Executing your product launch with Agile and Scrum requires breaking down your launch roadmap into manageable sprints and tasks. To begin, ensure that all teams involved in the launch, such as product, engineering, marketing, sales, and support, are on the same page regarding the launch vision, goals, and strategy. Additionally, create a launch backlog with user stories that describe the features, functionalities, and activities needed for the launch. Prioritize these user stories based on their impact and urgency. Then plan the sprints by selecting user stories and defining sprint goals, duration, and deliverables. Assign tasks to team members and agree on acceptance criteria and definition of done. During the sprints execute tasks, monitor progress, resolve issues, communicate daily with team members and stakeholders, and update the backlog as needed. At the end of each sprint deliver a potentially shippable product increment. Finally review the product increment by collecting feedback from customers and stakeholders and measuring results. Celebrate achievements, identify gaps, generate ideas for improvement, and implement them in the next sprint.