How can you use Creative Problem Solving to increase sales?

2 Clarify the problem

The next step is to clarify the problem by breaking it down into smaller and more manageable parts. You can use tools such as the 5 Whys, the Problem Tree, or the Fishbone Diagram to explore the root causes, effects, and aspects of the problem. You can also restate the problem in different ways to gain new perspectives and insights. The goal is to understand the problem as deeply and comprehensively as possible.

3 Generate ideas

The third step is to generate ideas for potential solutions to the problem. You can use tools such as brainstorming, mind mapping, or SCAMPER to unleash your creativity and divergent thinking. You can also involve other people, such as your team members, customers, or experts, to get different opinions and perspectives. The goal is to generate as many ideas as possible, without judging or filtering them.

4 Evaluate ideas

The fourth step is to evaluate the ideas that you have generated and select the most promising ones for further development. You can use tools such as the PMI, the Six Thinking Hats, or the Decision Matrix to assess the pros and cons, feasibility, and impact of each idea. You can also test your ideas with prototypes, experiments, or feedback from your customers or stakeholders. The goal is to narrow down your options and focus on the best solutions.

5 Implement solutions

The fifth step is to implement the solutions that you have selected and evaluated. You can use tools such as the Action Plan, the Gantt Chart, or the PDCA Cycle to plan, execute, monitor, and improve your solutions. You can also communicate your solutions clearly and convincingly to your customers, team members, and managers. The goal is to deliver your solutions effectively and efficiently, and achieve your desired outcomes.

6 Review results

The final step is to review the results of your solutions and measure their impact on your sales performance. You can use tools such as the Balanced Scorecard, the KPI Dashboard, or the ROI Calculator to track and analyze your sales metrics, such as revenue, profit, customer satisfaction, or market share. You can also reflect on your creative problem solving process and identify what worked well and what can be improved. The goal is to learn from your experience and celebrate your success.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?