How can you use creative problem solving to evaluate mobile app startup market potential?

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Creative problem solving is a skill that can help you generate and validate innovative ideas for your mobile app startup. It involves applying various techniques and tools to explore, define, ideate, prototype, and test solutions for a specific problem or opportunity. In this article, you will learn how to use creative problem solving to evaluate your mobile app startup market potential, which is crucial for determining the viability and scalability of your product.

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Khuze Siam

CEO at Siam Computing, leading tech innovation for startups

1 Identify your problem statement

The first step of creative problem solving is to identify your problem statement, which is a clear and concise description of the challenge or opportunity you want to address with your mobile app. Your problem statement should include the following elements: who is your target audience, what is their main pain point or need, and why is your solution unique or better than the existing alternatives. For example, a problem statement for a mobile app that helps people find and book local experiences could be: "Travelers want to discover authentic and personalized activities in their destinations, but they struggle to find and trust reliable sources of information and booking."

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Khuze Siam

CEO at Siam Computing, leading tech innovation for startups
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It is important to define the problem statement from the perspective of the user. Often times, startups end up defining problem statements from the perspective of their business- eg, we need to increase the retention rate, etc. What you should do is define the problem statement in simple terms, by describing the problem exactly as people face it, and not in technical vocabulary. This way, you define problems people face in the real world context vs your version of their problems.

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2 Conduct market research

The next step of creative problem solving is to conduct market research, which is the process of gathering and analyzing data and information about your target market, competitors, industry trends, and customer behavior. Market research can help you validate your problem statement, understand your customer segments and personas, identify market opportunities and gaps, and assess the demand and feasibility of your mobile app. You can use various methods and sources of market research, such as online surveys, interviews, focus groups, observation, secondary data, and market analysis tools.

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Guilherme Guedes

HubSpot Partner and problem-solver. 10 feet deep into SEO, marketing automation and prompting the boring daily stuff away. Talk data to me.
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Never, ever, ever try to build or launch without validating your hypothesis. That's why market research is there for. Having a better understanding of people's real problems and how they solve those problems now is crucial. If you want to innovate, you can't solve a problem by creating a new one. And trust me, there are companies that do that by building a solution so complex people start to have problems using it. Understand your customers, what they want, what they like, what they do. You will not only build a better product but also get a more precise perspective on your potential market size, market share and market quality.

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3 Generate and prioritize ideas

The third step of creative problem solving is to generate and prioritize ideas, which is the process of brainstorming and selecting the most promising and viable solutions for your problem statement. You can use various techniques and tools to generate ideas, such as mind mapping, SCAMPER, six thinking hats, brainstorming rules, and ideation platforms. To prioritize your ideas, you can use various criteria and methods, such as customer value proposition, market fit, feasibility, uniqueness, and lean canvas.

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4 Build and test prototypes

The fourth step of creative problem solving is to build and test prototypes, which is the process of creating and validating low-fidelity or high-fidelity versions of your mobile app with your target customers. Prototypes can help you get feedback, learn from your assumptions, improve your design, and measure your performance. You can use various tools and platforms to build and test prototypes, such as wireframing, mockups, app builders, user testing, landing pages, and analytics.

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Guilherme Guedes

HubSpot Partner and problem-solver. 10 feet deep into SEO, marketing automation and prompting the boring daily stuff away. Talk data to me.
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Building prototypes and MVPs is no joke. Some people think it's very easy to come up with a simple version of your intender product but it's not. A good prototype or MVP will teach you things you didn't know before (at least not for sure). If you are not learning from your MVP, it's time to plan and build again. - Set an objective for your prototype - Test, test, test. - Measure the tests - Analyze the results - If you learned from it, use this knowledge to improve or to use in the final product. - If your results rejected your hypothesis, plan and build again.

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5 Iterate and improve

The final step of creative problem solving is to iterate and improve, which is the process of refining and enhancing your mobile app based on the results and insights from your prototypes and tests. Iteration and improvement can help you optimize your product-market fit, customer satisfaction, user experience, and business model. You can use various tools and frameworks to iterate and improve, such as agile development, lean startup, design thinking, and growth hacking.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use creative problem solving to evaluate mobile app startup market potential?

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3

4

5

6

1 Identify your problem statement

2 Conduct market research

3 Generate and prioritize ideas

4 Build and test prototypes

5 Iterate and improve

6 Here’s what else to consider

Startup Development

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How can you use creative problem solving to evaluate mobile app startup market potential?

1

2

3

4

5

6

1 Identify your problem statement

2 Conduct market research

3 Generate and prioritize ideas

4 Build and test prototypes

5 Iterate and improve

6 Here’s what else to consider

Startup Development

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