How can you use conversational agents to improve user experience for Google's BERT algorithm update?

Conversational agents are an asset to improve user experience as it provides personalized engagement/ interaction, an easy and fast way to get the solution. They not only help to improve user experience but helps to improve productivity as well as overall satisfaction. If defined property then conversational agents are like one of your team mates. Use it efficiently.

Google's BERT is about understanding user intent and context. Conversational bots can understand and significantly enhance user experience. They use Natural Language Processing and can easily converse with the users, they can be implemented on websites, applications, or any other platforms to enhance user engagement. They can be personalized while interacting in real time and provide tailormade responses to user intent. This helps in continuous engagement between the brand and the users and allows them to stay on the application for longer, a key metric of search rankings. Rather than just browsing, with the BERT users can have conversations on the specific topic, making information retrieval faster and more relevant than just the search.

Actually chatbots have become more sophisticated and are able to learn more about each user's individual preferences and interests, they are able to provide users with even more personalized and relevant search experiences. Conversational Agents can provide users with clear and concise explanations of BERT and its impact, and they can also answer specific questions that users have about BERT. They can help users to identify and correct any issues with their content that may prevent it from ranking well in the BERT era. Also CAs can provide users with feedback on their search queries and help them to refine their queries to get better results. CA could recommend new content to users based on their past search history or their interests.

Conversational agents can be trained to understand and process conversational queries in a way that aligns with BERT's context-aware understanding. This ensures that when a user interacts with the search engine in a conversational manner, BERT is effectively utilized to provide more accurate and contextually relevant results.

Be sure to involve communication experts when creating conversational agents for your website. This should be a collaborative initiative between your development teams, product, if necessary, communication and other disciplines depending on the intent of the tool. For your tool to provide value, identify the purpose of the tool and ensure the content generated reflects the appropriate tone for its use. Beyond content, always wrap the experience with data tracking to gain insights into how your audience interacts. Lastly, assign an owner to the tool. AI technology is still in its infant stage and prone to mistakes. The quicker they can be identified, the quicker miscommunications can be cleared up.

Imagine your conversational agent as your website's helpful friend, not just a tool. First, envision your agent as a quirky, relatable character—give it a personality! Maybe it's a friendly guide named "WizBot" who loves wizardry puns. Let users explore your site through a playful conversation with WizBot. As they ask questions, the bot responds like a magical advisor, sprinkling in enchanting advice. Picture this: users inquire about products, and WizBot magically reveals them, like uncovering treasures. It's all about creating a delightful, interactive experience that keeps users entertained while they navigate your website. Remember, the aim is to make your website a memorable adventure, not just a destination.

First up, equip it with a keyword radar. Know what words and phrases the users might use. Utilize these naturally into your conversational responses to help users navigate their way through your website. Next, the agent should be a multilingual polyglot. Teach it to understand and chat in a way that feels human. It's like making sure the tour guides speaks all the dialects in a destination tour!

Conversational agents are not meant for BERT but the user experience with or without BERT matters. A user landing on your page with a certain query and if you are answering it with the help of a conversational agent or a human both need to provide clear and to-the-point answers. A few things to take care of are: 1. Provide more natural and relevant responses 2. Handle long-tail keywords, synonyms, slang, and voice search better 3. Provide faster and more personalized responses