How can you use corporate social responsibility to attract and retain top talent?

En nuestra experiencia aprendimos que e valor más importante son las personas, los colaboradores son nuestro cliente número uno y requieren de: a. Integración b. Capacitación c. Acomapa?amiento integral. Son los promotores principales de la RSC y creadores del mejor ambiente laboral que debe impactar en el entono social, familiar y de protección al ambiente.

With the rise of ESG and SDGs, we increasingly see half-hearted and one-off attempts at CSR. With journalists calling out greenwashing, corporations and their executives are now wary of partaking in meaningless signaling. In light of this, companies have since adopted inclusive business practices. A client in the energy space wanted to invest in clean energy advancements. Our analysis revealed that internal stakeholders expected double digit returns on green initiatives. With measurable returns on renewable electricity projects being in the single digits, we advised Scope 1 and 2 reductions aimed at operational efficiency. This allows participation in commodity markets, instead of taking on additional risks in end markets.

When defining CSR goals, it's important to understand the full spectrum of your stakeholder ecosystem. Who are your stakeholders? What do they care about? How do they interact with your business? Where do they consume content? And what motivates them? Knowing these answers will help to inform a large part of your CSR strategy.

Especially the new generations need to feel that they are part of something and that they share values. Since it doesn't seem that the hook that previous generations had is a real promise for them. By integrating corporate social responsibility (CSR) initiatives, such as sustainability programs, community engagement, and ethical practices, a company can enhance its reputation, showcase a commitment to social values, and thereby attract and retain top talent who prioritize purpose-driven work environments.

Que satisfa??o foi ver a Rita Von Hunty falando sobre : “N?o há democracia sem diversidade, inclus?o e pertencimento”. Um divisor de entendimento na minha percep??o de vida. Rita é a persona drag queen criada pelo professor Guilherme Terreri Lima Pereira.

?? Elevate your company's appeal to top talent with the transformative power of CSR stories! ?? Attracting talent isn't just about perks; it's about shared values. Showcase your Corporate Social Responsibility initiatives to draw in candidates who seek purpose-driven workplaces. ?? Once onboard, these stories foster a sense of pride, purpose, and community, contributing to long-term employee retention. Let's build a workplace where making a positive impact isn't just a goal; it's our shared reality. ???? #CSRStories #TalentAttraction #EmployeeRetention #PurposeDrivenWorkplace

It is not only about stories, but also about results and impact. You should be very carefull on greenwashing. Certify that ypur stories are true and evidence based.

Build a strong Corporate Citizenship approach. Develop programs of high social impact involving the best of your workforce. Companies giving back to the community can attract and keep good employees. CEOs of big companies like Home Depot, Delta Air Lines, and SAP are sending lots of employees to help in community projects. This makes sense because top professionals want to work in companies that are socially responsible.

Countless studies reveal that corporate social responsibility is currently an attractive and retaining trigger for talents in organizations and businesses. The young job seekers want to work in places that show care towards the environment. Beyond that, they also want and are ready to contribute their time to society and environmental preservation, which means that companies must embrace CSR as part of the corporate cultural core. One of the more effective tools we have pushed clients to carry out over the years are company activities focused on active contribution to the community. Of course, his praise should be accompanied by documentation and publication of the story - if it is interesting enough for the relevant media.

Debemos aprovechar la oportunidad que nos dan las acciones de responsabilidad social que se realizan para conectar también con nuestro público interno y lograr así se sienta parte importante de la labor que genera su organización para beneficio de otros.

El enfoque de este tipo de acciones debe ser genuino y la gente que lidere este tipo de iniciativas deben tener perfiles orientados a ayudar a lo demás y generar bien común. Así será más sencillo hacer que los demás quieren involucrarse en las iniciativas que se tienen.

In my experience, involving employees in our mountain resort's CSR initiatives proved instrumental in fostering a sense of community and commitment. We encouraged team members to actively participate in volunteer programs, supported causes aligned with our environmental goals, and provided opportunities for skill-building through workshops and mentorship programs. By valuing employee input and allowing them to champion causes close to their hearts, we not only strengthened our CSR impact but also created a workplace culture that resonated with top talent seeking purpose-driven employment in the mountain resort industry.

It is imperative to always think of CSR as the decent thing to do as a profit-generating entity, rather than imagine CSR as yet another PR or marketing vehicle. Once the mindset is right, permeate that to the whole organization. Work out an employee-led program where employees become the champions and spokespersons, rather than the C-suite. This will empower and engage the actual folks doing the CSR efforts, and allow business leaders to take a step back. The C-suite leaders should always sing the efforts of the employees, and place their good works in the limelight. With the right of dark social media like Whatsapp and Telegram, word-of-mouth becomes a powerful relay for communicators.

