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How can you use Ahrefs to improve your content marketing research?

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Content marketing is a powerful way to attract and engage your audience, but it requires a lot of research to create and optimize your content. Ahrefs is a popular tool that can help you with various aspects of content marketing research, from finding keywords and topics to analyzing competitors and trends. In this article, you will learn how to use Ahrefs to improve your content marketing research and create better content for your audience.

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1 Find relevant keywords and topics

One of the main features of Ahrefs is its keyword explorer, which allows you to find relevant keywords and topics for your content. You can enter a seed keyword and get hundreds of related keywords, along with their search volume, difficulty, clicks, and trends. You can also filter the keywords by various criteria, such as search intent, word count, SERP features, and more. This way, you can find the best keywords and topics for your content goals and audience needs.

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Arletta Gromek

Time to accelerate your brand awareness? I'm the brand and content strategist you're looking for.
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Here is what worked for me: Dive into Keyword Explorer on Ahrefs to find cool keywords that lots of people are searching for but not many sites cover. It's like finding hidden content treasure spots that you can target. Use the Content Gap tool to see what your competition's nailing but you're missing out on. It’s like spying on their secret recipe and then making your own version that could be even better. Check out the Top Pages feature to peek at your rivals' most popular content. It’s a bit like understanding the secret sauce behind their success, so you can whip up your own crowd-pleasers.

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PROJJWAL MONDAL

YT GROWTH STRATEGIST: I help coaches| Fitness trainers| Creators & founders achieve their goals through YouTube. Specifically-- I help small YT channels overcome growth challenges and unlock their full potential.
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Using Ahrefs for content marketing research as a YouTube marketer can be invaluable. You can leverage Ahrefs to identify high-volume keywords related to your niche, analyze competitors' top-performing videos, and uncover content gaps to create targeted and engaging video content. Additionally, Ahrefs' backlink analysis feature can help you understand the linking strategies of successful videos, allowing you to replicate and improve upon their success.

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Ricardo Botín - Copywriter SEO ??

REDACTOR DE CONTENIDOS | Ayudo a agencias y grandes empresas a conseguir más tráfico y conversiones con una ESTRATEGIA DE CONTENIDOS de alto impacto
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Durante a?os Ahrefs ha sido una de mis herramientas favoritas, ya que permitía saber cuáles eran las keywords con más potencial y la dificultad de la misma. El dato de TP (tráfico) para mí es más relevante que la cifra de volumen, que no siempre te da una proyección del tráfico que vas a conseguir si consigues rankear en las primeras posiciones para esa palabra clave.

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2 Analyze your competitors' content

Another way to use Ahrefs for content marketing research is to analyze your competitors' content and see what works for them. You can use the site explorer to enter a competitor's domain and get a comprehensive overview of their SEO performance, such as their organic traffic, backlinks, top pages, and keywords. You can also use the content explorer to find the most popular content in your niche, based on metrics such as social shares, organic traffic, and referring domains. By analyzing your competitors' content, you can discover gaps and opportunities for your own content strategy.

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Odai Quraan

Content Top Voice ??| Results-Driven Content Team Lead | Digital & Social Media Specialist | Email Marketing | SEO Optimization Enthusiast
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One unique way to utilize Ahrefs for content marketing research is to leverage its "Content Gap" feature. By identifying gaps in your competitors' content coverage, you can create new, targeted content that fills those voids, effectively capturing untapped audience interest and boosting your site's visibility and authority.

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3 Track your content performance

Ahrefs can also help you track your content performance and measure your results. You can use the rank tracker to monitor your rankings for your target keywords and see how your content performs over time. You can also use the site audit to check your site's health and identify any technical issues that might affect your content quality and SEO. Additionally, you can use the webmaster tools to connect your Google Analytics and Google Search Console accounts and get more insights into your content performance, such as impressions, clicks, bounce rate, and conversions.

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4 Explore content trends and ideas

Ahrefs can also help you explore content trends and ideas and stay ahead of the curve. You can use the keyword generator to find new keyword ideas based on your niche and location. You can also use the content gap to find keywords that your competitors rank for but you don't. Moreover, you can use the questions feature to find popular questions that people ask related to your topic and use them as inspiration for your content. By exploring content trends and ideas, you can create fresh and relevant content for your audience.

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Angelina Losik

Content Marketing Team Lead
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The Ahrefs Content Reviewer helps identify popular articles in a niche by identifying interesting topics that attract backlinks and social media posts. Analyzing these most effective articles reveals content gaps and unused niches. What's more, monitoring engagement rates and trends helps align strategies with emerging interests, increasing content attractiveness, while information about influential publishers increases content reach and credibility. Comparing with the best leads to improved content quality, readability, and engagement, creating a more coherent and effective content strategy.

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5 Optimize your content for SEO

Ahrefs can also help you optimize your content for SEO and increase your chances of ranking higher. You can use the SEO toolbar to get instant SEO metrics for any page or SERP, such as the title, meta description, URL, word count, and more. You can also use the SEO writing assistant to get real-time suggestions for improving your content's readability, keyword usage, tone of voice, and more. By optimizing your content for SEO, you can make it more user-friendly and search engine-friendly.

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6 Learn from the best content marketing practices

Ahrefs can also help you learn from the best content marketing practices and improve your skills. You can use the blog to access valuable articles, guides, case studies, and videos on various topics related to content marketing and SEO. You can also use the academy to enroll in free courses and learn how to use Ahrefs and other tools for your content marketing research. By learning from the best content marketing practices, you can enhance your knowledge and grow your career.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use Ahrefs to improve your content marketing research?

1

2

3

4

5

6

7

1 Find relevant keywords and topics

2 Analyze your competitors' content

3 Track your content performance

4 Explore content trends and ideas

5 Optimize your content for SEO

6 Learn from the best content marketing practices

7 Here’s what else to consider

Content Strategy

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How can you use Ahrefs to improve your content marketing research?

1

2

3

4

5

6

7

1 Find relevant keywords and topics

2 Analyze your competitors' content

3 Track your content performance

4 Explore content trends and ideas

5 Optimize your content for SEO

6 Learn from the best content marketing practices

7 Here’s what else to consider

Content Strategy

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感谢您的反馈

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