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How can you storyboard videos that comply with industry standards?

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Storyboarding is a vital step in planning and producing effective videos. It helps you visualize your ideas, communicate your vision, and organize your workflow. But how can you create storyboards that meet the standards and expectations of your industry? In this article, you will learn some basic principles and best practices for storyboarding videos that comply with industry standards.

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1 Define your goals and audience

Before you start sketching your scenes, you need to have a clear idea of what you want to achieve with your video and who you are targeting. Your goals and audience will influence your style, tone, format, and length of your video. For example, if you are making a video for a corporate client, you might want to use a more formal and professional tone than if you are making a video for a social media platform. Similarly, if you are making a video for an educational purpose, you might want to use more visuals and explanations than if you are making a video for entertainment. Therefore, you should define your goals and audience at the beginning of your storyboarding process and keep them in mind throughout.

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2 Choose your format and tools

Next, you need to decide on the format and tools you will use to create your storyboard. The format refers to the level of detail and complexity of your storyboard, which can range from simple sketches to detailed drawings with annotations and transitions. The tools refer to the software or hardware you will use to create your storyboard, which can include paper and pencil, digital drawing apps, or specialized storyboarding software. The format and tools you choose will depend on your budget, time, skills, and preferences. However, you should always aim for clarity and consistency in your storyboard, regardless of the format and tools you use.

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3 Follow the basic structure of a video

A storyboard is essentially a visual representation of the script and the shots of your video. Therefore, you should follow the basic structure of a video, which consists of three main parts: the introduction, the body, and the conclusion. The introduction should hook your viewers' attention, introduce your topic, and set the tone of your video. The body should develop your main points, provide evidence or examples, and keep your viewers engaged. The conclusion should summarize your main points, restate your purpose, and call your viewers to action. Each part of your video should have a clear beginning, middle, and end, and should be connected by smooth transitions.

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4 Use standard symbols and conventions

Storyboarding is an effective way to communicate your ideas to other people involved in video production, such as actors, directors, editors, or clients. To ensure effective communication, it is important to use standard symbols and conventions that are widely recognized in the industry. Arrows can be used to indicate camera movements, such as pans, zooms, or tilts. Numbers are used to label each shot and scene in sequential order. Text boxes can be used to write dialogues, voice-overs, sound effects, or notes. Squares or rectangles frame each shot and indicate the aspect ratio of your video. Circles or ovals mark important elements or focal points in your shots. This will help you convey your ideas more clearly and efficiently.

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Luis Pastor

Senior Graphic Designer | Art Director, Motion Design, Animation, UX/UI
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In my experience camera movements and transitions are not easy to visualise for many people. Adding symbols and arrows to the storyboard can explain those movements to the untrained eye. I highly recommend to make them as clear as possible to avoid any confusion.

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5 Review and revise your storyboard

Finally, you should review and revise your storyboard before you move on to the next stage of your video production. You should check your storyboard for any errors, inconsistencies, or gaps in your story, and make sure it matches your goals, audience, and script. You should also ask for feedback from other people, such as your colleagues, clients, or target viewers, and incorporate their suggestions or criticisms. By reviewing and revising your storyboard, you can improve the quality and effectiveness of your video and avoid any problems or delays in your production process.

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Luis Pastor

Senior Graphic Designer | Art Director, Motion Design, Animation, UX/UI
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To have a good storyboard can save a lot of time and even more money moving on. To have everyone in the same page is essential and the storyboard is the perfect tool to make the client visualise the final clip without a huge spending.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Luis Pastor

Senior Graphic Designer | Art Director, Motion Design, Animation, UX/UI
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Storyboard is NOT a comic, it's not art and it's not its porpoise. A storyboard has to be overall CLEAR. Some of the most famous storyboards are made with stickmen and nothing else. Some others are highly detailed because it needed it. So don't overkill it. Go to the point and emphasize the key components of that take on the image and in the description.

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How can you storyboard videos that comply with industry standards?

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1 Define your goals and audience

2 Choose your format and tools

3 Follow the basic structure of a video

4 Use standard symbols and conventions

5 Review and revise your storyboard

6 Here’s what else to consider

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