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How can you use co-design and co-creation to create innovative products?

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Co-design and co-creation are two approaches that involve users, customers, or stakeholders in the design and development of products, services, or systems. They are based on the idea that by collaborating with the people who will use or benefit from the design, you can generate more innovative, relevant, and sustainable solutions. In this article, you will learn what co-design and co-creation are, how they differ, and how you can use them to create innovative products in the context of industrial design.

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Parag K. Vyas

Founder, Grau B?r Design
RAMAM GEMS ??

Manufacturing and Order Supplier Quality Precious & Semi-Precious Cut Stone or cabuchon. Along with this, job work
Ane Mona B.

Multilingual Executive Assistant | Project Management | Graphic Design | Marketing & Communications Specialist | VP…

1 What is co-design?

Co-design is a participatory design method that engages users or customers as equal partners in the design process. It aims to understand their needs, preferences, and experiences, and to involve them in generating and evaluating ideas, concepts, and prototypes. Co-design can take various forms, such as workshops, interviews, surveys, observations, or online platforms. The main benefits of co-design are that it can increase user satisfaction, loyalty, and adoption, as well as foster creativity, diversity, and empathy among the design team.

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RAMAM GEMS ??

Manufacturing and Order Supplier Quality Precious & Semi-Precious Cut Stone or cabuchon. Along with this, job work
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2 What is co-creation?

Co-creation is a collaborative innovation method that empowers users or customers to co-produce value with the design team. It goes beyond co-design by enabling users or customers to actively participate in the development, testing, and implementation of the product, service, or system. Co-creation can also take various forms, such as crowdsourcing, hackathons, competitions, or online communities. The main benefits of co-creation are that it can enhance user engagement, feedback, and ownership, as well as leverage the collective intelligence, skills, and resources of the co-creators.

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3 How do co-design and co-creation differ?

Co-design and co-creation are often used interchangeably, but they have some key differences. Co-design focuses on the early stages of the design process, where the problem is defined and the solution is ideated and prototyped. Co-creation focuses on the later stages of the design process, where the solution is developed, tested, and implemented. Co-design is more about understanding and empathizing with the users or customers, while co-creation is more about empowering and enabling them to create value. Co-design is more suitable for complex and uncertain problems, while co-creation is more suitable for open and scalable solutions.

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4 How can you use co-design to create innovative products?

To use co-design to create innovative products, you need to follow some basic steps. First, you need to identify and recruit your co-designers, who are the users or customers who have a stake in the problem or opportunity you are addressing. Second, you need to plan and conduct your co-design activities, such as workshops, interviews, surveys, or observations, to gain insights into their needs, preferences, and experiences. Third, you need to analyze and synthesize your findings, and use them to generate and evaluate ideas, concepts, and prototypes with your co-designers. Fourth, you need to document and communicate your co-design outcomes, and use them to inform your design decisions and directions.

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Parag K. Vyas

Founder, Grau B?r Design
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In our studio we start this process of co- design by using materials in innovative ways. Sometimes, it looks crazy in beginning… defying logic common sense or any consideration for production … but slowly as material exploration progresses things start clarifying themselves. It’s a play of material… and joy of making that leads to innovation.

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5 How can you use co-creation to create innovative products?

To use co-creation to create innovative products, you need to follow some basic steps. First, you need to define and communicate your co-creation challenge, which is the problem or opportunity you are inviting your co-creators, who are the users or customers who have an interest or expertise in the solution, to contribute to. Second, you need to select and facilitate your co-creation platform, such as crowdsourcing, hackathons, competitions, or online communities, to enable your co-creators to share, develop, and test their ideas, concepts, and prototypes. Third, you need to evaluate and reward your co-creation results, and use them to improve, refine, and implement your product, service, or system.

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Ane Mona B.

Multilingual Executive Assistant | Project Management | Graphic Design | Marketing & Communications Specialist | VP Digital at OWIT Lake Geneva
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To optimise co-creation, start with a clear goal aligned with user needs and business aims. Gather a diverse team across sectors—customers, designers, suppliers, academia—to infuse varied insights. Establish a dynamic platform for idea exchange, whether digitally or in workshops, and promote transparent communication for rich ideation. Utilise rapid prototyping for quick iteration, incorporating feedback to refine the product. Recognise each contribution to fuel motivation and continuously evaluate outcomes to enhance both the product and the co-creation process. This inclusive method harnesses collective creativity, driving innovative, user-focused product development.

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6 What are some examples of co-design and co-creation in industrial design?

Co-design and co-creation are widely used in industrial design, particularly in sectors such as consumer electronics, healthcare, education, or social innovation. For instance, Lego Ideas is a platform where Lego fans can submit and vote for their own Lego product ideas, and the most popular ones are turned into official Lego sets. Philips Design Probes is a program where designers collaborate with users, experts, and partners to explore and prototype future scenarios and solutions for healthcare, lighting, or personal care. Moreover, IDEO CoLab is a network where designers co-create with startups, corporations, and organizations to tackle emerging challenges and opportunities in fields such as blockchain, artificial intelligence, or circular economy.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use co-design and co-creation to create innovative products?

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1 What is co-design?

2 What is co-creation?

3 How do co-design and co-creation differ?

4 How can you use co-design to create innovative products?

5 How can you use co-creation to create innovative products?

6 What are some examples of co-design and co-creation in industrial design?

7 Here’s what else to consider

Industrial Design

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How can you use co-design and co-creation to create innovative products?

1

2

3

4

5

6

7

1 What is co-design?

2 What is co-creation?

3 How do co-design and co-creation differ?

4 How can you use co-design to create innovative products?

5 How can you use co-creation to create innovative products?

6 What are some examples of co-design and co-creation in industrial design?

7 Here’s what else to consider

Industrial Design

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