How can you use content curation to establish yourself as a BPO sales expert?

1 Choose your niche and audience

Before you start curating content, you need to define your niche and audience. What are the specific BPO services and solutions that you offer or specialize in? Who are your ideal prospects and clients? What are their pain points, goals, and interests? By narrowing down your focus and targeting your audience, you can curate content that is relevant, useful, and engaging for them.

2 Find and evaluate content sources

The next step is to find and evaluate content sources that provide high-quality and credible information on your niche and audience. You can use various tools and platforms, such as Google Alerts, Feedly, BuzzSumo, or LinkedIn, to discover and follow content from reputable websites, blogs, podcasts, videos, or social media accounts. You should also check the accuracy, currency, and originality of the content, as well as the reputation and authority of the source.

3 Add value and context

Content curation is not just about sharing content, but also about adding value and context to it. You should not simply copy and paste content from other sources, but rather provide your own commentary, analysis, or perspective on it. You can also highlight key points, summarize main ideas, or ask questions to spark discussion. By adding value and context, you can showcase your BPO sales expertise, insights, and opinions.

4 Share and distribute content

The final step is to share and distribute your curated content to your audience. You can use various channels and formats, such as email newsletters, blogs, social media posts, webinars, or ebooks, to reach and engage your prospects and clients. You should also optimize your content for SEO, keywords, and hashtags, to increase your visibility and reach. You should also monitor and measure the performance and feedback of your curated content, to improve your curation strategy.

5 Build relationships and trust

Content curation is not only a way to share information, but also a way to build relationships and trust with your audience. You should not treat content curation as a one-way communication, but rather as a conversation. You should encourage and respond to comments, questions, and feedback from your audience. You should also acknowledge and credit the original sources of your curated content, to show respect and professionalism. By building relationships and trust, you can establish yourself as a BPO sales expert who can provide value and solutions to your audience.

6 Learn and grow

Content curation is also a way to learn and grow as a BPO sales expert. By curating content, you can keep yourself updated on the latest trends, developments, and best practices in the BPO industry. You can also discover new ideas, insights, and opportunities to improve your BPO sales skills, strategies, and results. You can also network and collaborate with other BPO sales experts, influencers, and thought leaders, to expand your knowledge and influence.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?