How can you use AHP to evaluate the effectiveness of marketing strategies?
How can you use AHP to evaluate the effectiveness of marketing strategies? If you are a marketer or a business owner, you probably face the challenge of choosing the best marketing strategy among several alternatives. How do you compare and rank different strategies based on multiple criteria, such as cost, reach, conversion, and customer satisfaction? One possible solution is to use AHP, or Analytic Hierarchy Process, a popular multi-criteria decision making method in operations research.
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Olivia Oriol “SMART Marketing”CMO | MARKETING | SALES | BUSINESS UNIT | DIRECTOR | PHARMA | MEDICAL DEVICES | HEALTHCARE | SMART Marketer |…
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Ahmet KandakogluSenior Manager, Data Science and Advanced Analytics @ IATA | Researcher | Lecturer | Top Operations Research Voice on…
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Ken FordyceAnalytics without Borders (AWB) & end to end supply demand supply networks