Curated content is content that you find, select, and share from other sources, such as blogs, podcasts, videos, or social media posts. It can help you improve your web copy by adding value, credibility, and variety to your content. Here are some tips on how to use curated content effectively for your web copy.
The first step is to find and filter content that matches your audience's needs, interests, and goals. You want to share content that is informative, engaging, and trustworthy. Avoid sources that are outdated, inaccurate, or biased. You can use tools like Feedly, Pocket, or Flipboard to discover and organize content from different platforms and topics.
Understand your audience and find content according to them And then make sure your content is not outdated or irrelevant by any means Then refine it, polish it No doubt adding your own commentary is important but 2nd step First you need to find relevant content
Curated content can enhance your web copy by providing valuable external resources, insights, and perspectives that complement and enrich your own content. By strategically incorporating curated content such as relevant articles, blog posts, infographics, videos, and social media posts into your web copy, you can offer your audience a more comprehensive and authoritative experience. Curated content not only adds depth and credibility to your message but also demonstrates your expertise and thought leadership by showcasing your ability to curate and synthesize valuable information from a variety of sources.
The second step is to add your own commentary, analysis, or opinion to the curated content. You want to show your readers why you chose to share this content, how it relates to your main message, and what value it provides. You can use techniques like quoting, summarizing, or paraphrasing to highlight the key points of the curated content. You can also use your own tone, style, and voice to make your web copy more personal and distinctive.
Curated content improves web copy by adding valuable insights and diverse perspectives from various sources, making your writing more informative and engaging. It's like enhancing your ideas with the best of what's already out there.
The third step is to link and credit the original source of the curated content. You want to respect the copyright and intellectual property of the content creators, as well as build trust and credibility with your readers. You can use hyperlinks, citations, or attribution statements to acknowledge the source of the curated content. You can also use rel="nofollow" or rel="sponsored" attributes to indicate the nature of the link.
The fourth step is to optimize and format your web copy for readability, usability, and SEO. You want to make your web copy easy to scan, navigate, and understand. You can use headings, subheadings, lists, images, or videos to break up your text and add visual appeal. You can also use keywords, meta tags, or schema markup to improve your web copy's visibility and relevance for search engines.
The fifth step is to monitor and measure your results of using curated content for your web copy. You want to track and analyze how your web copy performs in terms of traffic, engagement, conversions, and feedback. You can use tools like Google Analytics, Google Search Console, or social media analytics to collect and interpret data on your web copy's performance. You can also use surveys, polls, or comments to get feedback from your readers.
The sixth step is to experiment and improve your web copy based on your results and feedback. You want to test and refine your web copy to make it more effective, relevant, and appealing. You can use tools like A/B testing, heat maps, or user testing to compare and optimize different versions of your web copy. You can also use best practices, trends, or inspiration from other sources to improve your web copy's quality and creativity.