How can you structure a story to get actionable feedback from customers?

Debes contar una historia donde el protagonismo sea el propósito de tu cliente. 1. Escucha empatica para descubrir que necesidad vas a cubrir. 2. Estructura una propuesta a la medida de tu cliente. 3. Cuantifica que logros va a obtener con tu propuesta y garantiza que sea única. You must tell a story where the protagonist is the purpose of your client. 1. Listen empathically to discover what need you are going to cover. 2. Structure a proposal tailored to your client. 3. Quantify what achievements you will achieve with your proposal and guarantee that it is unique.

It is impossible to connect and work with everyone. However as long as you give it your all to those that are willing to connect with you and put in the same effort. It will ultimately lead to new pathways and networks. If someone ignores your connection and message that is fine. It is their loss. As long you give your best to those that value your effort and work, then it will pay off. I got this message today for a candidate I helped more than 6 month ago and it really shows I was able to connect to that person if they came back to me! "As I had such a great experience working with you & the team earlier this year in my job search, I want to introduce a friend, who is currently considering a job change." Always stay true to yourself!

Always start with the end in mind (see from both perspectives)! Understand what your audience wants to learn, see or experience.

Create those things where human protagonists relate to us, where the stakes and conflict grip us, and where the emotions move us. Craft those simple things, those glorious things, those things so often forgotten but so desperately needed. There’s no hidden or corporate meaning behind the word ‘story.’ We know what they are. And we need to start telling them

Out of my experience with storytelling in B2B SaaS Sales you should: 1. Define Purpose: Clearly articulate your goal in seeking feedback. 2. Choose Audience: Select customers whose insights align with your objectives. 3. Craft Plot: Develop an engaging, relevant story that reflects your brand or product experience. 4. Add Emotion: Infuse emotional elements to create a deeper connection, making the story impactful & memorable. 5. Ask the Question: Conclude with specific, thought-provoking questions to guide feedback. 6. Listen and Learn: Show genuine interest in their responses, using the insights to enhance your offerings. This method ensures focused, meaningful feedback, strengthening customer engagement & guiding business improvements.

Here are 5 points I take in consideration when choosing my audience: 1. Gather as much data as possible about my potential audience. 2. Identify pain points and their aspirations 3. Understand the roles and responsibilities of your audience and what part they will play in the buying process 4. Understand their preferences, expectations and ways of communicating 5. Anticipate and understand any potential objections or concerns my audience might have regarding my products and services.

Knowing your audience allows you to tailor your message to their level of understanding.? Not all data stories will be relevant to every audience.? Understanding your audience allows you to tell stories that resonate with their experiences, challenges, or aspirations.? If you know your audience, you can anticipate how they interpret the data and preemptively address any misconceptions or biases.? Knowing your audience’s interests, values, and capabilities will help you formulate a compelling call to action that aligns with their motivations

Selecting the right audience when structuring a story to gather actionable feedback from customers is crucial for obtaining relevant and insightful information. The chosen audience should represent those who have firsthand experience with your product, service, or brand. Here are some key considerations when choosing the audience for your feedback-seeking stories: Recent Customers: Why: Recent customers have the freshest experiences with your offering. Benefits: Their feedback is likely to reflect the current state of your product or service. Repeat Customers: Why: Customers who have made multiple purchases have a deeper understanding of your brand. Benefits: They can provide insights into their evolving perceptions and experiences.

Another thing to consider is, how would they prefer a story to be told to them. Does the individual identify more with emotion? Do they identify more with data points? If you cannot answer this question, then you need to reevaluate your audience, so that you are tailoring The message and beats to them.

You have chosen your purpose and the ONE thing you want your audience to take away. The second step is what we call in marketing: the perfect customer. If you could only tell the story to ONE customer: Who would it be? The rest will all be variations of the same.

Construir mensajes desde las vivencias personales y trabajar desde las situaciones que vivimos en nuestro día a día genera confianza y adhesión de la audiencia, sin duda.

