How can you use active voice to convey authority in your writing?

Entonces, si deseas comunicar o presentar algún proyecto o servicio y crear un contenido atractivo, debes enfocar un mensaje claro utilizando un lenguaje cercano y dinámico, como si estuvieras conversando de tú a tú con tu audiencia. Podrías hacer uso de preguntas para dinamizar tu escritura y despertar interés en lo que quieres decir, alcanzando así una conexión con tu público objetivo y despertar su curiosidad por saber más sobre lo que quieres aportar u ofrecer.

Active voice makes the writing more direct and clear, thereby contributing to better engagement with the audience. It is both concise and dynamic.

Use active voice to make direct, confident statements. For example, instead of saying "The meeting will be led by me," say "I will lead the meeting." This shift in structure places the action with the subject (you), making the statement more direct and authoritative, thereby removing any ambiguity from the statement.

Active voice serves as a powerful tool to convey authority in writing. By placing the subject as the primary actor in a sentence, you achieve clarity and directness. This not only makes your writing more straightforward but also imbues it with a sense of authority. The immediacy of active voice engages readers, enabling them to quickly grasp the essence of your message. In business communications, where precision is crucial, active voice enhances the impact of your words, establishing your authority and command of the subject matter.

En mi experiencia como asistente ejecutiva, la mayoría de equipos de trabajo hacían uso de la voz activa en la redacción de convocatorias e informes para que el mensaje llegara de manera más puntual y sin confusiones. Esto despertaba en ellos una mayor integración y dinamismo en las tareas a realizar, en especial cuando se trataba de delegar funciones, establecer objetivos o llegar a conclusiones, por lo que la comunicación escrita en voz activa era una práctica frecuente y exitosa a la hora de alcanzar las metas trazadas.

Active voice can lend confidence and decisiveness when used judiciously. For instance, lead with active voice in an executive summary or opening paragraph to hook the reader. Use active to state goals, outline plans, or issue directives as it conveys confidence in the path forward. At times, overusing active voice can seem aggressive or arrogant, so temper it by switching to passive voice when acknowledging challenges or shortcomings. Passive can soften the tone. Additionally, vary sentence structure to avoid a staccato cadence. In communications meant to inspire teams or persuade stakeholders, limited, strategic use of active voice underscores leadership capability without alienating the audience.

Ensure the subject of your sentence is performing the action. This clarity makes your sentences more impactful. For example, "The team achieved the target" is more authoritative and shows a clear subject-verb relationship than, "The target was achieved by the team."

Consider sentences where the subject takes a leading role in performing the action. For instance, "The marketing team launched the campaign." In this example, the subject (marketing team) is clearly identified as the doer of the action (launched), reinforcing a sense of authority. Contrast this with passive voice, where the emphasis might be on the campaign itself, potentially diluting the assertiveness of the statement.

Rather, it is important to know when not to use it. Active voice may be avoided when you are trying to emphasise negligence of a task or wrong doing of a person. Even when people are not to blame,they may have a contribution to the problem and sometimes unknowingly.In such cases it is always more polite and accurate to use the passive voice.

Writing in active voice conveys authority and directness. Active voice makes writing simpler and more powerful by having the topic do the work. When giving orders, statements or thoughts, use active voice to show authority. Active voice improves intelligibility and lends responsibility to the message. Professional communication benefits from its ability to assertively express ideas and take control. However, passive voice may be suitable when emphasising the action rather than the doer or when the doer is unknown or unimportant. Writing with the perfect blend of active and passive voice is authoritative, engaging and emphasises crucial themes.

Im Language Style Guide, den ich für meinen Arbeitgeber entwickelt habe, war die Active Voice einer der drei wichtigsten Punkte. Texte im Aktiv sind besser verst?ndlich, da klar ist, WER gemeint ist. Au?erdem ist die Sprache im Aktiv schlanker und leichter verst?ndlich. Schreiben Sie Instruktionen immer im Aktiv. Das war ein Satz im Aktiv, der im Passiv so w?re: Instruktionen sollten immer im Passiv geschrieben werden. Viel mehr W?rter, viel zu umst?ndlich. Es ist genauso wichtig zu wissen wer etwas tut, wie zu wissen, wie man etwas tut. Muss ich das machen oder macht das jemand anderes? Passiert das automatisch? Manchmal ist Passiv die bessere Wahl. Zum Beispiel dann, wenn Sie selbst nicht wissen oder sagen wollen, wer etwas tun soll.

Opt for active voice when you want to assert authority and ensure the reader can easily identify the responsible party for an action. In business writing, this is particularly valuable when giving instructions, presenting findings, or expressing opinions. Active voice adds a level of transparency and confidence, crucial in professional contexts where clarity and decisiveness are paramount.

If you have a habit of using passive voice, make sure to take a moment to review the drafted message before sending it. You can also start using plug-ins or tools like Grammarly to help building a habit of using active voice.

Identify the subject, verb, and object in a sentence. Passive voice often obscures the doer of the action by placing the focus on the receiver. To switch to active voice, restructure the sentence to bring the doer (subject) to the forefront. For example, change "The decision was made by the committee" to "The committee made the decision." This shift enhances the assertiveness and clarity of the statement.

If you’re unsure whether you’ve used passive voice, a simple word search for “was” or “were” is a good way to start. Look at the sentences that come up and check for the subject and verb placement as outlined above.

Actively review your writing for instances of passive voice. Challenge yourself to rephrase sentences in the active voice, ensuring a direct and authoritative tone. Engage in writing exercises where you intentionally construct sentences using active voice to reinforce this skill. Seeking feedback from peers or mentors can provide valuable insights into refining your use of active voice, making it a consistent and impactful element of your writing style.

Practising active voice involves constructing the sentences and this can be done to emphasise more on the action verbs taken by the subject directly. It includes focus on the subject along with strong verbs and this is how it increases the engagement more during the communication. The context is also very important during the entire process of practice, and for this, we have to be open up with the thought process by maintaining the sentences concise, yet concrete.

La comunicación escrita es un medio para conectar con tu público y audiencia a la hora de crear contenido. LinkedIn es una vitrina en la que en la actualidad muchos profesionales y emprendedores ofrecen sus servicios o aportan información de valor a través de la escritura y la voz activa toma un protagonismo ideal. El gancho para crear interés desde el título, las frases cortas y directas que van al grano y un final que invita a la acción son los ingredientes atractivos para invitarnos a muchos a detenernos en sus publicaciones, creando una activa y frecuente interacción, así como una conexión mucho más sencilla, sin mencionar que los mensajes calan y llegan a una audiencia más entusiasta por entrar en esta dinámica de interacción.

The active voice: it can help you to think more clearly. By expressing your thoughts with directness and charity, taking ownership of your ideas, the active voice is great for helping you to communicate and think (or, alliteratively, cogitate!) with valuable incisiveness.