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How can you use ATS to identify industry trends and job demand?

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If you are looking for a new job or want to advance your career, you need to know how to use ATS to your advantage. ATS stands for applicant tracking system, a software that employers use to scan and filter resumes based on keywords, skills, and qualifications. By understanding how ATS works and what keywords are in demand, you can optimize your resume, tailor your applications, and identify industry trends and job opportunities.

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Antsa Nirina

People Oriented
Bhavnesh Kumar, CSCP, PMP?, MBA

Successful Business Development / Channel Sales Leader with Proven Experience in the KSA Region across Multiple…

1 What is ATS and how does it work?

ATS is a tool that helps employers manage the hiring process by automating tasks such as posting jobs, collecting resumes, screening candidates, and scheduling interviews. ATS uses algorithms and artificial intelligence to scan resumes and match them with the job requirements. Depending on the system, ATS may assign a score, rank, or status to each resume based on how well it matches the criteria. The higher the score or rank, the more likely the resume will be seen by a human recruiter.

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Nicole Letaru The Career Catalyst

Recruitment Consultant | Job Search Strategist | Speaker | Social Impact Ambassador | Career and Advancement Coach | Empowering Mid-Career Professionals to Advance, Stand Out, and Thrive
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Leveraging an Applicant Tracking System (ATS) can be a powerful tool for identifying industry trends and job demand. By analyzing the data within the ATS, such as the frequency and types of job postings, keywords, and qualifications sought by employers, one can discern patterns indicative of industry trends. The system's reporting and analytics features can provide valuable insights into the most sought-after skills, emerging job roles, and in-demand qualifications. Additionally, monitoring the volume and nature of job postings within the ATS helps to gauge the overall job market demand, enabling job seekers and recruiters to align their strategies with the evolving needs of the industry.

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2 Why is ATS important for job seekers?

ATS is important for job seekers because it can determine whether your resume gets past the initial screening and reaches the hiring manager. According to some estimates, more than 90% of large companies and 75% of mid-sized companies use ATS to filter resumes. This means that if your resume is not ATS-friendly, you may miss out on many opportunities, even if you are qualified for the job. To increase your chances of getting noticed by ATS, you need to use the right keywords, format, and layout for your resume.

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Antsa Nirina

People Oriented
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Given the sheer number of applicants companies receive on a daily basis, it is neigh impossible for those talent acquisition specialists and partners to spend valuable time and resources screening and going through each and everyone. That is why as a job seeker you need to put all the chances on your side to ensure you will get through those initial filters and be actually seen by people and not AI and algorithms. Understanding formats and keywords is the name of the game and how you will ensure your resume will hit its target audience.

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3 How can you use ATS to identify keywords?

When creating your resume, keywords are an essential element to consider. These words and phrases describe your skills, experience, and qualifications that are relevant to the job and help ATS match your resume with the job description. To identify the keywords that ATS is looking for, you can carefully read the job description and highlight the frequently used terms. Additionally, you can use online tools such as Jobscan, SkillSyncer, or Resume Worded to analyze your resume and compare it with the job description. Furthermore, searching for similar jobs on job boards or company websites and researching the industry and the company can help you find out what skills and terms are in demand or preferred.

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4 How can you use ATS to optimize your resume?

Once you have identified the keywords that ATS is looking for, you need to optimize your resume by using them strategically and effectively. To do this, incorporate keywords throughout your resume, particularly in the summary, skills, and work history sections. However, be careful not to overuse or stuff keywords as this may look unnatural or spammy to ATS or human recruiters. Additionally, use keywords in context and provide examples or achievements that demonstrate your skills and value. Make sure the keywords you use are relevant and specific to the job and industry. For instance, if you are applying for a marketing job, use keywords such as "SEO", "content creation", or "social media" rather than generic terms such as "communication" or "creativity". Also, ensure that the keywords match the exact wording and spelling of the job description. For example, if the job description asks for "Microsoft Excel", do not write "MS Excel" or "Excel" on your resume as ATS may not recognize them as the same thing.

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5 How can you use ATS to identify industry trends and job demand?

Analyzing the keywords used in different jobs and sectors with ATS can help you identify industry trends and job demand. This can help you decide which skills to learn, improve, or highlight on your resume and cover letter. You can also stay updated on the latest developments, innovations, or challenges in your profession and show your awareness and adaptability to employers. Additionally, exploring keywords used in related or compatible industries or fields can help you expand your career options, diversify your skills, or transition to a new career. Ultimately, using ATS to identify industry trends and job demand can give you a competitive edge in the job market and help you plan your career development; however, it is not the only factor that influences hiring decisions. You still need to impress human recruiters and hiring managers with your personality, attitude, and fit for the role and the company.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Bhavnesh Kumar, CSCP, PMP?, MBA

Successful Business Development / Channel Sales Leader with Proven Experience in the KSA Region across Multiple Industry Sectors
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Use ATS to track keyword frequency, job posting volume, location trends, skill requirements, company hiring patterns, and education preferences to identify industry trends and job demand.

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How can you use ATS to identify industry trends and job demand?

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1 What is ATS and how does it work?

2 Why is ATS important for job seekers?

3 How can you use ATS to identify keywords?

4 How can you use ATS to optimize your resume?

5 How can you use ATS to identify industry trends and job demand?

6 Here’s what else to consider

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How can you use ATS to identify industry trends and job demand?

1

2

3

4

5

6

1 What is ATS and how does it work?

2 Why is ATS important for job seekers?

3 How can you use ATS to identify keywords?

4 How can you use ATS to optimize your resume?

5 How can you use ATS to identify industry trends and job demand?

6 Here’s what else to consider

Career Management

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