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Last updated on 2025年2月21日

How can you turn a negative argument into a positive one?

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Have you ever faced a negative argument that seemed impossible to overcome? Whether it's a hostile audience, a biased opponent, or a sensitive topic, you might feel tempted to avoid or counter it with more negativity. However, that can backfire and damage your credibility, rapport, and message. Instead, you can use a powerful technique called framing and reframing to turn a negative argument into a positive one. In this article, you'll learn what framing and reframing are, why they matter, and how to apply them in your public speaking.

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1 What is framing and reframing?

Framing is the way you present or interpret a situation, problem, or issue. It involves choosing certain words, images, metaphors, or stories that highlight some aspects and downplay others. Reframing is the process of changing the frame or perspective of an existing argument, either by yourself or by others. Reframing can help you challenge assumptions, find new solutions, or persuade others to see things differently.

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Lt. Col. (Ret) Kathy Lowrey Gallowitz

Want to win the war on talent? Hire Veterans! Trusted Veteran-hiring Advisor | Speaker | Connector | Trainer | Coach | Author | "Military Ministry Builder"
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Framing shapes understanding; reframing transforms it. Skillful framing rallies people, poor framing divides them. Reframing well requires integrity - it can either manipulate perceptions or progress society, depending on the values of the frame-maker. Communication that uplifts shared moral clarity is true leadership.

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Ignacio Javier Mujica

Tech & Business Manager | IT Solutions | Traveltech
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I honestly believe that for framing a situation, you have to be conscious that you may not know all sides of the truth. So, threading lightly until you are 110% sure will contribute to finding the argumentative weapons to support your claims. For reframing, always put yourself in the shoes of your counterpart and try to emulate why would others think or act the way they do. Reframing also works better if you allow time between the event, issue, situation, and your readiness to assess it critically. Decisions or analyses "in hot" aren′t good advice.

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2 Why is framing and reframing important?

Framing and reframing are important because they can influence how people think, feel, and act. For example, if you frame a problem as a threat, you might trigger fear, resistance, or defensiveness. If you frame it as an opportunity, you might inspire curiosity, creativity, or cooperation. Similarly, if you reframe a negative argument as a positive one, you can shift the emotional tone, the focus, and the outcome of the conversation. Framing and reframing can help you communicate more effectively, build rapport, and achieve your goals.

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Jane Scott ?

Capacity Development Coordinator
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I'm a wheelchair user. Occasionally, someone suggests I'm wheelchair bound. I point out that, since I am not able to walk well, using a power wheelchair gives me the freedom to move around, when and where I choose. Without it, I would have no option but to remain where I was until someone else decided to help me move. People who can walk frame a wheelchair as a prison, a restriction. People who can't walk frame a wheelchair as a freedom machine

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3 How to frame your argument positively

One way to frame your argument positively is to use positive language. Positive language is language that expresses what you want, what you can do, and what you value. For example, instead of saying "Don't be late", say "Be on time". Instead of saying "This is a problem", say "This is a challenge". Instead of saying "You're wrong", say "I have a different view". Positive language can help you avoid negativity, create clarity, and show respect.

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Ignacio Javier Mujica

Tech & Business Manager | IT Solutions | Traveltech
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I′d advocate changing a negative affirmation to a logical conclusion from a question to make a point. i.e., "That will get you in trouble" for "Have you considered the downside of that call?" Another resource for framing positively is using "If I was you, I ..." and expressing what should be done.

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4 How to reframe a negative argument

One way to turn a negative argument into a positive one is to reframe it. You can do this by acknowledging the valid points of the other side and then offering a different perspective that highlights the benefits of your position. Additionally, you can use questions to challenge the assumptions, logic, or evidence of the other side and then provide alternative explanations or solutions. Metaphors, analogies, or stories can also be used to illustrate your point and make it more relatable, memorable, or persuasive. Last but not least, humor, irony, or exaggeration can be used to lighten the mood, expose the flaws, or emphasize the absurdity of the other side's argument.

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5 How to practice framing and reframing

Regularly practicing framing and reframing is the best way to master them. To do this, pay close attention to how arguments are framed in different contexts and experiment with different frames and reframes for the same argument. Ask for feedback from others on your framing and reframing skills and learn from experts, leaders, or influencers in your field or interest. Doing this will help you understand how frames and reframes affect people's reactions and responses.

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Ignacio Javier Mujica

Tech & Business Manager | IT Solutions | Traveltech
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Ask for feedback from others on your framing and reframing skills and learn from experts, leaders, or influencers in your field or interest. Doing this will help you understand how frames and reframes affect people's reactions and responses.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Laurent BALLY

Je transforme les ambitions en succès. Fondateur de Voice2Success - Entrepreneurs, boostez votre confiance et faites prospérer votre business.
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N'oubliez pas qu'une objection est une marque d'intérêt. En effet, si je ne m'intéresse pas à votre propos, je ne souhaite pas faire durer l'échange. A contrario, si je pose des questions, parfois négativement, c'est que j'ai besoin de lever des doutes ou de répondre à des enjeux précis pour aller plus loin dans l'échange. Ne montez pas dans les tours et prenez le temps de comprendre l'objection. Reformulez et recadrez si nécessaire, mais surtout ne la laissez pas de c?té ! Une fois bien comprise et reformulée, vous pourrez prendre le temps d'y répondre !

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How can you turn a negative argument into a positive one?

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3

4

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6

1 What is framing and reframing?

2 Why is framing and reframing important?

3 How to frame your argument positively

4 How to reframe a negative argument

5 How to practice framing and reframing

6 Here’s what else to consider

Public Speaking

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How can you turn a negative argument into a positive one?

1

2

3

4

5

6

1 What is framing and reframing?

2 Why is framing and reframing important?

3 How to frame your argument positively

4 How to reframe a negative argument

5 How to practice framing and reframing

6 Here’s what else to consider

Public Speaking

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