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How can you use brainstorming to spark creative ideas in your team?

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Brainstorming is a popular and effective technique for generating and developing new ideas in a group setting. It can help you overcome mental blocks, explore different perspectives, and foster a collaborative and creative culture in your team. But how can you make sure that your brainstorming sessions are productive and enjoyable? Here are some tips and best practices to guide you.

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1 Set a clear goal and agenda

Before you start brainstorming, you need to define the problem or challenge that you want to solve or address. What is the purpose and scope of your brainstorming session? What are the desired outcomes and criteria for success? How much time do you have and how will you structure the session? Having a clear goal and agenda will help you focus your efforts, communicate your expectations, and measure your results.

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Michael Ryan

Manager/Leadership - Certified Professional Coach
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A clear goal and agenda allow for communicating expectations to the team, outlining the purpose and scope of the session, and setting expectations for the type of ideas and solutions needed. A clear agenda helps to structure the session, allocating time for each stage and achieving desired outcomes. By setting criteria for success, such as the number and quality of ideas generated, a clear goal and agenda help to measure the results of the brainstorming session, identifying areas for improvement. Setting a clear goal and agenda for a brainstorming session is essential to communicate expectations, structure the session, and measure results.

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2 Choose a suitable method and format

There are various methods to brainstorm, depending on your goal, team size, and preferences. Brainwriting is a great way to reduce social pressure and generate more diverse input. Mind mapping is a visual technique that uses a central idea or concept as a starting point and branches out into related subtopics and details. SCAMPER is an acronym that stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. This checklist of questions can help you modify or improve an existing idea or product. Reverse brainstorming involves asking the opposite question of what you want to achieve. Lastly, you can choose between synchronous or asynchronous brainstorming depending on whether you want to do it in real time or over a longer period. Synchronous brainstorming can create more energy and interaction, while asynchronous brainstorming allows more time and flexibility for reflection and feedback.

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Sanica Sharma, PhD

L&D Consultant | Workforce Solutions
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I often use Mentimeter for such sessions. The templates are quite useful to promote idea sharing and then ranking as well. It's easy to create new interactive formats on-the-go!

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3 Encourage participation and diversity

Brainstorming can be a great way to tap into the collective intelligence and creativity of your team, but it requires an environment that supports and values everyone’s contribution. To create this environment, invite people from different backgrounds, roles, and perspectives to join the session. Establish some ground rules and norms such as respecting each other’s opinions, listening actively, and avoiding criticism or judgment. You may also want to use a facilitator or a moderator to guide the process and ensure that everyone has a chance to participate. Additionally, warm-up exercises or icebreakers can help break the ice and stimulate creativity. Games, puzzles, questions, or challenges related or unrelated to your topic are great for having fun, loosening up, and activating your right brain.

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Herb Thompson

Storyteller - Author - Green Beret - Cornell MBA - Speaker
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I’ve seen it happen many times where an environment that’s not encouraging of people sharing new ideas say, “let’s start brainstorming.” There needs to be the psychological safety for people to contribute and suggest ideas. It’s not a one day event, it’s an all the time culture.

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Valerie Jaeger

Brand Ambassador for Reputyz - Reputation is the new currency
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So after all those good kick-starts, here's my tip borrowed from someone else: Simply repeat back the last couple words they just said and this will spark and invite them to continue on. "What if we had flying dogs on set?" "On set?" Or "on set... hmm..." "YES! Like in the background to represent (I don't know lol)" Sometimes creative ideas need an invitation to explain itself.

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4 Evaluate and refine your ideas

After generating a lot of ideas, you need to sort, filter, and prioritize them. Evaluate each idea based on criteria such as feasibility, impact, novelty, and alignment with your goal, vision, and strategy. Techniques such as voting, ranking, rating, or grouping can help you narrow down your options and select the most promising ones. You can also refine and improve your ideas by asking for feedback, testing assumptions, prototyping, or iterating. Brainstorming is an effective way to enhance creativity in your team; however, it requires planning, preparation, and practice. Utilizing these tips and best practices will make brainstorming sessions more successful and enjoyable while unlocking your team's potential.

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How can you use brainstorming to spark creative ideas in your team?

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1 Set a clear goal and agenda

2 Choose a suitable method and format

3 Encourage participation and diversity

4 Evaluate and refine your ideas

Mentoring

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How can you use brainstorming to spark creative ideas in your team?

1

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1 Set a clear goal and agenda

2 Choose a suitable method and format

3 Encourage participation and diversity

4 Evaluate and refine your ideas

Mentoring

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