How can you use concept design to create media products that are informative, educational, and inspiring?

2 How to start concept design

Concept design can be an enjoyable yet daunting process. To get started, you should define your scope and goals - what is the main topic of your media product and what are the objectives you want to achieve? Then, do research on existing media products and sources related to your topic, as well as best practices and trends in your field or genre. Finally, brainstorm and sketch potential ways to present or illustrate your topic, utilizing various formats, styles, techniques, visual elements, tools, and methods. These could include paper, digital, mind maps, mood boards, storyboards, or wireframes to generate and visualize your ideas.

3 How to develop concept design

Concept design is not a linear or fixed process, but rather a cyclical and iterative one that involves testing and improving your concepts until you reach your desired outcome. To develop concept design, you must prototype and mockup, which involves turning sketches into more realistic and functional versions of your media product. You should also test and evaluate the feasibility and effectiveness of your concepts, getting feedback from your audience and stakeholders to measure the impact and value of your media product. Finally, you should revise and refine your concepts based on testing and evaluation results, making changes or adjustments as needed to polish and finalize your media product.

4 How to use concept design ethically and responsibly

Concept design is not only a creative and technical process, but also a social and cultural one that can influence and affect people and society. As such, it needs to be used ethically and responsibly. This means respecting your sources and references, avoiding plagiarism or copyright infringement; considering your audience and context to ensure appropriateness and minimizing any potential harm or offense; and promoting diversity and inclusion by representing and celebrating people and cultures, while challenging any stereotypes or biases that may exist in your media product or field.

5 How to get inspired by concept design

Concept design is a continuous and lifelong learning process that requires curiosity and passion. To get inspired, explore and experiment with different media products, genres, fields, and cultures. Additionally, collaborate and network with other concept designers or media professionals who share your interests or goals. You can also join or create communities or platforms where you can exchange ideas, feedback, and support. Moreover, keep up with the latest developments and innovations in your concept design or media production field. Seek or create opportunities for professional development or education in your concept design or media production skills to keep learning and growing.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?