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How can you use conflict resolution to build stronger relationships with exhibitors at Trade Shows?

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Trade shows are a great opportunity to showcase your products, services, and brand to potential customers, partners, and industry peers. However, they can also be a source of conflict, stress, and frustration, especially when you have to deal with exhibitors who have different goals, expectations, and personalities. How can you use conflict resolution to build stronger relationships with exhibitors at trade shows, and turn challenges into opportunities for collaboration and mutual benefit? Here are some tips to help you.

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Lorela Chia

Founding President @ MASSCI | Sustainable Leadership
Russell McIntosh

BBALR - Simply better equipment for basketball clubs and coaches driven by passionate basketball people

1 Identify the root cause

Before you react to a conflict situation, try to understand the underlying reasons behind it. Is it a misunderstanding, a miscommunication, a difference of opinion, or a clash of interests? What are the needs, values, and emotions of the other party? How does the conflict affect your objectives and relationship? By asking yourself these questions, you can gain a clearer perspective of the problem and avoid jumping to conclusions or making assumptions.

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2 Listen actively and empathetically

One of the most important skills for conflict resolution is listening. Listening does not mean agreeing, but it means showing respect and interest in what the other person has to say. By listening actively and empathetically, you can demonstrate that you care about their point of view, acknowledge their feelings, and validate their concerns. This can help reduce tension, build trust, and open the door for dialogue.

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Russell McIntosh

BBALR - Simply better equipment for basketball clubs and coaches driven by passionate basketball people
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It is important in this step to repeat what the person is saying so that you can be clear on what they are suggesting and that they feel like they are being given a fair hearing. It then also helps if there is disagreement down the track, the reflection on that conversation can re-clarify what was said rather than altered history that can sometimes intervene.

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Rob Quinn

Product Manager | Civil & Construction | Driving Growth in HDD & Construction Tools | Building Key Client Relationships at HMA Group
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Mirroring what the person is saying will help them talk more and with open questions improve the dialog so that you can find what the real pinch points are. You can then show you understand the pinch points before starting any resolution to the objections.

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3 Communicate assertively and respectfully

Another key skill for conflict resolution is communication. Communication does not mean arguing, but it means expressing your thoughts, feelings, and needs in a clear, honest, and respectful way. By communicating assertively and respectfully, you can assert your rights and interests, while also respecting those of the other party. This can help prevent escalation, avoid aggression or defensiveness, and foster mutual understanding.

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4 Seek common ground and solutions

The ultimate goal of conflict resolution is to find a win-win outcome that satisfies both parties and preserves the relationship. To achieve this, you need to seek common ground and solutions, rather than focusing on differences and blame. By seeking common ground and solutions, you can identify areas of agreement, shared interests, and mutual benefits, and explore options that can meet both parties' needs and goals.

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Russell McIntosh

BBALR - Simply better equipment for basketball clubs and coaches driven by passionate basketball people
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It seems simple, but often the question 'what would you see as a good resolution to this issue' can disarm the person a little. If they suggest a refund or another solution, you can then start to find some common ground. If someone feels like they have been hardly done by, they may move on with a simple apology. Sometimes our brain can take us down a path of anxiety and 'what if's' when the solution is more straightforward.

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Kelli Hale

Corporate Storyteller ? Managed Services ? Consulting ? Enterprise Sales ? Complex Tech Solutions Nerd? Kindness Advocate ? Continual Learning and Training is the ??? to a well lived life.
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I have never had this happen at a trade show. It is always nice to run into competitors and give them a high five. But I guess... If push came to shove... I would... NOT bring the Trident out!!!. Remember these wise wise words from Ron Burgundy: ?"I've been meaning to talk to you about that. You?should?find yourself a safehouse or a relative close by. Lay low for a while, because you're probably wanted for murder".

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5 Follow up and follow through

The final step of conflict resolution is to follow up and follow through. This means confirming the agreement, clarifying the expectations, and implementing the actions that have been agreed upon. By following up and following through, you can ensure that the conflict is resolved, the relationship is maintained, and the trust is restored. This can also help prevent future conflicts, or make them easier to handle if they arise.

Conflict resolution is not only a skill, but also an attitude. By using conflict resolution to build stronger relationships with exhibitors at trade shows, you can turn potential adversaries into allies, and create a positive and productive environment for your business success.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Lorela Chia

Founding President @ MASSCI | Sustainable Leadership
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In Trade Show conflict resolution, beyond identifying root causes and empathetic communication, consider taking a preventive approach instead. Train staff to embrace diversity and cultural sensitivity for international dynamics. Be flexible in approach, and agile in unique challenges. Actively incorporate exhibitor feedback to strengthen the process. Foster a supportive environment to encourage open dialogue, which helps identify early conflict for early resolution. Constantly documenting and learning from each incident provides valuable insights for future strategies. Get in neutral third-party mediation in complex situations. Seek not only to resolve conflicts but to build stronger, more resilient relationships with exhibitors.

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Russell McIntosh

BBALR - Simply better equipment for basketball clubs and coaches driven by passionate basketball people
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Get on the front foot. Exhibitors talk (especially at the quiet times) and unfortunately the 'whispers' differ slightly from fact (see: some people just make up rubbish). However, if you hear of something doing the rounds which is going to do damage, hop on it quickly and clarify. Having good industry relationships is important as you will get those that want to let you know so you can handle it in an effective manner.

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How can you use conflict resolution to build stronger relationships with exhibitors at Trade Shows?

1

2

3

4

5

6

1 Identify the root cause

2 Listen actively and empathetically

3 Communicate assertively and respectfully

4 Seek common ground and solutions

5 Follow up and follow through

6 Here’s what else to consider

Trade Shows

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How can you use conflict resolution to build stronger relationships with exhibitors at Trade Shows?

1

2

3

4

5

6

1 Identify the root cause

2 Listen actively and empathetically

3 Communicate assertively and respectfully

4 Seek common ground and solutions

5 Follow up and follow through

6 Here’s what else to consider

Trade Shows

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