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How can you use AR UI storytelling to create wonder for users?

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Augmented reality (AR) is a technology that overlays digital content onto the real world, creating immersive and interactive experiences for users. But how can you use AR to tell stories that capture the attention and imagination of your audience? In this article, we will explore some tips and techniques for creating wonder with AR UI storytelling.

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Arlette Arboisiere

AR Creator | Copywriter | Entrepreneur
Basel Alaya

Creative Tech Director | UX/UI Wizard | Front-end Dev | AR & Lens Guru | Crafting Next-Level Digital Magic ?
Martin Plutz

CMMS & Service Apps for Enterprise Assets | Founder | Innovator | RWTH Startup Mentor

1 What is AR UI storytelling?

AR UI storytelling is the art and science of designing user interfaces (UI) for AR applications that convey a narrative, a message, or a mood. AR UI storytelling can enhance the user experience by adding context, meaning, and emotion to the AR content. AR UI storytelling can also create a sense of wonder, which is a feeling of awe, curiosity, and delight that motivates users to explore and engage with the AR environment.

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Basel Alaya

Creative Tech Director | UX/UI Wizard | Front-end Dev | AR & Lens Guru | Crafting Next-Level Digital Magic ?
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AR UI storytelling is all about weaving emotions into digital experiences. It's crafting a journey within the AR space that feels personal, alive, and full of wonder. Through this, we're not just designing interfaces; we're creating emotional landscapes that resonate and engage people in a deep, meaningful way.

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Bakari Mustafa

Founder and CEO @ Mentors Outreach
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It's about using Augmented Reality to tell a captivating story through the user interface, creating an interactive and engaging experience. Think of it as blending technology and narrative to make the user feel like they're part of the digital experience

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Konstantinos Amplianitis, PhD

I help tech startup founders fundraise and optimise revenue growth (services in my bio below) | Building AIaaS Products | PhD in Computer Vision | ex Deep-Tech VC | AI & Startup Advisor
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AI UI storytelling involves crafting narratives through user interfaces to enhance user experience. To create wonder, focus on personalized, immersive, and interactive elements. Use AI to tailor the story based on user preferences, making the experience more engaging. Implement dynamic visuals, animations, and transitions to captivate users. Integrate surprise elements, like unexpected plot twists or personalized content, to evoke a sense of wonder. Strive for a seamless blend of technology and storytelling, ensuring the user feels immersed and enchanted by the AI-driven narrative unfolding through the interface.

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Ahzam Rasool

Unity XR Developer | C# | AR | VR | Machine Learning
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Some ways to get started with AR UI storytelling: 1) One thing I've found helpful is to prioritize simplicity and clarity in your AR UI design. Ensure that the narrative or message is communicated effectively without overwhelming users with too much information or complexity. 2) Actually, I disagree with the idea that AR UI storytelling should prioritize aesthetics over functionality. While aesthetics are important, the primary goal should be to create an intuitive and user-friendly interface that effectively communicates the story. 3) An example I have seen is an AR app that used subtle animations and contextual cues in the user interface to guide users through a historical tour.

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Balram Pandey

Technical Lead - Kotlin | React Native | Flutter | React Js | Next Js
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Imagine going on an AR adventure in your own home, exploring a secret world of mythical creatures. As you move through different rooms, you find clues seamlessly blending into your surroundings through AR. Picture clues on tables or interacting with furniture, leading you on a quest to uncover mysteries. In education, think of turning a history lesson into a fun journey through time. You see historical events happening around you, with characters and artifacts appearing in your space. It's like bringing history to life right in your own surroundings!

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2 How to use spatial and temporal cues

One way to create wonder with AR UI storytelling is to use spatial and temporal cues that leverage the user's location, orientation, and movement. Spatial cues are visual or auditory elements that indicate where the user should look, move, or interact with the AR content. For example, you can use arrows, icons, or sounds to guide the user's attention or navigation. Temporal cues are visual or auditory elements that indicate when the user should perform an action or expect a change in the AR content. For example, you can use countdowns, timers, or sounds to create anticipation or urgency. By using spatial and temporal cues, you can create a sense of direction, progression, and feedback for the user.

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Martin Plutz

CMMS & Service Apps for Enterprise Assets | Founder | Innovator | RWTH Startup Mentor
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We've made good experiences with spatial cues in our mixed reality based visual assistance application. Here, a remote expert can add spatial annotations to an on-site technician. We are using animated arrows to indicate the position of annotations or objects that have moved outside the user's field of view.

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3 How to use contextual and emotional cues

Another way to create wonder with AR UI storytelling is to use contextual and emotional cues that adapt to the user's situation, preferences, and mood. Contextual cues are visual or auditory elements that reflect the user's environment, history, or goals. For example, you can use weather, time, or location data to customize the AR content or UI. Emotional cues are visual or auditory elements that evoke the user's feelings, attitudes, or values. For example, you can use colors, shapes, or sounds to create a mood or a tone for the AR content or UI. By using contextual and emotional cues, you can create a sense of relevance, personalization, and connection for the user.

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4 How to use interactive and immersive cues

A third way to create wonder with AR UI storytelling is to use interactive and immersive cues that encourage the user to participate and explore the AR content. Interactive cues are visual or auditory elements that invite the user to touch, gesture, or speak to the AR content. For example, you can use buttons, sliders, or voice commands to enable the user to control or manipulate the AR content. Immersive cues are visual or auditory elements that make the user feel part of the AR content. For example, you can use 3D models, animations, or sounds to create a realistic or fantastical AR environment. By using interactive and immersive cues, you can create a sense of agency, curiosity, and fun for the user.

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Arlette Arboisiere

AR Creator | Copywriter | Entrepreneur
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With AR it is possible to add different types of resources or assets to the scenes. One of the most used in this type of experience are 3D models. With this file format you can add elements that include animations, which can be activated at different times within interactive elements like buttons, and therefore, use these animations to tell stories.

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5 How to use narrative and aesthetic cues

A final way to create wonder with AR UI storytelling is to use narrative and aesthetic cues that convey a story or a message to the user. Narrative cues are visual or auditory elements that establish the characters, plot, or theme of the AR content. For example, you can use text, images, or sounds to introduce the user to the AR story or message. Aesthetic cues are visual or auditory elements that enhance the style, quality, or beauty of the AR content. For example, you can use fonts, colors, or sounds to create a consistent and appealing AR design. By using narrative and aesthetic cues, you can create a sense of meaning, coherence, and satisfaction for the user.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use AR UI storytelling to create wonder for users?

1

2

3

4

5

6

1 What is AR UI storytelling?

2 How to use spatial and temporal cues

3 How to use contextual and emotional cues

4 How to use interactive and immersive cues

5 How to use narrative and aesthetic cues

6 Here’s what else to consider

Augmented Reality

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How can you use AR UI storytelling to create wonder for users?

1

2

3

4

5

6

1 What is AR UI storytelling?

2 How to use spatial and temporal cues

3 How to use contextual and emotional cues

4 How to use interactive and immersive cues

5 How to use narrative and aesthetic cues

6 Here’s what else to consider

Augmented Reality

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