How can you use the 6-3-5 method to generate more copywriting ideas?

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As a copywriter, you know how important it is to have a steady flow of fresh and original ideas for your projects. But sometimes, you may feel stuck, uninspired, or overwhelmed by the challenge of coming up with something new and catchy. That's where the 6-3-5 method can help you. The 6-3-5 method is a simple and effective technique for generating more copywriting ideas in a short time. It's based on the principle of brainwriting, which is a form of brainstorming that involves writing down ideas instead of speaking them out loud. Here's how you can use the 6-3-5 method to boost your creativity and productivity as a copywriter.

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Samrudhi Dash

Marketing Lead @Drool | Employer Branding Expert-ish | Author
Samson Onovae

Speaks about Software Outsourcing | Fuelling Business Growth with Innovative People Strategies | Speaks on Business…

1 What is the 6-3-5 method?

The 6-3-5 method is a structured way of generating 108 ideas in 30 minutes. The name comes from the fact that it involves 6 participants, 3 ideas per round, and 5 rounds in total. The process is simple: each participant gets a sheet of paper with 3 columns and 5 rows. The first row is for the topic or problem that needs to be solved. The second row is for the first round of ideas. Each participant writes down 3 ideas related to the topic in the second row, then passes the paper to the person on their right. The third row is for the second round of ideas. Each participant reads the ideas on the paper they received, and writes down 3 more ideas inspired by them. This continues until all 5 rows are filled with ideas.

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Samson Onovae

Speaks about Software Outsourcing | Fuelling Business Growth with Innovative People Strategies | Speaks on Business Growth & Strategic People SolutionsSpeak
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You can use the 6-3-5 method in copywriting by gathering a group of six people who each write down three copywriting ideas within five minutes, then circulate their ideas among the group for others to expand upon, leading to a rapid and collaborative generation of a wide variety of creative concepts.

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Samrudhi Dash

Marketing Lead @Drool | Employer Branding Expert-ish | Author
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Six Participants: A group of six people for varied insights and ideas. Idea Generation: In each of the five rounds, each participant writes down three ideas, focusing on creativity and spontaneity. Structured Rounds: The method consists of five rounds, allowing ideas to evolve and expand. Collaborative Inspiration: Ideas are passed on to the next person, sparking further creativity based on the previous participant's thoughts. Topic Focus: Starts with a clear problem or topic at the top of each sheet to maintain focus. Rapid Ideation: Designed to be fast-paced, generating a large volume of ideas in a short time.

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Jaqueline Ribeiro

creative copywriter jr | storyteller | roteirista | social media
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O método 6-3-5 é uma forma de ter mais ideias em menos tempo, e o primeiro processo de uma boa copy é justamente a associa??o de ideias. Com mais gente participando da conversa, as chances de surgir uma boa ideia aumenta.

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2 Why use the 6-3-5 method?

The 6-3-5 method has several benefits for copywriters who want to generate more ideas in less time. First, it reduces the pressure and anxiety that often come with verbal brainstorming, where you may feel judged, interrupted, or dominated by others. By writing down your ideas, you can express yourself more freely and confidently, without worrying about what others think. Second, it stimulates your creativity and divergent thinking, by exposing you to different perspectives and inputs from other participants. You can build on, combine, or modify the ideas you see on the paper, and come up with new and original solutions. Third, it increases your productivity and efficiency, by forcing you to write down 3 ideas in a limited time. You don't have time to overthink, censor, or edit your ideas, so you end up with more quantity and quality.

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Samrudhi Dash

Marketing Lead @Drool | Employer Branding Expert-ish | Author
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The 6-3-5 method is highly beneficial for creative processes: Encourages Open Expression: Reduces the stress of verbal brainstorming, allowing more honest and creative ideas. Boosts Creativity: Exposes you to diverse thoughts, enhancing divergent thinking. Efficient Idea Generation: Its fast pace encourages a high volume of ideas without overthinking. In my content writing, this method has been instrumental in breaking creative blocks and generating a wide array of ideas, fostering innovation and originality in my work.

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3 How to prepare for the 6-3-5 method?

Prior to beginning the 6-3-5 method, it is important to do some preparation to ensure it runs smoothly and effectively. To get started, you should pick a clear and specific topic or problem that you want to solve with your copywriting. Invite 5 other participants who have an interest or knowledge of the topic, and provide each person with a sheet of paper with 3 columns and 5 rows, as well as a pen or pencil. You can also use a digital tool like Google Docs or Miro to create and share the sheets online. Lastly, set a timer for 5 minutes per round that everyone can see or hear.

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4 How to run the 6-3-5 method?

Once you have everything ready, you can start the 6-3-5 method by following a few simple steps. First, write down the topic or problem in the first row of your sheet, and make sure everyone has the same one. Then, start the timer for the first round and jot down 3 ideas related to the topic in the second row of your sheet. Aim to be as creative, original, and relevant as possible. Don't worry about grammar, spelling, or formatting - just write whatever comes to your mind. When the timer goes off, stop writing and pass your sheet to the person on your right. Receive the sheet from the person on your left and begin the second round by writing down 3 more ideas in the third row of your sheet. You can use the ideas on the sheet as inspiration or come up with your own - just don't repeat or copy them. Repeat this process until all 5 rounds are completed and you have a sheet with 18 ideas on it.

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5 How to evaluate and select the best ideas?

After completing the 6-3-5 method, you will have 108 ideas from 6 participants. To evaluate and select the best ones for your copywriting project, review all of the ideas and mark those that you like, find interesting, or think are worth exploring further. Compare your sheet with the other participants and discuss the ideas. Then, select the top 3 ideas from each sheet based on relevance, originality, clarity, appeal, and feasibility. Write down the 18 selected ideas on a separate sheet and rank them from best to worst. Finally, pick the top 3 ideas from the final list and use them as the basis for your copywriting project. You can also combine, refine, or tweak them as needed.

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Emma Keane

Turning waffle into wine ?? | Polishing personal brands ? | Employee Advocacy Manager at Wiser ?? | Top Copywriting Voice
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The fairest way to do this is to keep everything anonymous. I would pass all the sheets around and ask each person to highlight what they think the top idea is from each sheet, and then see if there are any common picks at the end. Once you've set these aside, do the same again with 2nd best. This will help whittle down the weaker ideas without anyone feeling they have to highlight someone's idea because their thoughts haven't been included yet. After this has been done, open a discussion around those that have been picked to see whether there is enough diversity in the ideas. Hopefully this will help give you a range of copy options that are all high calibre!

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use the 6-3-5 method to generate more copywriting ideas?

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1 What is the 6-3-5 method?

2 Why use the 6-3-5 method?

3 How to prepare for the 6-3-5 method?

4 How to run the 6-3-5 method?

5 How to evaluate and select the best ideas?

6 Here’s what else to consider

Copywriting

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How can you use the 6-3-5 method to generate more copywriting ideas?

1

2

3

4

5

6

1 What is the 6-3-5 method?

2 Why use the 6-3-5 method?

3 How to prepare for the 6-3-5 method?

4 How to run the 6-3-5 method?

5 How to evaluate and select the best ideas?

6 Here’s what else to consider

Copywriting

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