How can you streamline content creation for better results?

Content creation needs systems, or you'll just spin your wheels. Set an editorial calendar to map out initiatives. Standardize branding assets and style guides. Create templates for common formats. Repurpose evergreen content across platforms. Build a library of background materials and approved imagery. Automate administrative tasks where possible. Processes remove roadblocks, helping ideas flow faster to fuel your content engine. Now cue the tunes, buckle up, and let's ride into content creation nirvana!

Social Media Expert's Guide. Define goals & audience. Create a content calendar. Repurpose content. Use creation tools. Engage audience. Collaborate with influencers. Monitor performance. Stay updated on trends. Balance quality & quantity. Embrace automation for better results!

In my experience, using a content calendar is key to executing the marketing plan you've put in place. Life gets busy, and often that means that content might take a lower priority on task lists. If left undone for too long, this can have troublesome consequences for your overall marketing plan and business. Having a content calendar allows you to stick to your plan more easily because it's all in one place. A calendar helps you to see the vision mapped out clearly and visually. Planning and tracking your content in one convenient calendar saves tons of time because all content, dates, links, etc., are easily accessible by all involved. When used in conjunction with your marketing plan, the calendar will be invaluable.

I love using project management tools for this. Some I’ve tried are: Asana Airtable Trello Monday.com You can even set reminders and get notifications so you never miss a post.

For personal brands on LinkedIn, I love to use shield analytics for repurposing. Shield analytics gives you the ability to go back in time and look at posts that have either had the most engagement the most views, etc. You can then repurpose those posts by changing a few words and switch up the assets whether it’s a photograph or creative asset.

As a video editor, I've found many business leaders and owners tend to have vast amounts of content, such that, repurposing those videos or assets can help relieve the stress of coming up with something fresh every week. You should also remember that even though your content might be a few years old, chances are, you have added dozens, hundreds or even thousands of new connections who have never seen the older content you created and will readily engage with it. That is the beauty of why I love YOUTUBE videos for business - a readily available library of content to share, to reach new connections.

As someone working in the field that is heavy on content, guiding accounts to continually produce content to promote their brand has been an uphill journey as not everyone is equipped with the same creative streak to allow them to see opportunities in what they’ve already done. Here are some of the suggestions I shared: - select snippets from your livestream that can be repurpose to highlight the specific use of your product - request permission from creators to use their user-generated content as part of your content - generate a summary reel of existing content and give it a fresh take

ChatGPT is a great tool to help you write content, but (for the love of all that is sacred to writers everywhere) don't allow it to completely write it all for you as it does not: - Nail your personal brand tone and voice - Factor in repetitive sentences and concepts - Solidly land emotions and descriptions that add punch to your posts Always proof and edit whatever it provides. Use it as a springboard for your ideas, not a crutch.

Deap Market is similar to answer the public. It is excellent to look for search-driven questions happening in real-time in your industry for content creation. One of the ways you can get started is by just typing in a general keyword for your industry. If you work for an engineering firm, you can use a keyword such as “engineering.” then the results will give you even more ideas for future posts, including “how to” educational posts

If a task is not a priority for you, it should be automated, delegated, or eliminated in order to leave room for focusing on your zone of genius. Why? Because it will add long-term value to your business and your life which is something that's worth its weight in gold.