Crafting a compelling plot for a story aimed at eliciting actionable feedback from customers involves creating a narrative that engages, empathizes, and prompts customers to share detailed insights. Here's a structured plot for such a story: Title: "A Journey of Enhancement: The [Your Brand] Experience" Introduction: Setting the Scene: Introduce the main character (the customer) and set the scene by describing their initial interaction with your brand. Establish a relatable scenario that mirrors a common customer experience. Act 1: Discovery and Expectations: Character's Discovery: The customer discovers your product or service, outlining their initial expectations. Highlight the specific features or benefits that drew them in.

Getting granular in reverse about all of the details, color, smells and sounds in the story come to life at this point. World building is not just for gamers. Triggering sensory stimulation to stand out by any means, in the clients mind is important.

Building the plot is a key stage in developing a story, especially in the context of corporate or marketing communications. The plot is the sequence of events that make up your story, and it must follow a logical and coherent structure: Hero's Journey Model: ? Present your customer as the hero of the story. ? Describe the various challenges, trials or obstacles the hero must overcome. ? Show how the hero overcomes these trials and is transformed by your offer.

A solid plot is vital for effective storytelling. I focus on finding similarities and points of recognition. Understanding others before expecting to be understood is key. This approach, combined with a strong structure like situation-complication-resolution, enhances the plot's relevance and impact.

Incorporar emo??o é fundamental para tornar uma história n?o só memorável, mas também persuasiva. A chave está em criar uma conex?o emocional com o público, motivando-o a agir ou responder. Para isso, uso linguagem expressiva, detalhes sensoriais, metáforas e analogias que trazem a história à vida. Mostrar os sentimentos e benefícios do cliente, ao invés de apenas contar, ajuda a evocar emo??es como felicidade, satisfa??o, alívio ou confian?a, tornando a história mais impactante e envolvente.

Voici comment intégrer l'émotion dans la structure de votre histoire pour obtenir des commentaires exploitables : -Commencez par montrer une compréhension empathique du problème ou des défis auxquels le client était confronté. Utilisez un ton chaleureux et encourageant. -Racontez l'histoire du client de manière narrative, en mettant l'accent sur les moments émotionnels forts. Décrivez les sentiments initiaux face au défi et créez une connexion émotionnelle. Créez une image émotionnelle du succès en décrivant comment la vie du client a été transformée positivement par votre solution. Utilisez des termes qui évoquent le soulagement, la joie, ou la satisfaction.

Define the emotion you want the audience to have as this will be associated with the story. Remember the peak end effect - your audience will only remember the peak emotion and how you left the feeling when it was finished. Every story needs a villain (their pain) and a hero (them) and a guide (you). Help them feel the power to destroy the villain with you on their side.

Title: "Embracing Change: A Tale of [Your Brand] Transformation" Introduction: Setting the Emotional Tone: Open with a warm and relatable scene, portraying the customer as the protagonist embarking on a journey with your brand. Evoke emotions of anticipation and excitement as they take their first steps. Act 1: Discovery and Expectations: A Sense of Hope: Narrate the customer's initial discovery of your brand, capturing the hope and optimism they felt. Share their expectations with a sense of eagerness and curiosity. Act 2: Engagement and Interaction: The Joy of Connection: Detail the joyous moments of the customer's initial interactions, capturing the essence of positive engagement. Convey emotions of happiness and satisfaction.

Adding emotion goes beyond just the words you choose, it also comes back to your delivery. Are you using a slow, measured tone and pace to convey a serious point? Does your pace quicken and your voice have a slightly higher pitch when expressing excitement? Your tone and pace matter just as much as the words you choose when trying to convey emotion. An easy way to get started is to incorporate using hand gestures, while trying to convey a particularly emotional point of your story.

By now, if you created trust, people will be tuning into what you are saying and doing. If you've worked to create a safe environment you will simply have to ease in the request and do it in a way that seems natural.

