How can you test your mobile email marketing?

Make sure to check how things look in dark mode too. Many people use their phones in dark mode, and if the emails aren't made with that in mind, they might not work well and could give users a not-so-great experience.

Create at least 2 free Gmail accounts. You don’t need to check them other than when testing. One of these accounts you never want to touch any of the emails. DON'T CLICK ON THEM. Leave all the email in that account brand new. See Gmail’s AI learns what’s important to you and will make assumptions based on the email content where you would like it to be delivered to. Leaving this seed account pristine allows you to be certain how a brand new subscriber sees your emails initially. The other account is used to check on links and the content of the emails as a subscriber would over time. These 2 seed accounts will help you diagnose any problems and allow you to see if your email is falling into the Inbox, Promo tab, or Junk folders.

Litmus: Test email rendering across various mobile devices and email clients. Email on Acid: Preview emails on different mobile screens and fix issues. Mailchimp: Use built-in tools for mobile optimization and A/B testing. Gmail and Outlook Apps: Check emails directly on popular mobile apps. Using the right tools ensures your emails look great and function well on all mobile devices.

If you want your emails to look great across all devices, you need a testing tool. There are potentially hundreds of thousands of ways an email can render across different email clients & devices and it's not even always down to you to decide how emails render in your subscriber's inbox anymore. Subscribers can choose how email render (different text size, light / dark mode, enabling or disabling images, etc.). Do yourself a favor - if you have concerns about your emails look, invest in Litmus or Email on Acid.

At a minimum, you should be looking at whatever previews you have available natively in your email provider. Don't forget one of the most important tools, your own device. I always send myself tests to look at on my phone. It's one thing to look at a mobile version on a desktop screen, it's better to see it on a real device.

Remember the state of mind most people are in when they're on their phone. - Keep sentences short and clear. - Make sure if it's a longer sentence it doesn't look weird on the phone or read awkwardly. - Size up the text and make it easy to read - If hyperlinking, hyperlink the whole sentence so it's easy to click - Increase the size of the buttons - Bold/Italic important pieces of the email - Make the email scannable - Double check images on mobile

In the fast-paced world of DTC email marketing, optimizing for mobile is non-negotiable. A responsive design is like that big move that can drastically improve user experience and engagement. Keep those subject lines snappy—think of them as your opening act that's got to be fire. And remember, a cluttered design is a quick way to get swiped left, so keep it clean and focused. Alt text and video captions? They're not just nice-to-haves; they're your silent salespeople, working hard when images or videos don't load.

Parcel.io offers a free testing suite where you can preview your emails with emulated dark mode, block images to review alt text, and in other screen sizes! Would absolutely recommend taking it for a spin.

- Ensure your email design is mobile-responsive by testing it across various devices and screen sizes. - Use A/B testing to compare different email designs and content variations to see which performs best on mobile devices. - Optimize subject lines and preview text to capture attention on smaller screens. - Experiment with CTA placements and styles. - Analyze metrics such as open rates, click-through rates, and conversion rates to determine the effectiveness of your mobile email marketing efforts. - Consider user experience by minimizing load times and ensuring easy navigation within the email. - Utilize tools like Litmus or Email on Acid to preview how your email will appear on different mobile devices and email clients.

Responsive Design: Ensure emails look good on all screen sizes. Short Subject Lines: Keep subject lines concise and attention-grabbing. Clear CTA: Use prominent, easy-to-tap call-to-action buttons. Load Speed: Optimize images and reduce file sizes for faster loading. Preview Testing: Test emails on multiple devices and email clients. Optimizing design and content enhances user experience and boosts engagement on mobile devices.

Audience Segmentation: Group subscribers based on behavior, preferences, or demographics. Personalized Content: Tailor email content to each segment’s interests and needs. A/B Testing: Test different versions of emails within each segment to see what resonates best. Analyze Results: Review engagement metrics like open rates and click-through rates to refine personalization strategies. Personalized, segmented emails boost engagement and effectiveness in mobile email marketing.

Segmentation and personalization has to move beyond simple device based or geo-based targeting. The future, in my opinion will be defined by contextual personalization. Here's a quick example of how this could play out: 1) A customer is identified as currently being in New York. 2) The customer has only purchased a T-Shirt from the brand. 3) The weather in New York suddenly turns cold or rainy. 4) A contextual, personalized and timely message is sent nudging the customer to purchase a jacket or raincoat as it is going to be cold and rainy this weekend in New York. This can be scaled further with Zero Party Data that factors in additional context about the customer.

