How can you use cold outreach to generate leads for a SaaS product?

If the founder says: “Our ICP targets European fintech companies with 11 to 50 employees”, it means that they have banking, crypto services, fintech SaaS, products, and mobile applications for personal finance under one roof. I use Company Portrait instead of ICP, it's more deeper: -company type (which companies you want to target. E-commerce businesses, Facebook Ads agencies, software development companies, VC funds, banks, payment gateway providers) - specifics/signals (Your target companies do not have a CMO or CFO, for example. Or have their own R&D department. Or have a significant number of marketing managers. Or use special software. Or run Facebook ad) - size/geo/stage is optional but also can be used

Predictive Ai models are now able to be trained on first-party and second-party data and then applied to unseen data across a company’s Total Addressable Market (TAM). The results can be counter-intuitive and that’s what you want when looking to scale.

Crafting success in sales and project management begins with defining the Ideal Customer Profile (ICP). It's not just about reaching out—it's about precision. Knowing the industry, size, location, budget, goals, challenges, and pain points refines targeting. As a sales and project manager, this insight becomes the blueprint for meaningful connections and seamless project execution. The ICP is our compass, guiding us towards prospects who not only align but truly benefit from SaaS solution.

Knowing WHO you are speaking to is going to be a crucial starting point when it comes to outreach. The pain points of a CMO of a $10-50M ARR, 200 person company will be far different than a CEO on a 3-person team doing $3M ARR. With that in mind, understand and refine your ICP. Talk to these people often. Humanize your avatar, put up a poster with their name, company size, budget, goals, and pain points. Keep them top of mind always, and it will help with formulating copy, and follow-ups.

Best way to design Ideal Customer Profile is research on your current customers. You need not dig deeper somewhere else. Just open your existing clients data, no matter if they converted or not. Focus on clients who are in need of your services. You will get each and every single piece of detail to build a perfect ICP.

The magic here is that your offer should match with the company goals, but also with the JTBD of the person who we are reaching out to. JBTD (jobs-to-be-done) means “What jobs does the persona need to do in their position?” so that we can understand how we can help them complete these jobs with our product/service. When we buy a solution/service, we are not buying the solution itself, but the job it does for us. If our Proposal is about the value to the business, it might work. However, if our Proposal is focused on the value to the individual in the position, it becomes much more substantial.

Value proposition starts from mentioning prospects' pain points/challenges and their impact if they still chose to work with them. Quantifying their pain points and showing them how they could actually end up saving in terms of time, effort, and money will help them understand the overall value of choosing you as their partner.

In cold outreach for a SaaS product, the value proposition is crucial. It succinctly explains the unique benefits and advantages of the product, focusing on how it addresses specific problems or improves situations. I ensure clarity and conciseness in my messaging, emphasizing what sets our product apart from others in the market. This clear articulation of benefits directly addresses the prospect's needs, making the outreach more impactful.

Définir son profil de client idéal (ICP) est crucial pour une prospection efficace. Spécifiez des critères comme le secteur d’activité, la taille, et les défis pour cibler les prospects les plus réceptifs. Utilisez des "Company Portraits" détaillés avec des signaux spécifiques, comme l'absence de r?les clés ou l'utilisation de logiciels spécifiques. Un modèle prédictif d'IA peut également identifier des prospects cachés. Tips: Utilisez un outil d'IA pour affiner votre liste de prospects et augmenter vos chances de succès.

Let me answer this from my experience. Target audience + Problems + Solution + USP - Brands find it hard to manage online communities due to ineffective tools, using many tools, lack of insights, etc. Our product Wylo lets brands like you build and manage online communities effectively. Wylo is so customizable that you can choose the exact features you want for your community. And the best part - you only have to pay for the features you choose. This is the kind of value proposition you need to have if you are building a SaaS product. The same needs to be used across marketing and sales communication in different ways without hindering the actual meaning.

When done correctly, cold email can be one of the leanest and most efficient growth mechanisms in your arsenal. The problem is that a growing number of people are sending impersonal, bulk emails, and it crowds inboxes and pisses off people (more than ever before). Using tools to personalize emails can make a world of difference. It can be as simple as tools that synthesize website info and create a personalized first line based on the company description, or more complex, like creating personalized outreach videos at scale. What's most important is sending the RIGHT email to the RIGHT person, at the RIGHT time (or as best as you can estimate). Don't pitch any hard CTAs (like book a call) until you have confirmation of interest.

