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How can you use communication to address misconceptions about public health issues?

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Communication is a powerful tool for creating positive social impact, especially when it comes to public health issues. However, communication can also be challenging, as public health issues often involve complex, controversial, or sensitive topics that can trigger misconceptions, resistance, or backlash from different audiences. How can you use communication to address misconceptions about public health issues and promote informed and constructive dialogue? Here are some tips to help you communicate effectively and ethically in the context of social impact.

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Jane Fisher

Founder @ Social Impact Startup imii – Raising SEIS | Reimagining Immigration for a Brighter Future | Communications…
Giovana M.

?? International Development Leader | Monitoring & Evaluation | Transforming Data into Impact | Fundraising Strategist…

1 Identify your audience

Before you craft your message, you need to know who you are talking to and what they care about. Different audiences may have different levels of knowledge, interest, attitudes, beliefs, values, and emotions regarding public health issues. You need to tailor your communication to suit their needs, preferences, and expectations. For example, if you are communicating with health professionals, you may use more technical language and evidence, while if you are communicating with the general public, you may use more simple and relatable language and stories.

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Jane Fisher

Founder @ Social Impact Startup imii – Raising SEIS | Reimagining Immigration for a Brighter Future | Communications Consultant For Change-Makers
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It's always worth bearing in mind that the majority of public health problems can't be solved on an individual level. Most of them are subject to big institutional changes that can be achieved by policy makers, activists, big businesses and their concessions, and so on. So make sure you choose the platform where you'll actually be heard by the people in power, and tailor your messaging to equip them with the knowledge of the problems you're tackling, and practical strategies to overcome them.

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Giovana M.

?? International Development Leader | Monitoring & Evaluation | Transforming Data into Impact | Fundraising Strategist | Driving Equity, Inclusion & Impact Globally
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Effectively addressing misconceptions about public health issues requires tailored communication. Understand your audience's varying knowledge, attitudes, and values. Craft your message to resonate with their needs. For health professionals, employ technical language and evidence. When addressing the general public, use simpler, relatable language and stories. Recognizing diverse perspectives within your audience is pivotal. Tailoring your approach ensures informed discussions, fostering public health awareness and understanding. Communication becomes a powerful tool to bridge gaps, empowering individuals to make informed decisions about their health.

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John Toomey

I help Safety & HR Professionals create a Safe, Physically & Mentally Well & Productive Workforce by providing Vibrant, Engaging Educational Talks ??♂? Workplace Wellbeing Speaker ??♂? Ask me about Post Covid Programs
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When addressing any sort of information, before deciding if there is a misconception, it is crucial to first understand the perspective from which the information is being presented. For example, one medical person may beseech the importance of early detection for a diseases like cancer or heart disease. But then, you might hear from Dr Richard Carmona, 17th Surgeon General of the United States, who when presenting a paper at the 2017 Global wellness Summit stated, "America spends 19% of GDP on Health care, and 80% of that is spent treating completely preventable diseases. His perspective is that we should be engaging a lot more in preventative strategies than the search for new treatments. Both valid viewpoints. But is one disinformation?

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Jose Sergio Torres

Growth Hacker | DASM? | Google Project? Manager
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Utiliza mensajes claros y simples, respaldados por evidencia científica. Personaliza la comunicación para diversos públicos. Colabora con expertos en salud para garantizar precisión. Utiliza plataformas amplias, como redes sociales y medios tradicionales. Fomenta el diálogo, abordando preguntas y preocupaciones. Cultiva la confianza mediante transparencia y empatía.

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Jose Sergio Torres

Growth Hacker | DASM? | Google Project? Manager
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Desmitifica mediante mensajes claros y accesibles, respaldados por evidencia científica. Personaliza la información para diferentes audiencias. Colabora con expertos y líderes de opinión para aumentar la credibilidad. Utiliza plataformas multimedia para llegar a diversos públicos. Fomenta la participación comunitaria y establece canales de comunicación bidireccionales para abordar preocupaciones.

