance. For example, you can use case studies, testimonials, or data to illustrate how your consulting services or solutions have helped other clients increase their revenue, retention, or loyalty.

添加您的观点

Enrique Alvarez Ruano, Ph.D.

Leadership Development for C-Level l LD Strategy l Organizational transformation l Consultant; Professor; Speaker
举报内容
Growth Vs Profits? Short Vs Long term? Our offering Vs Customer needs?... How to answer such critical questions? By measuring them through CLV... ... and considering them Paradoxes, not Problems. Managing relationships is more about BALANCING POLARITIES (using a BOTH AND thinking) rather than SOLVING PROBLEMS (EITHER OR thinking). CLV lets us MEASURE and therefore manage the most critical POLARITIES when managing customers: - Growth AND Profitability - Our offering AND Customer needs - Short AND Long term - Value from Customers AND Value to customers - Efficiency AND Customer service - Core business AND New business ... All them are dilemmas that contain SEEMINGLY opposing forces. We need both poles for each polarity. CLV lets MEASURE it

已翻译

赞

3 Create personalized offers and incentives

A third way to use CLV to build stronger client relationships is to create personalized offers and incentives that match the needs and preferences of your clients. By using CLV data, you can segment your clients by their behavior, preferences, or feedback, and then design offers and incentives that appeal to them. For example, you can offer discounts, free trials, or upgrades to clients who are likely to buy more or renew their contracts, or you can offer rewards, referrals, or recognition to clients who are likely to advocate for your brand or refer new clients.

添加您的观点

4 Monitor and optimize your CLV

A final way to use CLV to build stronger client relationships is to monitor and optimize your CLV over time. By tracking and analyzing your CLV data, you can identify trends, patterns, or changes in your client behavior, satisfaction, or loyalty. You can also use this information to adjust your strategies, improve your performance, or address any issues or opportunities that arise. For example, you can use CLV data to measure the impact of your marketing campaigns, retention programs, or loyalty initiatives, or you can use it to identify areas for improvement, innovation, or expansion.

CLV is not only a useful metric for measuring your business performance, but also a valuable tool for building stronger client relationships. By using CLV to segment your clients, communicate your value proposition, create personalized offers and incentives, and monitor and optimize your CLV, you can increase your client satisfaction, loyalty, and retention, and grow your consulting business.

添加您的观点

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Consulting

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you use customer lifetime value to build stronger client relationships?

1

2

3

4

5

1 Segment your clients by CLV

2 Communicate your value proposition

3 Create personalized offers and incentives

4 Monitor and optimize your CLV

5 Here’s what else to consider

Consulting

给文章评分

感谢您的反馈

更多Consulting相关文章

更多相关阅读内容

How can you use customer lifetime value to build stronger client relationships?

1

2

3

4

5

1 Segment your clients by CLV

2 Communicate your value proposition

3 Create personalized offers and incentives

4 Monitor and optimize your CLV

5 Here’s what else to consider

Consulting

给文章评分

感谢您的反馈

查看其他技能