Cold emails can be an extremely successful and rewarding reach-out method. The key is to keep it personalized and engaging. Sometimes sending 10 super personalized cold emails a week may be more successful than sending 1000 of them. If you put more effort into those 10 emails and learn about your prospect, their needs, and goals, you'll be able to get a much higher open and reply rate. This strategy works best if you: - Have a limited number of potential clients (with fewer personalized emails, you're not risking constantly spamming all your prospects) - Are selling SaaS with a high price and margin (one new client compensates for spending a lot of time on personalizing your outreach)

Cold emails are like pancakes.... Not bad on their own, but much better when paired with other toppings to enhance the experience and outcome.

In outbound marketing, it's not just about the tools or systems you use. It's about understanding what truly resonates with your audience. Remember, your job begins at your best idea and ends at a positive response. Four Pillars of a Successful Campaign 1. Storytelling: Demonstrating your success with other clients can be a powerful persuader. 2. Problem Sniffing: Address specific pain points. For instance, if a company struggles with CSV imports, and you've got the fix, that's your in. 3. Entertainment Value: Sometimes, a little humor or an engaging narrative can do wonders. 4. Providing Value Upfront: This is a big one. Offering something valuable for free can be more effective than any sophisticated personalization technique.

Out of 60,000 human written cold emails, we've tried over 22 consistent parameters we personalize on. The best one that always generates a reply is the one surrounding the prospect's pets.

I have been very successful in SaaS with a Multithreading Sales Approach across different platforms, 5 point sequence that worked like a charm #1. Send a LinkedIn connect request #2. Personalized email about ICP, company or industry #3. VM. Pointing at my email saying: "Hi (Name) send you an email subject line for team / it helped XYZ company make sure to read it , this is Bill by the way TTYS) that alone improves your email O/R #4. Sequence drip email #5 NOW CALL get ICP on the line "Hey (name); Bill calling from (company) does the name ring a bell? Is now a warm call, more often than not I would get what's up Bill or the next best thing a "Definite No" and don't waste anybody's time! Best part everything is automated!! -cheers

I used tripels to engage the prospects. So, I'd do a cold call (leave a VM), write a hyper-personalized email, and then do a LinkedIn action.

Multi-channel, Multi-touch sequences are always effective! Find a tool that can help you automate as much of this as possible - and then you will have time to focus on closing and nurturing.

?? Elevate Your Cold Calls: Research prospects, craft a dynamic script, and speak confidently about your SaaS product. Ask open-ended questions, tailor your pitch, and address objections with empathy. Close with a clear CTA and follow up with a grateful email. Build connections, not just sales! ??? #ColdCalling

Here are some important benchmarks you can use to track the results. Open rate >65-70% - means that my domain is warm and lovely, and my emails mainly reach the inbox. But generally, I achieve an 80-90% open rate for a few steps. If the open rate is <50%, it means my emails might go to spam. In this case, I stop all outreach campaigns and begin domain tests. Reply rate >10% - depends on the audience and the volume; for some challenging audiences, I can target 5-7%. For volume it's better to target 2-3% Positive reply rate - should be 40-50% of all your replies. Bounce rate <3% - I carefully validated all emails and sent the campaign to only verified ones.

When generating leads for SaaS customers, consider what can you say in your email that your competitors can't say. What makes your product or service stand out and leverage that to get leads. Too often we fall into traps around messaging that is too similar to what everyone else is saying and the campaigns fall flat. If you lead with value, segment your list well and focus on your advantages, you have a great campaign for yourself!

Share value. Once you are done with finding your ICP, build a value sharing content or something valuable for your audience. Make sure it's not available easily on the internet. Some best examples: Lead Magnets Checklists Audit Report

When sending cold emails for SaaS, it's important to understand some customers are: - Happy to try new tools - Some people are happy to talk on calls - Some people are concerned about replacing tools. It's important to have lead magnets like ROI Calculators, whitepapers, and smaller tools in place to get your foot in the door to open sales conversations that lead to conversions later.

If your customers are happy, ask them to spread the word. People are more likely to respond when they hear about you from someone they trust.

Keep the email subject line of two words. Use AI tools to generate personalisation. Do situation analysis at account level(what company does), what it may need now ?, craft your offer custom to the needs of the company. Use clay.com to improvise and go deep to find sales triggers like office expansion, C level job change, G2 reviews, relevant news, website traffic, bounce rate of prospects, case study, blogs etc. Use sequencing tools like lemlist, smartlead to create 7-9 touch points. Don't burn them keep something extra in every touch.