It is imperative that the program be employee-led. The authenticity of the CSR project(s), the alignment of the values of the company and the full engagement of the employees is what will make for a successful program. Too many times, employees have been propped up in a bland and un-engaging CSR project only to end up being the content for a recent social media post and press release. Ensuring that the project allows the company and the Team to expand their understanding and the application of the values, mission and vision of the company is the best place to start.

Make CSR-related content that your employees are proud to share on social media! Employees are important stakeholders in any company's CSR program. Make sure that when promoting your CSR initiatives you are also making it easy for employees to promote, as well. Doing so will help to amplify your CSR initiatives to new networks that could lead to unexpectedly positive outcomes.

Promote the HeartPower of your organization. Corporate Social Responsibility initiatives show a company’s values and are an important part of how employees see the company. It’s like a promise to employees that the company cares about more than just making money.

Você pode usar diferentes canais e formatos para promover seus benefícios de RSE, como: -Relatórios de sustentabilidade: s?o documentos que apresentam os resultados e os impactos das suas a??es de RSE, seguindo padr?es internacionais como o Global Reporting Initiative (GRI) ou os Objetivos de Desenvolvimento Sustentável (ODS). -Campanhas de marketing: s?o estratégias que divulgam as suas práticas de RSE para o seu mercado, usando meios como anúncios, vídeos, podcasts, webinars, eventos, etc. -Programas de voluntariado: s?o atividades que envolvem os seus funcionários em projetos sociais ou ambientais, dentro ou fora da empresa.

Don't mistake activity for achievement! Saying you are doing something is not the same as measuring the impact of what you are doing. Use the data as a way to improve and increase the positive impact of your CSR efforts.

Evaluate the effectiveness of your CSR efforts undertaken by employee volunteers and communicate the impact assessment to all relevant parties. This shall instil a sense of achievement amongst contributors.

CSR is considered more of a group activity. One way we find that a CSR program is impactful is by how many of the Team end of participating, growing or even suggesting additional CSR Programs. We traditionally like to see Team Members return to projects on their own volition. This truly shows that the Team is in alignment, that they share the same values both inside the office and out and that they want to represent the company is a good light. Essentially inspiring each Team member to grow in their contribution for good.

- Relatórios de sustentabilidade: s?o documentos que apresentam os resultados e os impactos das suas a??es de RSE, seguindo padr?es internacionais como o Global Reporting Initiative (GRI) ou os Objetivos de Desenvolvimento Sustentável (ODS). - Campanhas de marketing: s?o estratégias que divulgam as suas práticas de RSE para o seu mercado, usando meios como anúncios, vídeos, podcasts, webinars, eventos, etc. - Programas de voluntariado: s?o atividades que envolvem os seus funcionários em projetos sociais ou ambientais, dentro ou fora da empresa. - Plataformas digitais de gest?o de KPIs.

Hay un vinculo muy grande entre el capital reputacional que aporta un profesional y el que aporta la empresa, uno no es excluyente del otro. Atraer y retener talento no solo depende de la empresa, sino del empleado que ve a partir de las iniciativas de RSC un espacio para capitalizar su propio perfil y convertirse en embajador de la marca, de la empresa. Reclutar profesionales con ese ADN es fundamental en un mundo donde las redes sociales son fuente casi exclusiva de comunicación.

Many CSR projects are basic and canned experiences that Team Members have experienced multiple times in the corporate environment. Take a different approach by reaching out to various non-profits, NGO's, organizations and municipalities to discover where their biggest or most overwhelming pain points are. Take this information back to your Teams and encourage them to design a solution that they can implement to help alleviate the issue within the organizations referenced above. This is how you get real buy-in by the Team Members and you see true impact.

I have worked with companies beloved by their customers with NO CSR initiatives. And with companies with CSR initiatives for hundreds of thousands of euro that are so bad in communication that even their own founders do not know what they are “responsible” for. At the end if each team member can not point out your true values CSR is irrelevant. It has to be in the company’s DNA, instead of a cool idea invented in the marketing/HR room. If it is, even one PR campaign can engrave what you do in the public eye and create an army of brand ambassadors inside the company. Just be real. And care. Then think about PR.

Al generar valor compartido, y esto ser parte de la cultura, las personas querrán formar parte de la organización, ya que sabrán que su trabajo, además de darles beneficios a ellos, contribuyen de manera positiva con la comunidad.

When it comes to corporate social responsibility, the quickest path is often to consider internal stakeholders. However, there is an entire internal chain of moveholders that need to and should be included in the CSR strategy, such as the supply chain. Currently, Brazil is undergoing an interesting movement where Diversity, ESG, and CSR strategies extend beyond the company walls and reach audiences that are also crucial.