How can you use big data to inform creative problem solving in video production?

2 Why is big data relevant for video production?

Big data can help you understand your audience better, and tailor your content to their needs, preferences, and behaviors. For example, you can use big data to segment your audience, identify their pain points, and create personalized video experiences. You can also use big data to test and optimize your video content, and measure its impact and effectiveness. For instance, you can use big data to track and analyze your video metrics, such as views, watch time, retention, engagement, conversion, and more.

3 How can you use big data for creative problem solving?

Creative problem solving is the process of finding novel and effective solutions to challenges or opportunities. Big data can support your creative problem solving in video production by providing you with data-driven insights, feedback, and inspiration. For instance, you can use big data to identify and define your problem or opportunity, generate and explore ideas, evaluate and select ideas, and implement and improve ideas. For example, big data can help you find out what your audience wants, what their challenges are, what works and what doesn't in your industry or genre, what trends and topics are popular or emerging, test and validate your ideas, compare and contrast different options, measure and predict the outcomes and impacts of your ideas, plan and execute your video production, monitor and adjust your video performance, as well as learn and iterate from your results and feedback.

4 What are some big data tools and resources for video production?

When it comes to video production, there are many big data tools and resources available, depending on your goals, needs, and budget. Google Analytics is a web analytics tool that can help you track website and video traffic, behavior, and conversion. YouTube Analytics is a video analytics tool that can measure your YouTube channel and video performance, audience, and engagement. Tubular Labs is a video intelligence platform that can help you discover and analyze video trends, topics, and influencers across different platforms and genres. Wistia is a video hosting and marketing platform that can create and optimize video content, capture leads, and analyze performance. VidIQ is a YouTube optimization tool that can research keywords, tags, titles, descriptions, thumbnails, etc. Lastly, Lumen5 is a video creation tool that uses AI and data visualization to turn blog posts into engaging videos.

5 How can you learn more about big data and video production?

To stay up to date with the ever-expanding fields of big data and video production, there are a variety of learning resources available. You can read blogs, books, and articles, watch videos and webinars, or take online courses and certifications. Additionally, you can join online communities and forums to discuss challenges and solutions. Finally, you can experiment with tools, projects, and ideas to learn from your own experience.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?