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How can you tailor your message to engage a remote audience during a video conference?

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Video conferencing is a common way to communicate and collaborate with remote teams, clients, and stakeholders. However, it can also pose some challenges for engaging your audience and conveying your message effectively. How can you tailor your message to suit the online medium and keep your listeners interested and attentive? Here are some tips to help you prepare and deliver a successful video conference.

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Dr. Brenda Kunda

Managing Partner at Antal International
Stephan Dohrn

Does your team argue their way to great results or into friction? #CollaborativeSecurity #TraumaInformed #Leadership
Asya Isakova

Organizational Psychologist | Creating remote environment where people bloom | Co-founder Tech-Connect | Founder Hygge…

1 Know your audience

Before you plan your message, you need to understand who you are talking to and what they expect from you. Consider their background, goals, preferences, and level of knowledge on the topic. This will help you adjust your tone, language, and content to suit their needs and interests. For example, if you are presenting to a technical audience, you may want to use more jargon and data, while if you are speaking to a non-technical audience, you may want to simplify and explain your terms and concepts.

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Dr. Brenda Kunda

Managing Partner at Antal International
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There is need to show the benefits and opportunities and also ensure the communication is clear and precise. Support the communication with facts and great examples

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Asya Isakova

Organizational Psychologist | Creating remote environment where people bloom | Co-founder Tech-Connect | Founder Hygge Work | Remote Leadership Expert
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When you're meeting folks online that you don't really know, breaking the ice is super important. A cool way to do it is by starting with a "vibe check." It's like checking the mood in the room, but with a twist. You can use neat tools to make it fun and get everyone involved. Maybe throw in a quick vote or use emojis to show how you're feeling. It's not just about getting answers; it's about making the virtual space feel friendly and inclusive. Turning a bunch of strangers into a connected group is a little easier with this simple trick, and it's a fun way to kick off any online meeting. In addition, thanks to this ice-breaker, you'll connect to the audience and will be able to adjust your own tone of voice.

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Michelle Sveinson

Technical Communications Specialist | Marketing
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I think this was one of the first lessons I learned-and it’s more important than ever in a virtual environment. Understanding the audience composition, the range of skills and experience, and their expectations are important to developing a successful presentation. I’ve also found that asking for feedback throughout gives me an opportunity to pivot if the presentation has missed the mark in some way.

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2 Define your purpose

Once you know your audience, you need to define the purpose of your video conference. What do you want to achieve? What action do you want your audience to take? How do you want them to feel? Having a clear and specific purpose will help you structure your message and focus on the key points. For example, if you want to persuade your audience to adopt a new tool, you may want to highlight the benefits, address the objections, and provide a clear call to action.

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3 Use visuals and stories

One of the challenges of video conferencing is that your audience may get distracted or bored by a long and monotonous speech. To avoid this, you need to use visuals and stories to make your message more engaging and memorable. Visuals can help you illustrate your points, show data, and create interest. Stories can help you connect with your audience, share experiences, and evoke emotions. However, make sure that your visuals and stories are relevant, clear, and simple. Avoid using too many slides, complex charts, or irrelevant anecdotes.

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4 Interact with your audience

Another way to engage your audience during a video conference is to interact with them. Interaction can help you build rapport, check understanding, and get feedback. You can interact with your audience in different ways, such as asking questions, conducting polls, requesting comments, or inviting participation. However, make sure that your interaction is meaningful, appropriate, and respectful. Avoid asking vague or irrelevant questions, interrupting or ignoring your audience, or forcing them to participate.

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Stephan Dohrn

Does your team argue their way to great results or into friction? #CollaborativeSecurity #TraumaInformed #Leadership
(已编辑)
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Beware that most of your audience will only pay attention for up to 10 minutes. For that reason, it is important to switch things up frequently. Interaction through questions, adding comments in the chat, participating through a whiteboard are great ways to do that. Also movement breaks like stretching together can be great ways of reengaging your audience. Individual tasks and small group interaction also have the side benefit of energizing your participants.

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5 Manage your time and technology

Finally, to tailor your message to a remote audience, you need to manage your time and technology effectively. Time and technology are two factors that can affect the quality and impact of your message. To manage your time, you need to plan your message according to the duration of the video conference, allocate enough time for each section, and stick to your schedule. To manage your technology, you need to test your equipment, internet connection, and software before the video conference, have a backup plan in case of technical issues, and use the features and functions of the video conferencing platform to enhance your message.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Milanyila V.

AI Integrator | Strategic Connector | Empowering Global Expansion & Strategic Innovation|
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To engage a remote audience during a video conference, start by clearly defining the meeting's purpose. Keep your message concise and incorporate visually appealing materials like slides or graphics to maintain attention. Foster interaction by asking questions, encouraging participation, and using polls to make the session interactive. Pay attention to your tone and body language, vital in virtual communication. Simplify complex ideas for better understanding in a remote setting. If your audience is diverse, ensure your content is accessible and relevant to everyone. Personalize parts of your presentation to address specific groups or individuals, making them feel included. Regularly check for understanding and invite feedback.

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How can you tailor your message to engage a remote audience during a video conference?

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1 Know your audience

2 Define your purpose

3 Use visuals and stories

4 Interact with your audience

5 Manage your time and technology

6 Here’s what else to consider

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How can you tailor your message to engage a remote audience during a video conference?

1

2

3

4

5

6

1 Know your audience

2 Define your purpose

3 Use visuals and stories

4 Interact with your audience

5 Manage your time and technology

6 Here’s what else to consider

Virtual Teams

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