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2 Use credible sources

One of the main challenges of communicating about public health issues is to establish credibility and trust . Misconceptions can arise from misinformation, disinformation, or lack of information. You need to back up your claims with reliable and relevant sources, such as peer-reviewed studies, official reports, or expert opinions. You also need to cite your sources clearly and transparently, so that your audience can verify them if they want to. Avoid using sources that are biased, outdated, or inaccurate, as they can damage your reputation and credibility.

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Jane Fisher

Founder @ Social Impact Startup imii – Raising SEIS | Reimagining Immigration for a Brighter Future | Communications Consultant For Change-Makers
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Use a a combination of verified data from recognised authorities (e.g. WHO) and individual stories to present a strong narrative about the problem, zooming into individual struggles and pains, and zooming out to indicate the bigger context, including the scale of the problem and its long-term impact on the society.

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3 Address emotions

Public health issues can evoke strong emotions in your audience, such as fear, anger, sadness, or hope. Emotions can influence how your audience perceives and responds to your message. You need to acknowledge and address the emotions of your audience, and show empathy and compassion. You also need to manage your own emotions, and avoid being defensive or aggressive. Use positive and respectful language, and avoid negative or inflammatory language. Emotions can also be used to motivate your audience to take action, such as by appealing to their values, aspirations, or social norms.

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Jane Fisher

Founder @ Social Impact Startup imii – Raising SEIS | Reimagining Immigration for a Brighter Future | Communications Consultant For Change-Makers
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Don't press emotions into your audience. Avoid telling them what to feel (e.g. "this is sad/this is painful to watch etc"). Use facts whenever possible, and frame them in the way that nudges your audience towards the emotions you're looking to provoke.

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4 Provide solutions

Another challenge of communicating about public health issues is to avoid overwhelming or discouraging your audience with problems or risks. You need to provide solutions or recommendations that are feasible, effective, and beneficial for your audience and the society. You need to explain how your solutions or recommendations can address the public health issue, and what are the expected outcomes and impacts. You also need to invite your audience to participate or contribute to the solutions or recommendations, such as by asking for their feedback, suggestions, or support.

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Giovana M.

?? International Development Leader | Monitoring & Evaluation | Transforming Data into Impact | Fundraising Strategist | Driving Equity, Inclusion & Impact Globally
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Addressing misconceptions about public health issues requires not just debunking myths but offering practical solutions. Avoid overwhelming your audience with problems; instead, focus on feasible and effective recommendations. Clearly explain how these solutions can tackle the issue and the expected outcomes. Importantly, engage your audience by inviting their participation—seek feedback, suggestions, or support. This collaborative approach not only dispels misconceptions but also empowers individuals to actively contribute to and champion public health initiatives.

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5 Seek feedback

Communication is a two-way process, not a one-way transmission. You need to seek feedback from your audience, and listen to their questions, comments, concerns, or opinions. Feedback can help you evaluate the effectiveness and impact of your communication, and identify the strengths and weaknesses of your message. Feedback can also help you understand the perspectives and experiences of your audience, and address any gaps or misunderstandings. You need to respond to feedback in a timely and respectful manner, and acknowledge and appreciate the input of your audience.

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6 Adapt and improve

Finally, communication is an ongoing and dynamic process, not a static and fixed product. You need to adapt and improve your communication based on the feedback, results, and changes that occur in the public health issue and the social context. You need to monitor and measure the outcomes and impacts of your communication, and use data and evidence to inform your decisions and actions. You need to update and revise your message as new information, insights, or developments emerge. You need to learn from your successes and failures, and seek opportunities for improvement and innovation.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Nisha Nair

Creative Content & Strategy Expert | Visual Content Strategist | Communication Consultant | Educator & Interactive Learning Specialist | Content & Copywriter
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Share personal stories or testimonials that humanize public health issues. Adding personal narratives can help people relate to the subject matter and better understand the importance of the information. One of the best mediums one can use 'Comics.' Comics use visuals to convey information, making complex concepts more accessible and memorable. It also allows for culturally sensitive storytelling that considers diverse perspectives and experiences.

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How can you use communication to address misconceptions about public health issues?

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1 Identify your audience

2 Use credible sources

3 Address emotions

4 Provide solutions

5 Seek feedback

6 Adapt and improve

7 Here’s what else to consider

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