How can you use content marketing to establish yourself as an architectural photography expert?

Consider the problems, needs, and goals of your target clients. What challenges do they face when it comes to architectural photography? How can you help them overcome these challenges and achieve their desired outcomes? In my opinion, it's essential to expand your sphere of influence and socialize with developers, architects, and other professionals in the industry. By engaging with them, you can gain insights, build relationships, and potentially secure collaborations or referrals.

When technology becomes accesible to everyone, it is guaranteed that your content will not be original. Instead try to be authentic. Forget target audiences and being unique. Can you be yourself? For example before recording your voice over try not to have a persona in mind that you think your audience responds to. Try to be you. Relax and don't pretend to be cool. Summon your inner child. Try to remember how excited you were younger. Channel that in your content. People love when someone can just be themselves. The internet is a massive space and if your character is only matching with 1% of the population that still means 80.000.000 audience. And what are the chances that only 1 out of 100 people can tolerate you?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience and drive profitable customer action. In the context of architectural photography, content marketing can be used to establish yourself as an expert by: Creating informative and engaging content about architectural photography. This could include blog posts, articles, videos, or social media posts that share your knowledge and expertise about architectural photography, including tips and tricks, insights, and behind-the-scenes looks at your work.

I have a very specific sphere in relation to photography because today it is no longer my main source of income. I like conceptual photography, artistic photography and that comes from a project in my head. For example, I like street photography, life photography, especially when traveling, but my talent is more for the artistic nude, femininity, the creativity of female photography, where women can show their faces, their empowerment and feel strong and beautiful. So I don't know what else to say about it, other than to say that follow the type of photography that attracts you most.

Artistic photography is always more complicated, the photographer has to be an artist, have a good image director or be a good director and also think about the setting, the images, the brief and what the client wants. I always ask for references of what the client has in mind if the brief is not clear, it is important for me to also create trust with the person to be photographed, usually women, it is somewhat delicate as some are embarrassed, shy, so it is It is important to prepare the environment in advance so that when the rehearsal begins, the woman is at ease. It may seem simple, but when it comes to costumes and what she wants the camera to capture, it can be a little difficult and time-consuming.

This is basically just SEO - but there's more to SEO than meets the eye. Tagging and Alt Text and all the other fun checklist-y stuff is important, and should not be ignored BUT The biggest mistake people make with content marketing is the content itself. Nobody will care about your content or social media presence unless you are adding value to them! Try to focus on creating optimized content that people will actually enjoy, spend time on, and share. This could be in the form of entertainment, education, inspiration, etc. Don't just post about you and what you're doing and expect anyone to care. Once you shift gears into this mindset your content will 10x.