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How can you use customer insights to develop a more inclusive and diverse business model?

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In today's competitive and dynamic market, outside sales professionals need to constantly adapt to the changing needs and preferences of their customers. One way to do that is to use customer insights to develop a more inclusive and diverse business model that can appeal to a wider range of audiences and create more value for your clients. In this article, we will explore how you can leverage customer insights to improve your product offering, marketing strategy, sales process, and customer experience.

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Sean Brooks

Fleet & Facilities Manager @ Dunlop Tyres SA | BCom, Supply Chain Management

1 Product offering

Customer insights can help you identify the gaps and opportunities in your product portfolio and tailor your solutions to the specific needs and expectations of different customer segments. For example, you can use customer feedback, surveys, interviews, or focus groups to understand how your product solves their pain points, how it compares to the alternatives, and what features or benefits they value the most. You can also use customer data, such as demographics, behavior, preferences, or purchase history, to segment your market and create personalized or customized products that cater to the diversity of your customers.

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Charl Coetzee

Area Sales Manager
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By getting the customers insights via questionaires / sales rating on product and service, will help you get a better understand of what the clients want. the more feedback(insight) you get, the better your knowledge of the market. Once you have the knowledge you can use it to sharpen your business objects.

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2 Marketing strategy

Customer insights can also help you craft a more effective and relevant marketing strategy that can reach and engage your target audience. For example, you can use customer insights to create buyer personas, which are fictional representations of your ideal customers based on their characteristics, goals, challenges, and motivations. You can then use these personas to design your marketing messages, channels, content, and campaigns that resonate with your customers and address their needs and interests. You can also use customer insights to test and optimize your marketing efforts and measure their impact on your sales performance.

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3 Sales process

Customer insights can also help you optimize your sales process and increase your conversion rates and customer loyalty. For example, you can use customer insights to qualify your leads, prioritize your prospects, and tailor your sales pitch and presentation to their specific needs and goals. You can also use customer insights to overcome objections, handle questions, and negotiate effectively with your customers. You can also use customer insights to follow up, nurture, and retain your customers and provide them with ongoing support and value.

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4 Customer experience

Customer insights can also help you enhance your customer experience and create lasting relationships with your customers. For example, you can use customer insights to understand your customer journey, which is the path that your customers take from becoming aware of your product to purchasing it and using it. You can then use this information to identify and improve the touchpoints, interactions, and moments of truth that influence your customer satisfaction and loyalty. You can also use customer insights to solicit and act on customer feedback, anticipate and exceed customer expectations, and reward and recognize your customers.

Using customer insights to develop a more inclusive and diverse business model can help you gain a competitive edge, increase your sales performance, and grow your customer base. By understanding and meeting the needs and preferences of your customers, you can create more value for them and build stronger and lasting relationships with them.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Sean Brooks

Fleet & Facilities Manager @ Dunlop Tyres SA | BCom, Supply Chain Management
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Using customer insights to develop a more inclusive and diverse business model involves understanding the needs, preferences, and experiences of a diverse customer base. Use the customer data to identify any gaps in your current business model in terms of inclusivity and diversity. Look for patterns and trends in the data that highlight areas for improvement. Continuously monitor and measure the impact of the changes made to ensure that they are positively impacting the customer experience and driving business growth. By leveraging customer insights to develop a more inclusive and diverse business model, you can create a more welcoming and supportive environment for all customers, leading to increased customer satisfaction and loyalty.

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How can you use customer insights to develop a more inclusive and diverse business model?

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1 Product offering

2 Marketing strategy

3 Sales process

4 Customer experience

5 Here’s what else to consider

Outside Sales

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How can you use customer insights to develop a more inclusive and diverse business model?

1

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5

1 Product offering

2 Marketing strategy

3 Sales process

4 Customer experience

5 Here’s what else to consider

Outside Sales

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