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How can you use animation to create effective explainer videos for healthcare products?

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Explainer videos are short, engaging, and informative videos that help you communicate complex or abstract ideas to your target audience. They are especially useful for healthcare products, as they can simplify medical concepts, demonstrate how your product works, and showcase its benefits and features. However, creating an effective explainer video for healthcare products is not a simple task. You need to balance accuracy, clarity, and appeal, while avoiding jargon, confusion, and boredom. One of the best ways to achieve this balance is to use animation. Animation can help you create captivating visuals, enhance your storytelling, and convey your message in a memorable way. In this article, we will show you how you can use animation to create effective explainer videos for healthcare products.

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1 Choose the right style

The first step to create an effective animated explainer video is to choose the right style for your product and audience. There are many types of animation styles, such as 2D, 3D, motion graphics, whiteboard, stop motion, and more. Each style has its own advantages and disadvantages, depending on the purpose, tone, and budget of your video. For example, 2D animation is versatile, cost-effective, and easy to edit, but it may not be very realistic or detailed. 3D animation is immersive, realistic, and impressive, but it is also expensive, time-consuming, and complex. Motion graphics are dynamic, modern, and eye-catching, but they may not be very emotional or personal. Whiteboard animation is simple, clear, and educational, but it may not be very engaging or creative. Stop motion animation is unique, artistic, and fun, but it is also labor-intensive, fragile, and limited. You need to consider these factors and choose the style that best suits your product's features, benefits, and personality.

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Ashleigh Golden, PsyD, RPsych, HSP, ACT

Executive GenAI Mental Wellness Product Leader | Stanford Prof | Licensed Clinical Psychologist | AI Ethics | Higher Ed | Translational & Behavioral Science | Anxiety & OCD Expert | RxP | KAP | Health Equity | Xoogler
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To make animation timeless, focus on simplicity, universal themes, and high-quality production that transcends trends. Considers styles that have enduring appeal, like classic 2D or clean motion graphics, avoiding overly trendy techniques that might become dated quickly. Focus on storytelling that connects universally, ensuring that content remains relevant. Incorporate flexible elements that permit easy updates to specific segments without having to redo the entire video. Prioritize adaptability and timeless design principles, testing with diverse audiences to enhance the probability of broad, lasting engagement. This approach can minimize the need for costly revisions, keeping content effective and engaging over time.

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Vikram Verma

Category Manager| Business Strategy & Analytics | Market Expansion | Product Strategy | Revenue Optimization | Vendor Development |
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Elevate Healthcare Products with Animated Explainer Videos! ???? Hey health innovators! ?? Ready to showcase your healthcare products in a compelling way? Let's dive into the power of animation for creating effective explainer videos! ???? 1. Visualize Complex Concepts: #SimplifiedSolutions ???? 2. Engage with Characters: #HumanizeHealthcare ???? 3. Step-by-Step Demonstrations: #EasyAs123 ???? 4. Before-and-After Scenarios: #TransformationTuesday ???? 5. Data Visualization: #EvidenceInMotion ???? 6. Narrative Storytelling: #StoryHeals ???? 7. Highlight Unique Features: #InnovationShowcase ??? 8. Accessible Language: #ClearCommunication ????? ??? ???? #HealthTech #AnimationMagic #InnovateWithAnimation

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Daniel Collado Tizón

Especialista en Comunicación Corporativa | Filmmaker | Producción Audiovisual | Digital Storyteller
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Uno de los puntos esenciales a tener en cuenta es la audiencia. El buyer persona. ?Quién va a ser el objetivo de nuestros vídeos explicativos? No es lo mismo dar explicaciones para cualquier persona que para alguien del sector farmacéutico o para un doctor. Entender el nivel de profundidad de la información a difundir nos ayudará a comprender mejor qué estilo debemos emplear. El 3D nos permitirá dar más detalle visual, mostrar texturas y colores más veraces, mientras que un 2D es ideal para procesos sencillos donde debe quedar muy claro el procedimiento con elementos visuales claros y concisos. Por otro lado, una producción 2D es en muchas ocasiones más sencilla y menos costosa, no sólo de producir, sino de actualizar en caso necesario.

