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How can you use a content portfolio to establish credibility?

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If you are a content manager, you know how important it is to showcase your skills and expertise to potential clients, employers, or collaborators. But how can you do that effectively and convincingly? One way is to create a content portfolio that demonstrates your value and achievements through your work samples. In this article, you will learn how to use a content portfolio to establish credibility and stand out from the crowd.

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Shivani Modi Maurya

Marketing at ex-this | Content at ex-that

1 What is a content portfolio?

A content portfolio is a collection of your best content pieces that you have created, edited, or managed for different purposes, audiences, or platforms. It can include blog posts, articles, ebooks, white papers, case studies, newsletters, social media posts, podcasts, videos, infographics, or any other format that showcases your content creation and management skills. A content portfolio is not just a resume or a list of links; it is a way to tell your story, highlight your strengths, and showcase your results.

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2 Why do you need a content portfolio?

A content portfolio can help you achieve several goals as a content manager. First, it can help you build trust and authority with your target audience, whether they are potential customers, employers, or collaborators. By showing them your work samples, you can prove your skills, experience, and quality standards. Second, it can help you differentiate yourself from other content managers who may have similar qualifications or credentials. By showing them your unique style, voice, and value proposition, you can create a memorable impression and a competitive edge. Third, it can help you attract more opportunities and grow your network. By showing them your achievements, results, and testimonials, you can demonstrate your impact and value and generate more interest and referrals.

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3 How to create a content portfolio?

Creating a content portfolio may seem intimidating, but it doesn't have to be. To make the process easier and more effective, start by defining your goals and audience. This will help you select and organize your work samples accordingly. Choose the pieces that are most relevant, impressive, and recent - around 10 to 20 work samples should be included in the portfolio. After that, add context and details to each piece such as a brief introduction, a description of your role, and a summary of the results or feedback. You can also include testimonials from clients, employers, or collaborators. Finally, decide on the platform and format for presenting the portfolio - you could create a website, blog, landing page, PDF, or slide deck. Additionally, remember to update your portfolio regularly to keep it fresh and relevant.

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Shivani Modi Maurya

Marketing at ex-this | Content at ex-that
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Canva also has very good templates where one can easily create a wonderful portfolio. This can be used initially when one isn't aware of how to create a website portfolio.

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4 How to use your content portfolio?

Creating a content portfolio is essential to establish credibility and attract opportunities, but you must use it effectively to make the most of it. You can share your portfolio on social media profiles such as LinkedIn, Twitter, or Facebook to increase visibility and reach. Utilize hashtags, keywords, or tags to optimize your portfolio for search engines and social media algorithms. Additionally, include your portfolio link in your resume, cover letter, email signature, or business card to showcase your work samples. You can even customize the link for different purposes or audiences with a short URL, a QR code, or a branded domain name. Furthermore, use your portfolio as a conversation starter or pitch tool to initiate or enhance communication with your target audience. Make sure to introduce yourself, highlight your value proposition, demonstrate results, and address their needs and pain points. You can also use it to answer questions and provide references or testimonials.

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Shivani Modi Maurya

Marketing at ex-this | Content at ex-that
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Using shorteners such as Bit.ly will provide you with an easy to remember link... as well as insights on when and how many times it was opened. These are powerful insights!

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5 How to improve your content portfolio?

Your content portfolio is an ever-evolving project that requires regular improvements. To make your portfolio more effective and appealing, you should seek feedback and reviews from clients, employers, peers, and mentors. You can also use analytics tools to track and measure how your portfolio is performing and impacting your goals. Additionally, use your portfolio as a learning and growth tool to enhance your skills as a content manager. You can reflect on your strengths and weaknesses, discover new trends, best practices, or innovations in your field or industry, and update your portfolio with new work samples or skills.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Sarah Shaukat

Content Strategy Manager @vFairs | SaaS | I talk content writing, strategy, marketing and memes |Web3 enthusiast
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Make sure you add bullets concisely explaining the why and how behind the projects you mention. Tie each to the impact it created. Always add live links. In case, a page has been removed, replace it with another link. You can also add a link to the copy on Google docs or a screenshot ( however, this is often frowned upon). Consider your portfolio as a visual case study supporting your resume. Paint a vivid, engaging picture. Spend time creating it. When choosing what to add and what to skip, always remember quality is better than quality. Don’t forget to share it on your social media as well as your resume.

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How can you use a content portfolio to establish credibility?

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6

1 What is a content portfolio?

2 Why do you need a content portfolio?

3 How to create a content portfolio?

4 How to use your content portfolio?

5 How to improve your content portfolio?

6 Here’s what else to consider

Content Management

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How can you use a content portfolio to establish credibility?

1

2

3

4

5

6

1 What is a content portfolio?

2 Why do you need a content portfolio?

3 How to create a content portfolio?

4 How to use your content portfolio?

5 How to improve your content portfolio?

6 Here’s what else to consider

Content Management

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