“What have you found with _____?” “Have you ____?” “Would you ____?” “What would you add?” “Am I missing anything?” “Have you experienced the same?” “What’s your best tip for ____?” Those are just a handful of the endless questions you can ask to drum up an engaging discussion.

Si tu historia fue buena y logró conectar con tu cliente no pierdas la oportunidad de hacerlo participar, es el momento ideal para que se abra y te de toda la información que requieres para hacer una venta consultiva.

The pivotal moment in your story is the question, serving as the catalyst for customer feedback and dialogue. Craft a relevant, specific, and open-ended query, avoiding yes/no or biased options. Encourage them to share thoughts, feelings, experiences, or objections. For instance, inquire about their connection to the story, the challenges they encounter, their goals, or any concerns they may harbor. A well-crafted question not only concludes your narrative but sparks a meaningful conversation, fostering engagement and deeper understanding.

Storytelling isn’t just the story you tell — it’s how your audience responds and engages. Some kinds of storytelling require people to participate in the story, like the Netflix interactive show Kaleidoscope, where viewers customize the order they watch episodes.

The only way you can truly connect with a prospect is to understand their pains and desires. Listen and respond accordingly based on their unique situation and unique needs. We don’t buy features, we buy solutions to our problems.

Es importante entender que los clientes no suelen decir la verdad a la primera. Hay que tener paciencia, repreguntar, repetir sus palabras y aprender a indagar hasta llegar al fondo del asunto. También me ha servido mucho aprender a no sacar conclusiones interpretando las palabras del cliente antes de tiempo. Por ejemplo, si un cliente dice "me parece caro", le hago la pregunta "?caro comparado con qué?". Si me dice: "?has trabajado con muchas empresas como la mía?" le pregunto: "Cuando dices como la tuya, ?te refieres al sector, al tama?o...?". Es sorprendente la cantidad de veces que acaban respondiendo algo que nunca habría podido anticipar.

Simply why we were given 2 ears and a mouth and not the other way around. Listen. Listen. Listen! What you’re expecting that the client requires might not be what they want or need. Ask and let them tell you how you can help. Align the strategy according to theirs. What you want doesn’t matter.

No puedes lograr una venta consultiva sin escuchar todo lo que tus clientes tienen que decir. Haz todas las preguntas que requieras pero deja que sea el cliente el que hable o terminarás entregando una propuesta que no cubrirá todas sus necesidades.

Active listening is so important. I believe God created us with one mouth and two hears so we can listen more. When listen without interruption, without assumptions with the intent to understand we are saying that we care. Care builds trust and confidence. When we are listening not only should we listen to what is said but also what is not being said. Sometimes what is not said, speaks louder than what is said.

Like every good lie is rooted somewhat in truth, the most powerful stories you can craft should seem strangely familiar. You've heard people say "it's a classic David and goliath" or other such references. When crafting a narrative of your own take some time to reflect on which if any age old and well known stories it is akin to. Then, without the "once upon a time" rewrite it with the characters, settings, and plot twists of your reality.

Every story has three sections. 1. The characters 2. The plot 3. The narrative point of view Characters are relatively straightforward, because those are the data points we introduce. Those can be different for each industry. Important: You choose the characters and their role. Then we have the plot: Essentially the sequence of events. Cause - effect, action - reaction. One impacting the other. Then we have the narrative point of view: YOU! You can spin the story, the characters, the plot. You decide if it is black and white or the 50 shades of gray. You have full control of how the characters are portrayed. BUT, every character you introduce, you have to explain, but you decide what role they play (positive, negative, neutral).

No debemos cerrarnos a ningún recurso, más tarde que nunca logramos un buen leads utilizando buenas herramientas por más simple que sea.

Aunque las historias a menudo siguen ciertas convenciones, a veces, la creatividad y originalidad en la narrativa pueden marcar la diferencia y ser el detonante para sorprender a la audiencia.