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How can you use captions and alt text to improve your brand's online presence?

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Captions and alt text are often overlooked elements of content creation, but they can have a significant impact on your brand's online presence. Captions are the text that accompanies your images, videos, and audio files, while alt text is the alternative text that describes your images for screen readers and search engines. In this article, you will learn how to use captions and alt text to improve your accessibility, engagement, and SEO.

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Aruj Fatima

Creative Content Writer, Editor, Poet, and Storyteller
Nageen Izhar

B2B SAAS Marketing | Helping B2B SAAS startups Get Qualified Leads & Turning Them Into Paying Customers??| SAAS…

1 Why captions matter

Captions are not only useful for people who are deaf or hard of hearing, but also for people who consume content in noisy environments, in different languages, or with different learning preferences. Captions can help you convey your message more clearly, increase your reach, and boost your retention. Captions can also enhance your SEO by providing relevant keywords and context for your content.

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Nageen Izhar

B2B SAAS Marketing | Helping B2B SAAS startups Get Qualified Leads & Turning Them Into Paying Customers??| SAAS Personal Branding|
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Captions and alt text are powerful tools to improve your brand's online presence. Captions engage your audience, while alt text ensures accessibility. They can boost SEO, tell your brand's story, and encourage meaningful interactions when used strategically. Image alt text needs to be specific but also representative of the topic of the webpage it's supporting.

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2 How to write effective captions

Writing captions that capture your audience's attention requires creativity, clarity, and consistency. To start, use a hook like a catchy phrase, question, statistic, or quote that relates to your content. Keep captions short and simple, but not too vague. Avoid unnecessary words and jargon. Use punctuation, emojis, and hashtags sparingly and strategically. Additionally, provide value or insight that complements your content and supports your brand's voice and goals. Invite your audience to interact with your content and brand by asking questions, soliciting feedback, encouraging sharing, or offering incentives. Use a friendly and conversational tone that reflects your personality and connects with your audience.

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3 Why alt text matters

Alt text is the text that appears when an image fails to load or when a screen reader accesses an image. Alt text is essential for accessibility, as it allows people who are blind or visually impaired to understand what's in your images. Alt text is also important for SEO, as it helps search engines index and rank your images based on their relevance and quality.

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Aruj Fatima

Creative Content Writer, Editor, Poet, and Storyteller
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A major proportion of the audience prefers visuals to text. Therefore, optimizing images with alt text is a great way to increase your SEO score and rank on search engines. Even when your written content isn't making it to the top three for a search query, the accompanying images can drive traffic if you leverage alt text.

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AJ Silberman-Moffitt

Helping share all the buzz at Tandem.Buzz
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As of late, Google has been more prone to show images on search engine results pages (SERPs) than it used to be. The only way for your image to be eligible to appear in the SERPs is by adding ALT text to it. This means that not only does the ALT text make your image ADA-compliant, as it enables those who are differently abled to know what the image is, but it also gives your image more visibility (no pun intended) to more people across the web. The best way to be found is by making it easy to be seen. Use your keywords in your ALT text to ensure Google and searchers know what the image represents and what your article, blog, or page is about. After all, what good is a great image if no one can see or find it?

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4 How to write effective alt text

Writing effective alt text requires accuracy, specificity, and brevity. To help you out, use descriptive language and include details that help your audience visualize the image, such as colors, shapes, sizes, numbers, names or locations. Keep it short and simple, without unnecessary words, punctuation or repetition. Aim for no more than 125 characters as some screen readers may cut off longer texts.

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Nerissa Bentley

?Professional health & medical writer | AHPRA Compliance Whizz.? ? I write credible, evidence-based, AHPRA-compliant health and medical content for national organisations, global companies and health practitioners.
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A handy hint is to ask yourself how would you tell a friend about this image or content in a handful of words? What are the most important things to know?

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5 How to add captions and alt text

Adding captions and alt text to your content can be done in various ways, depending on the platform and tool you use. For instance, if you have an image or video on your website or blog, you can use the alt attribute in the img tag for alt text and the caption tag for captions. Additionally, you can use the track tag for captions and the title attribute for alt text with videos. On social media platforms like Facebook, Instagram, Twitter, or YouTube, you can use built-in features or third-party tools to add captions and alt text. For example, on Instagram, you can tap "Advanced Settings" and then "Write Alt Text" to add alt text, and type your caption in the text box below your image or video.

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6 How to test and optimize your captions and alt text

After you add captions and alt text to your content, you should test and optimize them to ensure they are working properly and effectively. To do this, you can use screen readers or browser extensions to check how your alt text sounds, online tools or apps to measure readability, length, spelling, grammar, and punctuation, analytics or feedback to measure engagement, reach, and conversion, and SEO tools or plugins to check keywords, relevance, and ranking. Captions and alt text are not optional but essential for content creation as they can improve your brand's online presence by making your content more accessible, engaging, and SEO-friendly. Additionally, captions and alt text can help you communicate your message more effectively and efficiently.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use captions and alt text to improve your brand's online presence?

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1 Why captions matter

2 How to write effective captions

3 Why alt text matters

4 How to write effective alt text

5 How to add captions and alt text

6 How to test and optimize your captions and alt text

7 Here’s what else to consider

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