How can you tailor your SEO copywriting portfolio to appeal to different clients?

1 Identify your target clients

The first step to tailor your portfolio is to identify who your target clients are and what they are looking for. You can't please everyone, so you need to focus on the clients that match your goals, style, and niche. Think about the following questions: What industry or niche do you want to write for? What type of content do you want to create? What value do you offer to your clients? What tone and voice do you use? What keywords and topics do you specialize in? By answering these questions, you'll have a clearer idea of who your target clients are and how to position yourself as a SEO copywriter.

2 Choose your best samples

The next step is to choose your best samples that demonstrate your SEO copywriting skills and results. You don't need to include every piece of content you've ever written, but rather select the ones that are relevant, engaging, and effective. Ideally, you should have at least three samples for each type of client you want to work with, covering different formats, topics, and goals. For example, if you want to work with B2B clients, you might include a blog post, a case study, and a landing page. If you want to work with B2C clients, you might include a product description, a newsletter, and a social media post. Make sure your samples showcase your keyword research, headline writing, content structure, call to action, and metrics.

3 Organize your portfolio

The third step is to organize your portfolio in a way that makes it easy for your potential clients to find and view your samples. You can use a website, a blog, a PDF, or a platform like Contently or Medium to display your portfolio. Whatever you choose, make sure it looks professional, clean, and user-friendly. You can organize your portfolio by type of client, type of content, type of industry, or type of keyword. For example, you can have separate sections for B2B and B2C clients, or for blog posts and landing pages, or for health and finance niches, or for long-tail and short-tail keywords. This way, you can direct your potential clients to the section that is most relevant to them and show them that you can write for their specific needs.

4 Update your portfolio

The fourth step is to update your portfolio regularly with your latest and best samples. You don't want to have a portfolio that is outdated, irrelevant, or incomplete. You want to show your potential clients that you are constantly improving your SEO copywriting skills and staying on top of the latest trends and best practices. You also want to show them that you have a steady stream of work and satisfied clients. Therefore, you should update your portfolio at least once a month, or whenever you complete a new project that you are proud of. You should also remove any samples that are no longer relevant, engaging, or effective.

5 Promote your portfolio

The final step is to promote your portfolio to your potential clients and network. You can't expect your portfolio to do all the work for you, you need to put it in front of the right people and generate interest and trust. You can promote your portfolio through your website, your social media, your email, your blog, your guest posts, your referrals, and your testimonials. You can also use platforms like LinkedIn, Upwork, Fiverr, or ProBlogger to showcase your portfolio and find new opportunities. The key is to be proactive, consistent, and strategic in your promotion and outreach.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?