Definitely personalization is the way to go and slight fine-tuning of data is done and we use it well, then can really take this to the next level where each customer should be able to get nudges related to what they want to do.. even better than what's being already done..

Testing and optimizing your mobile email marketing through segmentation and personalization can significantly improve relevance and engagement. 1. Device-specific emails: Send different versions to mobile and desktop users, or target specific devices like iPhones or Androids. 2. Geo-targeted emails: Send local deals, events, or information based on subscribers' locations. 3. Triggered emails: Respond to subscribers' actions like opening, clicking, or purchasing. 4. Personalized emails: Reflect subscribers' interests, needs, or goals based on their profile or survey data. 5. Segmentation: Divide your audience based on demographics, behavior, or preferences to send targeted content.

Design your images in portrait or square, and keep your sentences short to ensure that the image is legible. There is nothing worse than needing to zoom in to understand what is being communciated - and many users won't bother.

Be careful with this advice, just because you CAN test everything doesn't mean you should. Especially since the majority of tests don't yield significant outcomes (a lot of companies don't even have enough volume to reach significance)

A/B testing is a great way to analyze and optimize campaigns and workflows. If a specific campaign is underperforming, experimenting with different elements can reveal what's working and what's not. You can experiment with various aspects like subject lines, preview text, design, CTAs, and more. This approach is also useful for campaigns or sequences that perform well, but you aim to boost a specific metric. However, remember to test one element at a time. If you change too many things simultaneously, you won't be able to determine which element was the key component for success.

When you're trying new things in your email marketing, think of it like testing different flavors to find the one everyone loves. Try changing up your subject lines, email content, and images – see what clicks with your audience. Think of it as getting to know your friends; segment your emails to groups that share common interests. Make your emails feel personal, like a friendly note. Use your customer's name, recommend things they might like, and keep it tailored to what they enjoy. It's like having a conversation, not just sending messages. Experiment with when you send emails – it's like finding the perfect time to meet up with a friend. Test different timings and see when your audience is most responsive.

The final step is all about that sweet experimentation! Dive into A/B testing or multivariate testing to unleash the power of your emails. From subject lines to emojis, images to layouts, it's time to play around and find what clicks with your audience. Boost your open rates, clicks, and conversions while building trust and loyalty. Let's make every email a winner!

Use tools like Klaviyo or Mailchimp to preview emails on various devices, ensuring they look great everywhere. Tailor emails for mobile vs desktop, or by device type. Use geo-targeting and behavior-based triggers for relevance. Experiment with elements—subject lines, images, layout. Use A/B testing to see what resonates, improving open rates and conversions. Ensure emails are not just mobile-friendly, but optimized for the best user experience on small screens.

One thing I like to think about is where are your customers clicking the most? Intuitively most clicks are likely to occur near the top of the "fold" or the first visible scroll on the email. That's fantastic. But what about the rest of the email? Where and more importantly what are customers clicking on? Being cognizant of how users are interacting with your emails on mobile and desktop can be a game changer if done correctly. The best part? You can do this analysis quite easily through your ESP to get an understanding of current behavior. Hope this helps! If you have any questions feel free to reach out :)

Always ensure you have a CTA placed above the fold to capture attention. Given the decreased attention span of audiences, providing an immediate opportunity for action is crucial.

You want to make sure the layout and elements look organized, user-friendly, and feel amazing. Use tools that simulate different devices and email clients. Don't forget to test on real phones with different operating systems. (Android/iOS and so on.)

Besides the basics, remember to check your loading times and ensure your emails are accessible. Fast-loading emails improve user experience, especially on mobile. Also, use alt-text for images and a readable font size to make your emails accessible to everyone. Stay updated with email marketing trends and best practices to keep your strategy fresh and effective.

Timing and Frequency: Experiment with send times and frequency to determine when your audience is most responsive. Avoid overwhelming subscribers with too many emails. Loading Speed: Ensure your emails load quickly by minimizing large files and optimizing images. Slow load times can deter mobile users. Accessibility: Design with accessibility in mind, including alt text for images and sufficient color contrast for readability. Unsubscribe Options: Make it easy for users to opt out if they wish, to maintain a healthy and engaged email list. Analytics Integration: Use analytics tools to track engagement metrics, such as open rates, click-through rates, and conversions, to better understand user behavior and refine your strategy.