How can you use brand research to choose the right color palette?

Debes definir claramente la visión, misión, valores y voz de tu marca, así como tu propuesta de venta única y posicionamiento en el mercado. Con estos datos, puedes crear estrategias efectivas para mejorar tu presencia en el mercado y conectar mejor con tu audiencia.

In my experience, brand research are of different type with different objectives. I have used it for strengthening product value proposition, price positioning, and also redefining brand positioning. In a typical product and technology oriented company, brand research is key to launch a new product, new campaign to understand messaging cut through and brand recall. For strategic and innovative projects, trend and consumer behaviors/ usage research adds more insight to the successful launch of a new concept.

One thing I needed to highlight that Brand colour evokes emotions on the end consumer or customer's mind so it is one of most important brand elements which should be taken into account for brand building

According to me colour is not just aesthetics to product imagery and differentiation, it's cultural and emotional symbol to brand building too. In food company Red and yellow is highlighting hunger, in a tech company, green is sustainability, Blue is technology and much more. Interestingly, I recently concluded needscope for my business to define which colour zone my brand is today and where do I want to position it in future.

Brand research, akin to color therapy, unveils the psychology of hues for a resonant visual identity. Understand your audience, competition, and industry to select a color palette that communicates your brand essence. Colors evoke emotions – let your brand's palette be a harmonious symphony that speaks to your target audience's hearts.

I have used Colour Finish Material research (CFM) and CX research a lot to determine right colour for the brand in consumer durables, IT and appliances industry. When it comes to brand, its also important to consider what colors best mirror your business. Outlining a clear description of your brand goals and how you want your target audience to feel is a very important step towards conducting brand color research.

Brand colour depicts the ethos of the brand, hence its all the more important to choose colours in accordance.... informed consumers can relate to a brand by looking at the color of the collaterals and communication.

Clients always laugh when I ask them this question when trying to do preliminary research on who they are. Each brand has a character that is often communicated through words, feelings evoked and other choices on how they choose to put their market forward. Playful, comic, serious, professional, are all describe personas which describe what you can expect when interacting with the brand. So figure out who you want people to see your brand as ... Make sure its inline with your values and objectives as an organization Then figure out best colors, approach and strategy to communicate all of that in your messaging, campaigns and overall business strategy.

Color has psychological connections to human emotions, and this connection directly or indirectly can influence marketing. Our Emotions are powerful and have the ability to drive decision making. If a Brand want to cultivate strong emotional connections with their customers, they can't just rely on a fancy logo and big talk. Using the right colours is an important step, to cultivate these emotions in consumers. Cultural context also needs to be considered as different colors mean different things in different cultures. While logos are relatively safe or exempt from this, other campaign elements need to put in serious consideration to colors being use for cultural accuracy as well as emotional connection.