登录查看更多内容

How can you tell a compelling story on different social media platforms?

由人工智能和领英社区提供技术支持

Storytelling is a powerful way to connect with your audience, showcase your expertise, and build your personal brand. But how can you tell a compelling story on different social media platforms, each with their own formats, features, and expectations? Here are some tips to help you craft and adapt your stories for different channels and contexts.

此文章中的业界达人

由社区从 6 条内容中精选。了解更多

Sonali Brahma

LinkedIn Top Voice 2024 | Award-winning Brand & Creative Consultant |Executive & leadership branding- APAC, US, UK…
Ananya Biswas

Sr Content Developer & Strategist at Atlantic International University | Certified Content Strategist | Brand…
Alexis Furlong

Director of Strategic Communications

1 Know your purpose

Before you start writing or recording your story, you need to have a clear idea of why you are telling it and what you want your audience to do, feel, or learn from it. Your purpose will guide your choice of platform, tone, style, and length of your story. For example, if you want to share a personal insight or lesson, you might choose a platform like LinkedIn or Medium that allows for longer and more reflective posts. If you want to showcase your creativity or skills, you might choose a platform like Instagram or TikTok that emphasizes visual and audio elements.

添加您的观点

Adam Winfield, CARW

I'll Make You A Top 1% Applicant ?? Sell Your Value & Tell Your Story To Get Hired Faster, Move Up, & Earn More ?? Top 50 Executive Resume Writer ?? 3,000+ Happy Clients
举报内容
In my mind there are three building blocks to reaching and resonating with your target audience. First you need to nail the 'fit' by appealing to the desires and interests of your market. Second comes producing content for those people that engages, educates, and inspires them to action. Third, you need to add a design flair to your brand. Each is equally important, but it's best to work on it in that order.

已翻译

赞

2 Know your audience

Another key factor to consider is who you are telling your story to and what they expect from you and the platform. You need to tailor your story to suit their interests, needs, and preferences, as well as the norms and etiquette of the platform. For example, if you are telling a story to a professional or academic audience, you might want to use more formal language, evidence, and references than if you are telling a story to a casual or personal audience. You also need to be aware of the tone and mood of the platform, and avoid being too salesy, spammy, or off-topic.

添加您的观点

Alexis Furlong

Director of Strategic Communications
举报内容
The great thing (and sometimes the hardest thing) is adapting your story based on the platform you are using to tell it. Each social media channel, whether you are looking at TikTok, X, or Instagram, has a different built-in audience. And that's okay, it allows us to be creative! But it's something you need to actively think about as you post. For example, you might want to use a more visual component with Instagram, but a link to a blog post or article on X.

已翻译

赞

3 Know your format

Each social media platform has its own features and limitations that affect how you can tell your story. You need to know the format and structure of the platform, and how to use them to your advantage. For example, if you are telling a story on Twitter, you need to be concise, catchy, and use hashtags and threads to create a narrative arc. If you are telling a story on YouTube, you need to be engaging, informative, and use thumbnails, titles, and descriptions to attract and retain viewers.

添加您的观点

Adam Winfield, CARW

I'll Make You A Top 1% Applicant ?? Sell Your Value & Tell Your Story To Get Hired Faster, Move Up, & Earn More ?? Top 50 Executive Resume Writer ?? 3,000+ Happy Clients
举报内容
You can learn a lot about what methods work best on each social media platform by observing people who have already cracked the code. Follow them and pay close attention to how they structure their posts, how often they post, when they post, and more. Use these examples as inspiration and then work on refining your own unique voice on the platform to add something new to the mix.

已翻译

赞

4 Know your hook

A hook is the element that grabs your audience's attention and makes them want to hear or read more of your story. It can be a question, a statement, a quote, a statistic, a fact, a joke, or anything else that sparks curiosity, emotion, or interest. You need to know how to craft a hook that suits your platform, purpose, and audience, and place it at the beginning of your story or post. For example, if you are telling a story on Facebook, you might use a hook that relates to a common problem, challenge, or opportunity that your audience faces or cares about.

添加您的观点

5 Know your core

The core of your story is the main message, idea, or point that you want to convey to your audience. It is the essence of your story, and everything else should support it. You need to know how to distill your core into a clear, concise, and compelling statement that summarizes your story and delivers value to your audience. For example, if you are telling a story on a podcast, you might use a core that reveals a surprising insight, a useful tip, or a memorable quote that your audience can take away and apply.

添加您的观点

6 Know your ending

The ending of your story is the last impression that you leave on your audience, and it can make or break your story. You need to know how to end your story in a way that satisfies, inspires, or challenges your audience, and encourages them to take action, share feedback, or follow you. For example, if you are telling a story on a blog, you might use an ending that summarizes your key points, invites your audience to comment or subscribe, or gives them a call to action or a next step.

添加您的观点

Sonali Brahma

LinkedIn Top Voice 2024 | Award-winning Brand & Creative Consultant |Executive & leadership branding- APAC, US, UK, UAE, Ireland, Canada, Kenya | Corp Trg | Int'l Jury, Speaker
举报内容
Just like the hook or the opening line, the end is also important. Let the end be the beginning to the next part. Leave your audience intrigued even as they feel they know your story. Let them feel they want to know more. Keep them hooked.

已翻译

赞

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Sonali Brahma

LinkedIn Top Voice 2024 | Award-winning Brand & Creative Consultant |Executive & leadership branding- APAC, US, UK, UAE, Ireland, Canada, Kenya | Corp Trg | Int'l Jury, Speaker
举报内容
Personal branding is first about knowing yourself and being aware of what you want to be known for. After that will come the talking. It's about walking first, talking later. #iwalk then #italkmywalk

已翻译

赞
Ananya Biswas

Sr Content Developer & Strategist at Atlantic International University | Certified Content Strategist | Brand Evangelist | Personal Branding Specialist | Thought Leaders’ Creator | Creative Intelligence | Working Mother
举报内容
Every social media platform has their own storytelling ways. It depends on what the audience of that platform wants. You need to do is align what you want to say accordingly. For insta: It should visually appealing with more attractive visuals. Convey your story attractively with a visual USP. For linkedIn It should be a well-balanced mix of text content and visual. However, text-based insightful content with real-time examples attract linkedIn audience more. For Facebook Convey your story in the form of catchy texts with organized CTAs and visuals For TikTok Give your story a fun and engaging perspective and make short reels/video For Pinterest Again astounding visuals with catchy texts to convey the story precisely.

已翻译

赞

Personal Branding

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you tell a compelling story on different social media platforms?

1

2

3

4

5

6

7

1 Know your purpose

2 Know your audience

3 Know your format

4 Know your hook

5 Know your core

6 Know your ending

7 Here’s what else to consider

Personal Branding

给文章评分

感谢您的反馈

更多Personal Branding相关文章

更多相关阅读内容

How can you tell a compelling story on different social media platforms?

1

2

3

4

5

6

7

1 Know your purpose

2 Know your audience

3 Know your format

4 Know your hook

5 Know your core

6 Know your ending

7 Here’s what else to consider

Personal Branding

给文章评分

感谢您的反馈

查看其他技能