How can you streamline your e-commerce platform?

There is no such thing as the BEST eCommerce solution. The only important metric is which solution is most suitable to YOUR business requirements. Anyone telling you one solution is better than another without detailed knowledge on the use case should not be trusted. There are multiple 'market-leading' eCommerce solutions, each will have strengths and weakness, none will be perfect. The only question is which is best suited to your business requirements. Having a detailed scope and understanding of what you require from a eCommerce platform is therefore the most important aspect when choosing.

One of the most common challenge for a brand is to go on their own or should they go with established ones of the likes of Amazon and Flipkart This is where long term goal of the organisation comes in and it has a deep impact towards their readiness not just to serve but to also understand the variety of nuances that can have a deep impact on their decision

1. Business Objectives: Understand your goals, target market, budget, product range, and growth plans. Identify essential and optional features for your store. 2. Integration Capabilities: Choose a platform compatible with your existing systems, like inventory management, warehouse management, payment gateways, fulfillment, marketing channels, analytics, and customer service. 3. User Experience & Design: Prioritize responsive, mobile-friendly, and customizable themes. Easy navigation, fast load times, and SEO-friendly features to improve UX. 4. Scalability & Flexibility: Ensure the platform can handle current and future traffic and sales, and adapt to your evolving needs like new features, cuurenices, languages, or countries.

What's that one way for a e-commerce website to stand out? It has to be clutter free and it's UI/UX has to match the standards which caters to ease of usage by any customer irrespective of the device that's used to do the transaction of even check for their needs A lot of times...what's assumed is not what's accepted and hence brands have to keep doing A/B testing and take consumer feedback at each step of the platform usage

Be aware however that integrations requirements management and maintenance. Questions to ask yourself: - What tools are available within the core eCommerce platform? - Is there significant benefit in integrating a third-party tool? - What is the maintenance required to maintain the tool? - Are you creating silo'd data? Simplifying a technology stack will streamline operations and reduce the potential for tech debt.

We need to create an online store that fills, any and all gaps the consumer would want. It starts with being seen, then it's about product digital delivery. If you can express through text and images/videos what your product offers then not only will you sell more, but you will have fewer returns. You could have the best store with the best prices, but if no one can find you....... pointless!

Continuously test performance of your ecommerce website with your MarTech stack. Tools like Justuno (Justuno.com) let you test various messaging and discounts for different website visitor segments - eg new visitors, returning customers, window shoppers, those with items in cart, etc. Test different messaging, offers, and discounts to engage visitors, improve the entire customer experience, and ultimately - convert!

This is a key difference between self-hosted vs cloud/hosted solutions like Shopify. If you are starting out, consider something like Shopify or BigCommerce as they will manage the platform security infrastructure. You will still need to have best practices for user data, and privacy, and be aware of what data 3rd party apps collect from your store.

Make training and development a continuous activity. Ensure that your vendor is helping you to explore ways to get more value from the tool(s) through workshops and case studies. Keep employees focused on learning something new each quarter or biannually.