How can you use consumer behavior research to create products that promote wellness?
Consumer behavior research is the study of how people make decisions, use, and dispose of products and services. It can help you understand the needs, preferences, motivations, and emotions of your target market. By applying consumer behavior research to your industrial design process, you can create products that promote wellness, which is the state of being healthy in body and mind. Wellness products can enhance the quality of life, happiness, and well-being of your customers. In this article, you will learn how to use consumer behavior research to create products that promote wellness in six steps.