How can you structure your podcast content to address challenges?

This is a must. I speak about leadership and the impacts of it on the world. Pick your lane, stay in your lane but use the entire highway. I have met and hosted royalty, dignitaries, thought leaders, innovators and impactors. Not only do they answer mu listeners questions but we collaborate throughout the year on leadership.

If you try to appeal to everyone, you’ll end up appealing to no one. Find that segment of the market that wants the information that you can provide. Then continue to find out more about them, what are their pains? What are their dreams? What are their favourite topics? Speak their language and they'll be drawn to you.

Lo primero es responder a la pregunta de porqué es un desafío para ti. A la hora de crear un podcast, tiene que haber algo detrás que te mueva a hacer contenidos de forma constante. Si ese propósito no es lo suficiente fuerte, lo dejarás a los 2 meses. Una vez tengas claro esa parte, tienes que buscar el equilibrio entro lo que a tí te interesa comunicar y lo que le interesa a tu audiencia. El podcast a diferencia del canal escrito, es que tú como responsable de tu proyecto, debes ser el comunicador y la cara visible. Una vez tienes definido: - Tu desafío. - El desafío de tu audiencia. - Lo que quieres compartir. - Lo que tu audiencia quiere escuchar. Entonces empieza el juego.

Plant your flag in the podcasting landscape; it's where your personal story intersects with your audience's interests. My own journey in podcasting began with identifying a gap in discussions around technology's impact on daily life. By sharing stories of how tech changes personal routines, I've connected with listeners who see their own experiences reflected in the content. This approach not only fosters a community but also positions your podcast as a go-to resource within your chosen niche.

"If you don't know where you are going, you may end up someplace else" (Yogi Berra). Treat podcasting with the enthusiasm of an adventure but also use the precision and planning you would apply to any business project. What does success look like? Identify before you begin which elements will add the most value to your listeners, and apply a Pareto 80/ 20 approach to maximise the impact of the "vital few".

When you decide on your goal, write it down and keep it in mind, as in look at it regularly. People rarely achieve the goals that they set for themself because they forget what they even were in the first place. How are you supposed to reach a goal that you've forgotten?

Defining SMART goals for your podcast not only provides a roadmap for content creation but also establishes a framework for evaluating success. For instance, a goal to "increase listener engagement by 20% within six months through interactive segments" gives a clear target and timeline, making it easier to design content that fosters audience participation and to measure the effectiveness of those efforts.

Usually, I like to have a few bullet points to use as what I call "Anchor points" to keep me on topic for the episode. If I ever drift off-topic (which tends to happen frequently when I'm not podcasting with my Co-host Robert), I can just look back at my anchor points to bring me back to the main points of the episode.

When planning your podcast episodes think about including video. Even if you think that you won't be uploading videos of full episodes, I found it helpful to have it for social media content. I was also able to add the video into audio-only episodes as throwback posts when I made the transition to a video platform.

In my experience, using google to sift out the most frequently asked questions was a great idea. I pick 52 topics that impact my community and then pair those topics to subject matter experts that can speak to the solutions and it has been an amazing 5 year journey so far. All my 52 episodes are booked by October the year prior.

In podcast planning, leveraging tools like content calendars and project management software can streamline episode organization. Analytics can inform ideal episode length and frequency, ensuring content aligns with listener preferences and habits. Embracing diverse formats can also address listener fatigue, keeping the content fresh and engaging.

O apoio de roteiros baseado no convidado é uma ferramenta poderosa e lhe dará insights no momento da conversa. Além de poder compartilhar com o seu entrevistado, para que ele se prepare e assim, a conversa flua com mais leveza e sem medos aparentes. N?o existe um modelo ideal, mas note que todos seguem uma linha racional de entender / apresentar o convidado, contar a historia e por ai vai.

Delivering content effectively in podcasting hinges on preparation and presentation. Utilizing tools like teleprompter apps can help maintain eye contact with the camera during video podcasts, while audio editing software with AI assistance can optimize sound quality and remove filler words. Engaging storytelling can be enhanced through immersive audio production techniques, such as spatial audio, to create a more captivating listener experience.

When it comes to guests - It is helpful to create templates so that you don't have to reinvent the wheel each episode. Have a guest information form (maybe use Google Forms) that you can send to them to grab bios, headshots, contact information and social media handles. The same thing goes for emails - templated thank you's that urge guests to share the podcast, links them to review your show and other standard information saves times and makes it easy for them to support you.