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2 Write a clear script

The second step to create an effective animated explainer video is to write a clear script that covers the main points of your product and message. A good script should be concise, coherent, and compelling. It should answer the following questions: What is your product? What problem does it solve? How does it work? What are its benefits? How can people get it? A good script should also follow a simple structure, such as the problem-solution-benefit-call to action formula. This structure helps you create a logical flow, capture your audience's attention, and persuade them to take action. A good script should also use simple and direct language, avoid technical terms or jargon, and address your audience's needs and emotions.

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Daniel Collado Tizón

Especialista en Comunicación Corporativa | Filmmaker | Producción Audiovisual | Digital Storyteller
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Un guion técnico eficaz ayuda mucho a la comprensión del producto final, sobretodo cuando intervienen partes diferenciadas y cliente final y equipo de producción no interactúan. Es la hoja de ruta para que ambas partes se entiendan. Un guíon con varias columnas que especifique en una de ellas lo que debe verse en pantalla y en otra lo que debe escucharse, si hubiera voz en off, por ejemplo es ideal. Podemos a?adir una tercera columna para especificar efectos de sonido, transiciones o simplemente para apoyar con comentarios clave. Incluso una columna específica sólo para el texto sobreimpreso en pantalla. Con esto claro, lo siguiente es el storyboard, que serviría, sobretodo para ver el estilo visual a aplicar y cómo fluyen las secuencias.

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3 Create a storyboard

The third step to create an effective animated explainer video is to create a storyboard that illustrates how your script will be translated into visuals. A storyboard is a series of sketches or images that show the key scenes, transitions, and actions of your video. It helps you plan the layout, composition, and timing of your animation, as well as the voice-over, sound effects, and music. A storyboard also helps you communicate your vision to your animator, designer, or producer, and get feedback and approval from your stakeholders. A good storyboard should be detailed, consistent, and aligned with your script and style.

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4 Animate your video

The fourth step to create an effective animated explainer video is to animate your video using the appropriate software, tools, and techniques. Animation is the process of bringing your storyboard to life, by adding movement, color, and sound to your images. Animation can be done manually, by drawing or manipulating each frame, or automatically, by using software that generates the frames based on your input. Animation can also be done in different ways, such as frame-by-frame, tweening, morphing, rigging, and more. Each way has its own pros and cons, depending on the level of control, flexibility, and realism you want to achieve. You need to choose the animation method that best matches your style, budget, and deadline.

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5 Edit and polish your video

The final step to create an effective animated explainer video is to edit and polish your video, by making sure that everything is in order, smooth, and professional. Editing is the process of reviewing, trimming, and arranging your video clips, voice-over, sound effects, and music, to create a coherent and cohesive final product. Editing helps you eliminate errors, inconsistencies, and redundancies, as well as enhance the quality, pace, and impact of your video. Polishing is the process of adding finishing touches, such as transitions, effects, titles, logos, and credits, to make your video more attractive, branded, and complete. Polishing helps you create a strong identity, impression, and connection with your audience.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Daniel Collado Tizón

Especialista en Comunicación Corporativa | Filmmaker | Producción Audiovisual | Digital Storyteller
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Es fundamental seguir el proceso de producción al pie de la letra de cara a una correcta comunicación con el cliente final. Si no somos expertos en el campo sanitario necesitamos que un experto revise cada uno de los conceptos de nuestro guión, tanto a nivel textual como visual. Todo ha de estar claro antes de dar el paso a la animación. Incluso, llegados a ese estadio, debemos de entender cómo funcionan los elementos en pantalla cuando están en movimiento. ?Cómo funciona una aguja hipodérmica? ?Cómo actúa una proteína determinada? ?Cómo se comportan ciertos tejidos ante un medicamento? Las referencias visuales y las explicaciones por parte de los especialistas han de quedar claras para los dise?adores y animadores.

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How can you use animation to create effective explainer videos for healthcare products?

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3

4

5

6

1 Choose the right style

2 Write a clear script

3 Create a storyboard

4 Animate your video

5 Edit and polish your video

6 Here’s what else to consider

Content Development

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How can you use animation to create effective explainer videos for healthcare products?

1

2

3

4

5

6

1 Choose the right style

2 Write a clear script

3 Create a storyboard

4 Animate your video

5 Edit and polish your video

6 Here’s what else to consider

Content Development

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感谢您的反馈

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